Brand marketing specialist  • Dent&co牙醫小幫手

Aug 2021 - Present       Taipei, Taiwan

• Plan optimization strategies for social media and KOL marketing.
• Execute on-page and off-page SEO strategies.
• Plan and execute digital marketing programs to achieve goals and discover market insights

  Result :

• 10% rise in brand traffic and 5% in brand conversion through social media. 
• 5% monthly growth in KOL marketing's engagement rate.
• 37% increase in the brand's domain authority score (SEO)

Growth Marketing Bootcamp  • Growth Marketing Academy

 Jul 2021 - Oct 2021    Taipei, Taiwan

• Carried out a marketing campaign using digital marketing tools (ex. Facebook ad, Landingi, etc.)
• Comprehended the importance of trial and error in growth marketing by experiencing it.
• Delivered the final presentation on behalf of the team.

  Result :

• Took 3rd place in the final presentation.
• Achieved 37% growth in prioritizing brand conversion.

Creative Career Challenge  • EDUA (C3 program)

Jan 14. 2020 - Jan 21. 2020    Bangkok, Thailand

• Led a team to create a business plan for ABSOLUT VODKA’s Bangkok market in 7 days.
• Developed a marketing campaign, an advertising video, and a new package prototype.
• Represented the team to pitch the business plan in front of international marketing agencies.

  Result : Won 2nd place and was rewarded as the most creative campaign in the contest.

P&G 2020 CEO Challenge  • P&G

Dec 2019 - Feb 2020    Suzhou, China 

• Produced a promotional video of P&G Always for the International Women’s Day shopping festival.
• Developed an online and offline marketing plan for P&G Always at the International Women’s Day shopping festival.

  Result : Reached the top 500 teams in China.