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Definition of Reputation Credits
Suan Yao
Product Manager
Skills
User Experience
- User testing
- Web usability
Product
- EasyStore
- PhysioQ
Language
- Chinese
- English
Experiences
Product Marketing Manager • EasyStore
Mar 2022 - Jun 2023
-- Product Marketing
• Organized over 50 webinars and served as a speaker, successfully capturing a net list of 3,000 leads, and designing automated webinar processes.
• Developed product positioning and use STP framework to align with different target customer scenarios and ensure consistent market communication.
• Providing product training to internal teams to deepen overall understanding and strengthen product knowledge among colleagues.
• Monitored and tracked key metrics for optimizing marketing strategies, including channels, messaging, and packaging.
• Assisted in executing content marketing, writing feature-focused articles to familiarize the market with our products.
• Analyzed and researched market demands in the Taiwan market, differentiating our products from competitors'. • Collaborated with third-party partners and through the assistance of ER manager to coordinate partnership strategies about marketing.
-- Product Management
• Managed product requirements, closely collaborating with the sales team, personally delving into the customer service tickets to understand merchants' real needs, and providing short, medium, and long-term solutions.
• Participated in the development of the product roadmap and managed it graphically so that the team could understand the development objectives in an efficient way.
• Defined feature requirements and advantages, gaining insights from customer service messages and market research. Provided multinational development teams with more localized development goals by phases.
• Conducted customer feature interviews to get a deeper understanding of pain points and needs faced by key customers, using the feedback to optimize product features.
• Conducted product usability tests, acted as a user and evaluated the smoothness of the process of using the product.
Product Manager (Platform) • HannStar Corp.
Jul 2020 - Feb 2022
-- AIoT Solution
• Participated in wireframes and UI design for hardware product interfaces and web platform systems.
• Led technical meetings to discuss and resolve practical implementation issues such as application connectivity.
• Collaborated horizontally and vertically across departments, working with various roles in the team, including UI, ID, MD, SW, FW, iOS, and Android developers, as well as procurement and accounting teams.
• Reported directly to the company's chairman on platform development progress and engaged with department heads to discuss product strategy.
• Planned marketing sales kits, including website development, marketing materials and outsourcing the production of promotional videos.
-- Other Wearable
• Managed over 5 overseas suppliers during the pandemic, ensuring timely delivery.
• Wrote product manuals in both Chinese and English and also in multiple languages, such as Malay, Thai, Vietnamese, and Arabic.
• Initiated product development projects in line with the company's panel production strategy.
Project Manager • Kiipo
Jul 2017 - Jan 2020
-- PhysioQ Project
• As the Scrum Master responsible for project development, progress management and coordination of team members' work allocation.
• Managed the development of a product from 0 to 1, assisting in establishing the MVP (Minimum Viable Product) model.
• Developed functionalities within the Agile framework and utilized tools to effectively design the UI interface.
• Drove iterative product enhancements, conducting user interviews and research to delve deeper into product details.
-- Explore TCM Project
• Responsible for marketing and promotion, including launching the project on crowdfunding platforms and planning rewards for participants.
• Organized overseas campus presentations and collaborated with personnel in Beijing, Shanghai, and Guangzhou, China.
-- Others
• Responsible for building the company's image and product website, such as kiipo.com.
• Created and built websites for a well-known medical group in China.
• Planned the internal layout and implemented a 360° panoramic tour for hospitals.
Education
Sep 2011 - Jun 2016
Chiao Tung University
Department of Humanities and Social Sciences
Sep 2015 - Jan 2016
Shanghai Fudan University
School of Social Development and Public Policy
PhySioQ (Now: LabFront)
PhysioQ is a project that involves collecting physiological data. Initially, it was developed to assist medical researchers in conveniently managing and gathering data. During the Covid-19 pandemic, it was utilized to help monitor the health of personnel within the organization. I was involved in this project from inception to completion, encompassing user research, feature development, platform implementation, and the website establishment.
