Senior marketing executive, ADDCN TECHNOLOGY CO., LTD. 

Taipei | Jan. 2023 - Sep. 2023

• Planned and executed marketing campaigns and budgeting allocation.
• Developed marketing allocation and increased conversion rate by 38% (installs and registrations)
• Held an additional campaign to drive the daily retention rate by 15% and the conversion rate of new users increased by 11%.
• Improved the in-app push wording to increase traffic by 57% than last year.
• Strategy alliance 
• Developed KOL strategy improved the conversion rate increased by 4 times than previous campaigns.
  
• Dcard advertorial cooperation gained more than 30,000 traffic and brought an unexpected conversion of 400+.
• Cross-industry in-app advertising cooperation aimed to get more traffic while earning the unexpected 200+ registrations.  (such as Food delivery platform, Car industry (591), and real estate industry (8891))

Account Executive, CaCaFly Int'l media Co. 

Taipei | July. 2022 - Jan. 2023

• Provided solutions for digital marketing strategies to clients.
• In charge of E-commerce clients' industries including makeup, clothing, crowdfunding, aesthetic medicine...etc. and assisted our clients in reaching their KPI goal.
• Owned 15+ clients across different industries.
• Gained the trust of the client by proof of my ability during 3 months.
  
• Assisted client ROAS increased by 372% through adjustment ads audience, ads material.
• Business development ability
  
• Successfully pitched to 5 new clients within 4 months including sportswear brand,  aesthetic medicine, and crowdfunding.
• Maintain existing client relationships.

Product Marketing Manager, Packageplus .

Market leader of the recycle package industry in Taiwan.

Taipei | June. 2021 - Jan. 2022

• E-commerce operation strategy 
• Developed E-commerce strategy, driving revenue across digital media ads.
• Quarter profit increased by 429%, ROAS grow by 21%
• Optimized the official website landing page and improved user experience.
• Hold a user interview to understand the insight of our target audience.
• Pitched 5 new clients and maintained relationships with existing vendors.
• Be Responsible for tissue business
• Planned the sales strategy, including marketing channel allocation ( Facebook ads, google ads, and KOL)
• Operated the third-party E-commerce platform to drive more revenue. such as, Shopee, Pinkoi, buy123.com, 
• IP tissue collaboration.  ( such as cherng, 白白日記, 星座小熊 )
• Cooperated with Group buying key man, and drove to 40+ orders. 

Marketing Assistant Manager, WeMo Scooter.

Taipei | Aug. 2020 - May. 2021

• Market user acquisition 
• Budget allocation and manage all aspects of customer acquisition and driving revenue across digital media ads, ( Google Ads, Facebook Ads, Apple Search ads), podcasts, and outdoor ads.
• ITR (install to registration rate ) increased by 64% during one month. 
• Planned and executed bus ads.
• Tried other new media channels (such as Dcard, 電踏少女)
• Cross-industry Collaboration & Partnership Concatenated 
• Partnership with LINE Spot, and use the LINE push content and visuals to create higher CTR. 
• Collaborated with a variety of industries such as car and telecommunications earned more installs.
• Planned LINE Official Account content strategy
• Triggered users through different content to attract users.
• Driven current users to increase active rate and retention rates.  
• Assisted LINE sticker plan and the LINE fans grow by 267%
• Competitor analysis 
• Monitor competitor's actions to understand their strategy and campaign. 
• Follow up competitor operation situation and strengthen market exposure.
• SEO optimization
• Website optimization: According to the current situation propose an optimization direction and improve the website structure.
• Keyword optimization: Find the brand of key keywords in blogs to increase organic traffic and SEO ranking.
• Cross-function cooperation
• Set up  Facebook event code to drive more value users with the engineering team
• Discussed with the design team to improve the ad's visuals to increase higher CTR.

Assistant Digital Marketing Manager, Paktor corp.

