CakeResume Talent Search

上級
On
4〜6年
6〜10年
10〜15年
15年以上
Avatar of Bess.
Avatar of Bess.
Past
Marketing Associate @Shopback Inc.
2023 ~ 2024
Digital Marketing
2ヶ月以内
陳欽姿 Bess 行銷副理 Bess = Best+s-t Bess is the Best, double Success without Tediousness. 主修商科 👉飯店管理 👉活動執行👉出國留學👉行銷企劃👉領導管理 👉數位行銷 10年活動執行 策劃並執行 線上+線下 不同 規模的活動,成功提升品牌知名度和產品銷售量。 7年行銷企劃
Microsoft Office
Metabase
Amplitude
無職
面接の用意ができています
フルタイム / リモートワークのみ
6〜10年
Sprott-Shaw College
Business management diploma
Avatar of 林書安.
Avatar of 林書安.
Past
Project Management @杰悉科技
2021 ~ 2024
專案經理、產品經理、系統分析師
1ヶ月以内
system. Led product team in developing release of new features, like edition mode, multi-device synchronization, and file management. Improved internal process, arise in operation efficiency to more than 20%. Established standard file management rules and reduced wasted time. Established efficient communication tunnel, promoted multi-department cooperation. Imported Kanban and Milestone Chart, project progress can now be traced. Used DFD to find out the time wasted in our production process and impoved it. Other works: pre-sales, preparation of government tenders, software architecture analysis Emerging Technology Promotion Center , Project Manager/ Instructor, Sep
系統分析與設計
國際專案管理師PMP
Figma
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
國立高雄大學
工業管理
Avatar of the user.
Avatar of the user.
Past
客戶諮詢師 @忠訓國際股份有限公司
2023 ~ 2024
品牌宣傳及媒體公關人員、 行銷企劃人員、活動企劃人員、傳播媒體企劃人員
1ヶ月以内
Word
ERP
Microsoft Office
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
6〜10年
臺北市立大學
環境教育與資源所
Avatar of the user.
Avatar of the user.
Past
Java Senior Backend Engineer @Alliance 聯訊網路
2021 ~ 2024
Java Senior Backend Engineer
1ヶ月以内
Java
JavaScript
JQuery
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
10〜15年
Asia University (TW)
資訊與設計學系
Avatar of Vision Hung.
Avatar of Vision Hung.
Senior Frontend Engineer @Health2Sync
2018 ~ 現在
Sr. Front-end, Sr. Web Developer
1ヶ月以内
Developed a highly interactive UI, including revamping the patient data management , form verification, and large-scale reporting/chart. Lead the project plan to migrate the front-end framework Vue2 to Vue3. Import Storybook 7, build component specs/testing, and improve the communication efficiency of cross-team cooperation. Import Playwright to implement website system monitoring and E2E testing. Clinic Introduction Page & CMS Back-End Implemented frontend web application from scratch, responsible for planning process chart architecture and integrating Webview services. T ransformed Vue CSR architecture to Nuxt.js SSR, improved SEO ranking and
JavaScript
Github
JQuery
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
國立高雄應用科技大學
電子工程系
Avatar of the user.
Avatar of the user.
資深軟體工程師 @畢竟科技股份有限公司
2022 ~ 現在
Software Manager / Senior Backend Engineer
1ヶ月以内
Golang Backend
Python
ElasticSearch
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
6〜10年
國立暨南大學
財務金融學系
Avatar of 曾森彥.
Avatar of 曾森彥.
Past
資深顧問 @一宇數位科技股份有限公司
2023 ~ 現在
軟體科技業營運管理/ 產品經理/ 專案管理/ 系統服務顧問/ Product Manager/ Project Manager/ Consultant/ 程式設計師(Programmer)
1ヶ月以内
寫程式時的熱情與靈魂! I served as a senior executive for many years, and left at the age of 55 due to some reasons. Afterwards, I served as a part-time consultant for two companies, helping them optimize their business methods and partner cooperation matters. Although I am over 50 years old, I still had a high desire to work, so I decided to enter the workplace again. During my tenure as a supervisor,. I led a cross-regional (Taipei, Kaohsiung and Shanghai) teams with more than 20 years of
Product Design
Creativity
Management Team
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
15年以上
University of Utah
機械工程
Avatar of Hang Do.
Avatar of Hang Do.
Software Engineer @Cathay United Bank 國泰世華商業銀行
2023 ~ 現在
Backend developer/Full-stack developer
1ヶ月以内
School Software Development Training Course to learn more about another field. The course consists of front-end, back-end, database and ASP.NET MVC , ASP.NET Core lectures. There are a lot of practices ,implementations in the course( => My Portfolio ) . We improve our teamwork and cooperation to create a business internal environment as well. During the course , attended in Corporate Internship for two months to build a simple Logistics Cloud Platform. Chung Hua University-Internationl Business , SepJun 2019 Our independent study project is about the Influence of E-commerce on Marketing and Business
C#
ASP.NET MVC
ASP.NET Web API
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
Chung Hua University
Software Engineer, International Business
Avatar of Hsieh wei chen.
Avatar of Hsieh wei chen.
全端工程師 @財團法人佛教慈濟綜合醫院
2022 ~ 現在
軟體工程師
1ヶ月以内
AI model 3. Introduce docker container/docker compose tech, use deploy service and write linux shell script to auto deploy 4. Create GitLab runner, and ci yaml file to test project code/merge 5. Introduce unit test for all project(java spring :JUnit) 6. Cooperation department api and write api document example 7. Assist the department in launching a system on GCP (Google Cloud Platform). D-Link, Backend engineer, Dec 2019 ~ MarDevelop nuclias cloud on AWS , nuclias product is AP, Switch, and Gateway. 2. Working in Linux OS, use docker
PHP
MySQL
JavaScript
就職中
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
國立東華大學
資訊工程學系
Avatar of Clara Chang.
Avatar of Clara Chang.
Past
Breeze Couture Marketing Specialist 微風代理精品 行銷企劃 @微風集團 Breeze Department Store
2022 ~ 2022
Marketing/ PR Specialist/ Event planner
1ヶ月以内
Ju Chen (Clara) Chang brand marketer & PR, event planner [email protected]・・Taiwan Professional Experience JanAug 2022 Marketing Specialist Breeze Couture Co., Ltd. Event Planning: plan, propose and excecute VIP events, new store openings, media press conferences and others in accordance with brand head office regulations. Public Relations: cross-industry cooperation and cordination, resource exchange to enhance brand exposure, member recruitment planning. Social Media: brand community (FB/IG) content creating and managing. #brand marketing #customer relationship management #budget management and payment handling #marketing event planning and execution #
Microsoft Office
SPSS
無職
面接の用意ができています
フルタイム / リモートワークに興味あり
4〜6年
Queen Mary University of London
Marketing

