A fresh MBA manager with six years of marketing experience in the luxury fashion retail environment. Professional in developing brand and channel strategies, executing media plans, and leading digital projects. Proven track record of growth in Facebook followers to 250K, increasing traffic by 15%, contributing to brand growth of 5% of revenue. Objective to become CMO for an innovation company, contributing to sales target achievement, brand awareness, and customer loyalty.
1993 Ho Chi Minh City [email protected] 0932 133 746
Oct 2021 - Jun 2023
Sep 2011 - May 2015
January 2021 - March 2022
Websites increased 30% traffic; grew Facebook to 250K fans; Zalo OA to 6K members
Developed media plan with agency to increase 15% footfall to landing pages
Setup new ePOS, CRM system, , e-wallets integration with Regional IT, Sales, Product, CS
Built, managed own ecommerce website on Magento/Shopify; e-stores on Lazada, Shopee
Supervised implementation of online visuals and content on social media, websites, and marketplace platforms, as well as customer service management.
Communicated to collaborate with cross-functional teams, sourced and maintained close relationships with agencies, internal stakeholders;
Assisted Manager in strategic planning, budget tracking, market trends, and competitor tracking.
October 2016 - December 2020
March 2016 - September 2016
group); monitored TVC shooting onsite as brand team client side;
Developed and controlled A&P promotional gifts, and managed branded materials & POSM;
Coordinated with sales, training teams in organizing workshops/seminars; provided customer service, and resolved complaints.
June 2015 - December 2015
Award Marketing for Development 2021
Healthy lifestyle, creative ideas
A fresh MBA manager with six years of marketing experience in the luxury fashion retail environment. Professional in developing brand and channel strategies, executing media plans, and leading digital projects. Proven track record of growth in Facebook followers to 250K, increasing traffic by 15%, contributing to brand growth of 5% of revenue. Objective to become CMO for an innovation company, contributing to sales target achievement, brand awareness, and customer loyalty.
1993 Ho Chi Minh City [email protected] 0932 133 746
Oct 2021 - Jun 2023
Sep 2011 - May 2015
January 2021 - March 2022
Websites increased 30% traffic; grew Facebook to 250K fans; Zalo OA to 6K members
Developed media plan with agency to increase 15% footfall to landing pages
Setup new ePOS, CRM system, , e-wallets integration with Regional IT, Sales, Product, CS
Built, managed own ecommerce website on Magento/Shopify; e-stores on Lazada, Shopee
Supervised implementation of online visuals and content on social media, websites, and marketplace platforms, as well as customer service management.
Communicated to collaborate with cross-functional teams, sourced and maintained close relationships with agencies, internal stakeholders;
Assisted Manager in strategic planning, budget tracking, market trends, and competitor tracking.
October 2016 - December 2020
March 2016 - September 2016
group); monitored TVC shooting onsite as brand team client side;
Developed and controlled A&P promotional gifts, and managed branded materials & POSM;
Coordinated with sales, training teams in organizing workshops/seminars; provided customer service, and resolved complaints.
June 2015 - December 2015
Award Marketing for Development 2021
Healthy lifestyle, creative ideas