Taipei | July. 2019 - July 2020

• Global digital marketing budget allocation
  
• Managed all aspects of customer acquisition to drive revenue across  Google Ads, Facebook Ads, Apple Search ads, and 8 agencies (including Taiwan, Korea, Japan, Hong Kong, and Singapore).
• in-house ROAS increased by 83% during 3 months. 
• Built the tracked performance report and provided solutions to improve the ROAS. 
• Regular report generation and analysis across all digital marketing efforts tying back to success KPIs. 
• Trial and error new acquisition channel (i.e. Tiktok, Unity ads ) to grab the lowest new users.
• Communicated with global agencies skill
• Assisted 8 agencies with the ROAS increased by 74% during 3 months.
• Provide advice ( i.e. visual design, copyright ) to improve the KPI goals.
• App Store Optimization
• Optimized conversion rates for app download pages by utilizing various content and visual tools. 
• Developed ASO strategies to ensure that the app appears at the top of the search results in all applicable App stores to drive organic traffic by 36%.
  
• CRM Campaigns
• Free trial subscription project
• Combined offline Halloween campaign to enhance the subscription rate by 81%.
• In-app campaign:
• Implement reward points feature to improve user retention rate by 13% on CNY holiday, 
• Engagement rate has been also increased by 30% Target specific audiences via free trial to improve subscription renewal rates by 23%. 
• Cross-country and cross-functional Coordination
  
• Work closely with engineering, design, marketing, business partnership, legal, public policy, and people operation teams across the world (Singapore, South Korea) to drive proactive and reactive strategies 

Senior Marketing Executive, Kuobrothers Corp.

Taipei | Apr. 2018 - Oct. 2018

• Developed and managed digital advertising programs using Google Ads, Facebook. 
• Responsible for driving sales conversion and increased customer retention for 好吃市集 (a food online store) .
• Implemented google new advertisement solution (Smart Shopping Campaign) to uplift conversion rates by 124%. 
• Measured and reported performance on marketing effectiveness/efficiency KPI including incremental revenue, lead generation, ROAS, and cost per action. 
• Collaborated with CRM teams to execute campaigns and maximize ROAS.
• Monitored tested, and adjusted campaigns to increase CTR and conversion rate, analyzed and reported on campaign performance to assess impact and influence. 
  
• Executed a loyalty reward point campaign to increase customer retention by 6%. 
• Implemented a viral marketing campaign to reach potential new customers. 

Marketing Executive, Morningshop

Taipei | Mar. 2016 - Mar. 2018

• Responsible for creating and implementing digital marketing campaigns that drove sales conversion and increased customer engagement for 3 online stores (早餐吃麥片、運動吃蛋白、Urmart) 
  
• Developed and managed the acquisition channel
• Execution of campaigns across all digital channels including Facebook ads, Google Ads.
• Build a stable structure of Facebook ads to obtain the maximum ROAS.
• Trial and error the ads for A/B test ads to grab the traffic bonus.
• Collaborated with agency to acquire more new users. (Appier, Tagtoo). 
• Analyze the operation metric data and propose improvement suggestions
• Produced daily, weekly, monthly, and quarterly performance reports using Google Analytics; determined key metrics that were of primary importance to sales and drove actionable insights from data analysis
• User journey improvement through A/B testing. 
• Led a website optimization project of product page, homepage layout, and menu list improvement. Conversion rate was increased by 42% accordingly. 
•  Optimized the menu list improved the new visitor experience and CTR was increased by 46.8%. 
• Achievement
• Achieved MoM revenue growth by 32%, and broke sales record within the current budget for 早餐吃麥片
• 運動吃蛋白's revenue hit the record high since we've created the "protein shop".
• Cross-functional Coordination:
• Discussion with data team to find the users insight.
• Coordination with engineer to concatenate the ads platform 
• Co-work with campaign team and sales to plan the campaign.

Media Planner, Kingcar Corp

Taipei | Mar.2015 - Mar. 2016

• Planned the offline ads budget allocation and strategy 
• Responsible for planing and purchasing media (Radio, TV). 
• Tracking the CPRP performance and communicating with TV sales.
• Coordinated with TV shows for embedded advertising.
  
• Assisted in TVC shooting and production. 
• Organized press conference for new product launch (KAVALAN whisky). 
  

Fu Jen Catholic University, Sep 2012 - June 2014 

 Master of Business Administration 

National Dong Hwa University, Sep 2009 - June 2011

Department of Economics