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
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1年以上
Marketing Director
Logo of Magictex apparel corporation.
Magictex apparel corporation
2019 ~ 現在
New Taipei City, 台灣
Professional Background
現在の状況
就職中
求人検索の進捗
Professions
Marketer
Fields of Employment
広告
職務経験
10〜15年
Management
I've had experience in managing 5-10 people
スキル
Strategy
Planning
Resource Allocation
Digital Marketing
Digital Campaign
Leading Change
Media Strategy
Advertisement
Optimization
Marketing Strategy
Google Analytics
Google AdWords
Facebook Advertising
Google Tag Manager
SEO
SEM
Social Media Marketing
言語
Chinese
ネイティブまたはバイリンガル
English
流暢
Job search preferences
希望のポジション
Marketing Director
求人タイプ
フルタイム
希望の勤務地
Taipei, 台灣, New Taipei City, 台灣
リモートワーク
リモートワークに興味あり
Freelance
いいえ。
学歴
学校
Fu Jen Catholic University
専攻
Business Administration
印刷

Yi-Hung Liao

Around 10 years experience in digital marketing field. I've worked on Magictex (New Brand Team) for 1.5 years. (since Jun 2019). I was responsible to lead 4ppl team for all marketing plan, digital media planning, buying, CRM marketing, KOL, Crownfunding campaign and roll out own channel marketing tools & third party solution to local and global. Nice to meet you here!

  New Taipei City, Taiwan    

技能

Marketing Strategy、Digital Marketing、Digital Campaign、Leading Change、Media Strategy、Advertisement、Optimization、Google Analytics、Google AdWords、Facebook Advertising、Google Tag Manager、SEO、SEM、CRM、EDM

工作經歷

Marketing Director

Magictex apparel corporation  •  六月 2019 - Present

Worked at Magictex Fashion Co., Ltd., and was mainly responsible for the marketing director of the new brand "Tranzend".

I was responsible for overall marketing planning, questionnaire design & analysis, member CRM activity planning and EDM , media planning, KOL cooperation, conversion analysis, communication/bargaining with various partners, and cross-departmental. The campaign successfully achieved a KPI of more than 4 million fundraising with an advertising budget of about 500,000. The ROAS was 8. The CPL of the initial preheated advertising was below $15, and the CPA of the campaign execution was about 1,000 ( The unit price per customer is about 6~7 thousand). The official website Shopify is officially launched (it has been connected to Taiwan Golden Logistics and all kinds of Digiatal marketing required content: GTM, GA, GSC, FB pixel, Mailchamp, customer service robot settings and robot push). The project currently in execution is for new products Fundraising has now reached nearly 5 million.

Within one year of employment, the new brand will be established from scratch, with a turnover of about 10 million in a year, and gradually successfully establish brand awareness and brand image.