Suan Yao
Product Manager
Skills
User Experience
- User testing
- Web usability
Product
- EasyStore
- PhysioQ
Language
- Chinese
- English
Experiences
Product Marketing Manager • EasyStore
Mar 2022 - Jun 2023
-- Product Marketing
• Organized over 50 webinars and served as a speaker, successfully capturing a net list of 3,000 leads, and designing automated webinar processes.
• Developed product positioning and use STP framework to align with different target customer scenarios and ensure consistent market communication.
• Providing product training to internal teams to deepen overall understanding and strengthen product knowledge among colleagues.
• Monitored and tracked key metrics for optimizing marketing strategies, including channels, messaging, and packaging.
• Assisted in executing content marketing, writing feature-focused articles to familiarize the market with our products.
• Analyzed and researched market demands in the Taiwan market, differentiating our products from competitors'. • Collaborated with third-party partners and through the assistance of ER manager to coordinate partnership strategies about marketing.
-- Product Management
• Managed product requirements, closely collaborating with the sales team, personally delving into the customer service tickets to understand merchants' real needs, and providing short, medium, and long-term solutions.
• Participated in the development of the product roadmap and managed it graphically so that the team could understand the development objectives in an efficient way.
• Defined feature requirements and advantages, gaining insights from customer service messages and market research. Provided multinational development teams with more localized development goals by phases.
• Conducted customer feature interviews to get a deeper understanding of pain points and needs faced by key customers, using the feedback to optimize product features.
• Conducted product usability tests, acted as a user and evaluated the smoothness of the process of using the product.
Product Manager (Platform) • HannStar Corp.
Jul 2020 - Feb 2022
-- AIoT Solution
• Participated in wireframes and UI design for hardware product interfaces and web platform systems.
• Led technical meetings to discuss and resolve practical implementation issues such as application connectivity.
• Collaborated horizontally and vertically across departments, working with various roles in the team, including UI, ID, MD, SW, FW, iOS, and Android developers, as well as procurement and accounting teams.
• Reported directly to the company's chairman on platform development progress and engaged with department heads to discuss product strategy.
• Planned marketing sales kits, including website development, marketing materials and outsourcing the production of promotional videos.
-- Other Wearable
• Managed over 5 overseas suppliers during the pandemic, ensuring timely delivery.
• Wrote product manuals in both Chinese and English and also in multiple languages, such as Malay, Thai, Vietnamese, and Arabic.
• Initiated product development projects in line with the company's panel production strategy.
Project Manager • Kiipo
Jul 2017 - Jan 2020
-- PhysioQ Project
• As the Scrum Master responsible for project development, progress management and coordination of team members' work allocation.
• Managed the development of a product from 0 to 1, assisting in establishing the MVP (Minimum Viable Product) model.
• Developed functionalities within the Agile framework and utilized tools to effectively design the UI interface.
• Drove iterative product enhancements, conducting user interviews and research to delve deeper into product details.
-- Explore TCM Project
• Responsible for marketing and promotion, including launching the project on crowdfunding platforms and planning rewards for participants.
• Organized overseas campus presentations and collaborated with personnel in Beijing, Shanghai, and Guangzhou, China.
-- Others
• Responsible for building the company's image and product website, such as kiipo.com.
• Created and built websites for a well-known medical group in China.
• Planned the internal layout and implemented a 360° panoramic tour for hospitals.
Education
Sep 2011 - Jun 2016
Chiao Tung University
Department of Humanities and Social Sciences
Sep 2015 - Jan 2016
Shanghai Fudan University
School of Social Development and Public Policy
PhySioQ (Now: LabFront)
PhysioQ is a project that involves collecting physiological data. Initially, it was developed to assist medical researchers in conveniently managing and gathering data. During the Covid-19 pandemic, it was utilized to help monitor the health of personnel within the organization. I was involved in this project from inception to completion, encompassing user research, feature development, platform implementation, and the website establishment.