Accomplished professional with proven success in sales, event management and business development. With a keen understanding of outreach techniques, relational strategy. A creative thinker with strong problem-solving skills. Revenue-focused Business and Community Developer. Skilled at implementing targeted strategies to drive revenue and community growth. With extensive experience in a variety of areas, including but not limited to sponsorship acquisition, sales, project management, and directing teams.
Sobefy eCommerce Corp • March 2020 - Present
- Responsible for organically developing and growing client relationships, recognizing and realizing opportunities, and ensuring flawless execution of campaigns.
- Ensure successful on-boarding of new clients and team members by facilitating seamless transitions, implementing, and enforcing necessary processes (and sometimes creating new ones), and upholding service level agreements.
- Develop strong relationships with clients, acting as a go-to person for day-to-day questions related to the operations of the business and campaigns for the duration of the project
- Facilitate and help lead regular internal business reviews to ensure alignment around campaign performance, timing, and client expectations. Help set business forecasts internally.
Bully Sticks Central • February 2020 - Present
- Successfully launched a brand of natural dog treats in the and generated more than $250,000 in sales in the first year by partnering with influencers and affiliates across the United States.
- Developed affiliate and influencer campaigns to generate conversions by focusing on creative strategies via Instagram and TikTok.
- Managed our product inventory, including the purchasing and manufacturing of unique recipes of natural treats for dogs
- Managed the eCommerce store on Shopify, including inventory management, customer relationship management, and content management.
Española Cigar Lounge • March 2018 - September 2019
Created monthly initiatives to generate revenue and customer engagement, such as cigar - whiskey pairing events, weekly entertainment influencer visits. Created presentations, proposals for initiatives and negotiated equal collaboration from partners such as Jack Daniels, Cuevas Cigars, and more. Established influencer relationships and grew social channels by the thousands organically.
FRS-Caribbean • October 2017 - December 2018
Created monthly initiatives to generate revenue and customer engagement such as concerts, retreat, and familiarization trips while strengthening partnerships in the Bahamas with Luna Beach Lounge and the Bahamas Tour Board. Created presentations, proposals for initiatives and negotiated equal collaboration from partners such as Resort World Hilton Bimini and The Bahamas Tour Board. Coordinated large group travel needs. Developed quarterly strategies and partnerships to open new pipelines and markets. Worked closely with the marketing department to successfully plan and execute events such as concerts and yoga retreats to grow community engagement and drive revenue.
Mass Communication • 2016 - 2019
Journalism/ Mass communication • 2013 - 2015
Competitor analysis
Business research
Press Release drafting
Contract negotiation
Hiring and training
Keynote
Canva
Adobe CC
Office 360
Google Workspace
Budgeting
Logistics
Hiring and Training
Task Management
Spanish
English
Accomplished professional with proven success in sales, event management and business development. With a keen understanding of outreach techniques, relational strategy. A creative thinker with strong problem-solving skills. Revenue-focused Business and Community Developer. Skilled at implementing targeted strategies to drive revenue and community growth. With extensive experience in a variety of areas, including but not limited to sponsorship acquisition, sales, project management, and directing teams.
Sobefy eCommerce Corp • March 2020 - Present
- Responsible for organically developing and growing client relationships, recognizing and realizing opportunities, and ensuring flawless execution of campaigns.
- Ensure successful on-boarding of new clients and team members by facilitating seamless transitions, implementing, and enforcing necessary processes (and sometimes creating new ones), and upholding service level agreements.
- Develop strong relationships with clients, acting as a go-to person for day-to-day questions related to the operations of the business and campaigns for the duration of the project
- Facilitate and help lead regular internal business reviews to ensure alignment around campaign performance, timing, and client expectations. Help set business forecasts internally.
Bully Sticks Central • February 2020 - Present
- Successfully launched a brand of natural dog treats in the and generated more than $250,000 in sales in the first year by partnering with influencers and affiliates across the United States.
- Developed affiliate and influencer campaigns to generate conversions by focusing on creative strategies via Instagram and TikTok.
- Managed our product inventory, including the purchasing and manufacturing of unique recipes of natural treats for dogs
- Managed the eCommerce store on Shopify, including inventory management, customer relationship management, and content management.
Española Cigar Lounge • March 2018 - September 2019
Created monthly initiatives to generate revenue and customer engagement, such as cigar - whiskey pairing events, weekly entertainment influencer visits. Created presentations, proposals for initiatives and negotiated equal collaboration from partners such as Jack Daniels, Cuevas Cigars, and more. Established influencer relationships and grew social channels by the thousands organically.
FRS-Caribbean • October 2017 - December 2018
Created monthly initiatives to generate revenue and customer engagement such as concerts, retreat, and familiarization trips while strengthening partnerships in the Bahamas with Luna Beach Lounge and the Bahamas Tour Board. Created presentations, proposals for initiatives and negotiated equal collaboration from partners such as Resort World Hilton Bimini and The Bahamas Tour Board. Coordinated large group travel needs. Developed quarterly strategies and partnerships to open new pipelines and markets. Worked closely with the marketing department to successfully plan and execute events such as concerts and yoga retreats to grow community engagement and drive revenue.
Mass Communication • 2016 - 2019
Journalism/ Mass communication • 2013 - 2015
Competitor analysis
Business research
Press Release drafting
Contract negotiation
Hiring and training
Keynote
Canva
Adobe CC
Office 360
Google Workspace
Budgeting
Logistics
Hiring and Training
Task Management
Spanish
English