Digital Manager

MinMax Digital Consulting  •  八月 2018 - 六月 2019

Working in MMDC, as Digital Manager, managing a PM team of about 6 people.

The main customers are mostly e-commerce, apparel, beauty, 3C products and other brand customers. They are responsible for digital network planning, media placement, conversion analysis and optimization suggestions, and successfully assisted customers to gradually increase the ROAS and ROI of e-commerce, and gain customer recognition. At the same time, it also achieved advertising media placement on the client's brand side

In addition, he participated in the drafting of non-e-commerce customers, and obtained non-media content marketing plans for well-known domestic telecommunications customers; and media/social marketing plans for well-known Japanese cosmeceutical customers.

●Client 's ROI increase about 10%~20%
●ad budget increase 35% since i join the company
●MMdc's revenue increase 20%+ compared with the same period last year

Digital Manager

WaveMaker (Maxus & MEC)  •  九月 2014 - 六月 2018

2014-2018 was worked in GroupM (with MEC & Maxus)
===========================================================================

WaveMaker(Maxus) - Global Media Agency, Taipei city, Aug 2016 - Jun 2018
Digital Manager (Digital media planning & buying)

●Jetstar, Brita,NIVEA,SUBARU,Sheraton and Black Rock
●Annual plan strategy
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field.)
●Monitor all of media performance on CPM, CPC, CPA and CPV…etc. while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign.
●Conversion analyst
●Media partner management
●Digital trend analyst
●Digital training for client

There are a few interesting things which is what I did in Maxus & WaveMaker

Jetstar: We review the pass data before 2016, and re-setup the media strategy and structure of annual plan. we convince client of a new technology of 3rd party tracking on focusing digital advertisement optimization in order to get a better media result. In 2016~2018, our team decrease almost 20% CPA in each year, and earn the best review in all APAC team.

===========================================================================
WaveMaker(MEC) - Global Media Agency, Taipei city, Sep 2014 - Aug 2016
Digital Associate Manager (Digital media planning & buying)

●KFC, Yahoo EC, OSIM, Black Rock, ASO, Audrey, Brita, Spring Thunder, VEDAN are the main clients
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field)
●Monitor all of media performance on CPM, CPC, and CPV…etc.while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign
●Cooperate with media of magazine to come out advertorial
●Media partner management
●Digital trend analyst

There are a few interesting campaigns which is what I did in MEC

1.Spring Thunder(我的少女時代): We use theme song to bring SOV before the movie, and use KOL and content farm to create several content (e.g. old pass thing or memory)
2.VEDAN: We film an online video with 叫賣哥, and this video create an immense response on social network

Marketing Supervisor

OpenTide (Samsung group)  •  三月 2012 - 五月 2013

●Samsung and Hyundai are the main clients
●Lead 5 specialists team
●Paid Media & WOM campaigns
●Monitoring and optimizing daily/monthly spending, bidding, and Impressions, Clicks, CTR, CPC, CPA of metrics
●Generate weekly, monthly report to the clients which including major metrics, tracking purpose and others metrics of goals

Digital Buyer

Carat Media Agency  •  一月 2011 - 三月 2012

●Loreal is the main clients.(Lancome, Biotherm, SHU, Vichy, LRP)
●Media analyst
●Annual review analyst
●Competitor analyst
●Digital campaign executing and reporting

BUZZ Specialist

異言堂 - Digital Buzz company  •  一月 2008 - 十二月 2010

●Plan WOM campaign
●To know and analytic about the behavior in forum of PTT and mobile01
●Executive and post-buy

學歷

Fu Jen Catholic University

Business Administration  •  2010 - 2013

Bachelor’s Degree - Business Administration

Soochow University

Business Administration  •  2003 - 2006

Undergraduate

Resume
プロフィール

Yi-Hung Liao

Around 10 years experience in digital marketing field. I've worked on Magictex (New Brand Team) for 1.5 years. (since Jun 2019). I was responsible to lead 4ppl team for all marketing plan, digital media planning, buying, CRM marketing, KOL, Crownfunding campaign and roll out own channel marketing tools & third party solution to local and global. Nice to meet you here!

  New Taipei City, Taiwan    

技能

Marketing Strategy、Digital Marketing、Digital Campaign、Leading Change、Media Strategy、Advertisement、Optimization、Google Analytics、Google AdWords、Facebook Advertising、Google Tag Manager、SEO、SEM、CRM、EDM

工作經歷

Marketing Director

Magictex apparel corporation  •  六月 2019 - Present

Worked at Magictex Fashion Co., Ltd., and was mainly responsible for the marketing director of the new brand "Tranzend".

I was responsible for overall marketing planning, questionnaire design & analysis, member CRM activity planning and EDM , media planning, KOL cooperation, conversion analysis, communication/bargaining with various partners, and cross-departmental. The campaign successfully achieved a KPI of more than 4 million fundraising with an advertising budget of about 500,000. The ROAS was 8. The CPL of the initial preheated advertising was below $15, and the CPA of the campaign execution was about 1,000 ( The unit price per customer is about 6~7 thousand). The official website Shopify is officially launched (it has been connected to Taiwan Golden Logistics and all kinds of Digiatal marketing required content: GTM, GA, GSC, FB pixel, Mailchamp, customer service robot settings and robot push). The project currently in execution is for new products Fundraising has now reached nearly 5 million.

Within one year of employment, the new brand will be established from scratch, with a turnover of about 10 million in a year, and gradually successfully establish brand awareness and brand image.

Digital Manager

MinMax Digital Consulting  •  八月 2018 - 六月 2019

Working in MMDC, as Digital Manager, managing a PM team of about 6 people.

The main customers are mostly e-commerce, apparel, beauty, 3C products and other brand customers. They are responsible for digital network planning, media placement, conversion analysis and optimization suggestions, and successfully assisted customers to gradually increase the ROAS and ROI of e-commerce, and gain customer recognition. At the same time, it also achieved advertising media placement on the client's brand side

In addition, he participated in the drafting of non-e-commerce customers, and obtained non-media content marketing plans for well-known domestic telecommunications customers; and media/social marketing plans for well-known Japanese cosmeceutical customers.

●Client 's ROI increase about 10%~20%
●ad budget increase 35% since i join the company
●MMdc's revenue increase 20%+ compared with the same period last year

Digital Manager

WaveMaker (Maxus & MEC)  •  九月 2014 - 六月 2018

2014-2018 was worked in GroupM (with MEC & Maxus)
===========================================================================

WaveMaker(Maxus) - Global Media Agency, Taipei city, Aug 2016 - Jun 2018
Digital Manager (Digital media planning & buying)

●Jetstar, Brita,NIVEA,SUBARU,Sheraton and Black Rock
●Annual plan strategy
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field.)
●Monitor all of media performance on CPM, CPC, CPA and CPV…etc. while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign.
●Conversion analyst
●Media partner management
●Digital trend analyst
●Digital training for client

There are a few interesting things which is what I did in Maxus & WaveMaker

Jetstar: We review the pass data before 2016, and re-setup the media strategy and structure of annual plan. we convince client of a new technology of 3rd party tracking on focusing digital advertisement optimization in order to get a better media result. In 2016~2018, our team decrease almost 20% CPA in each year, and earn the best review in all APAC team.

===========================================================================
WaveMaker(MEC) - Global Media Agency, Taipei city, Sep 2014 - Aug 2016
Digital Associate Manager (Digital media planning & buying)

●KFC, Yahoo EC, OSIM, Black Rock, ASO, Audrey, Brita, Spring Thunder, VEDAN are the main clients
●Lead team to achieve specific campaign objective and media goals (KPI and Cost-Efficiency driven)
●Digital media of planning, buying and analyzing. (Pre-buy forecast and Post-buy evaluation which including digital media strategy, resource allocation field)
●Monitor all of media performance on CPM, CPC, and CPV…etc.while campaigns on air then find the insights to analyze and optimize not only during campaign period, but also in the coming campaign
●Cooperate with media of magazine to come out advertorial
●Media partner management
●Digital trend analyst

There are a few interesting campaigns which is what I did in MEC

1.Spring Thunder(我的少女時代): We use theme song to bring SOV before the movie, and use KOL and content farm to create several content (e.g. old pass thing or memory)
2.VEDAN: We film an online video with 叫賣哥, and this video create an immense response on social network

Marketing Supervisor

OpenTide (Samsung group)  •  三月 2012 - 五月 2013

●Samsung and Hyundai are the main clients
●Lead 5 specialists team
●Paid Media & WOM campaigns
●Monitoring and optimizing daily/monthly spending, bidding, and Impressions, Clicks, CTR, CPC, CPA of metrics
●Generate weekly, monthly report to the clients which including major metrics, tracking purpose and others metrics of goals

Digital Buyer

Carat Media Agency  •  一月 2011 - 三月 2012

●Loreal is the main clients.(Lancome, Biotherm, SHU, Vichy, LRP)
●Media analyst
●Annual review analyst
●Competitor analyst
●Digital campaign executing and reporting

BUZZ Specialist

異言堂 - Digital Buzz company  •  一月 2008 - 十二月 2010

●Plan WOM campaign
●To know and analytic about the behavior in forum of PTT and mobile01
●Executive and post-buy

學歷

Fu Jen Catholic University

Business Administration  •  2010 - 2013

Bachelor’s Degree - Business Administration

Soochow University

Business Administration  •  2003 - 2006

Undergraduate