Digital Marketing Specialist

台灣紐巴倫股份有限公司_New Balance Taiwan,Inc.

七月 2023 - 十月 2023
Taipei, Taiwan

•Execute New Balance 9060 & CT302 ATL & BTL launch campaign, which includes website development, OTV, Facebook contents, LINE contents, KOL, and advertorials. Collaborate with advertising and media agencies.New Balance Direct Store sold 750 pairs of 9060 and CT302 shoes in just 7 days
•Plan and execute Point of Sale Materials (POSM) for New Balance stores. Collabrate with sales,visual merchandising,product teams to ensure the materials are ready
•Update the sales tracking report and immediately adjusted the campaign strategy to enhance sales
• Plan an IU OOH campaign for New Balance's anniversary sales at Vieshow Cinemas. Work with the CRM team to enhance the brand's impression

Digital Supervisior

dentsuMB (電通邁格瑞博恩股份有限公司）

八月 2019 - 七月 2023
Taipei, Taiwan

Client List: Elifemall 全國電子, 聯邦銀行,  Budweiser, Corona 可樂娜, Controloc 必胃康, Laurier, Merries, Uniqlo, GU, Watsons, FamilyMart, YAMAHA, LINE, Nikon, Essilor, Hunya Food (77乳加).

• Plan and execute digital campaigns for clients, including the development of marketing strategies and integrated digital marketing, ensuring precise execution of the plans.
• Successfully win the Elifemall 全國電子 pitch, develop both ATL and BTL plans, and enhance CRM and website strategies.
• Create an Integrated Marketing Communications (IMC) plan for Merries, collaborating with five Key Opinion Leaders (KOLs) to achieve a 250% increase in engagement on their social media platforms compared to the last three months. Additionally, work with Mababy Media to reach our target audience.
• Develop IMC campaigns for 77 Chocolate and Angus Chiang's fashionable clothing, resulting in their products selling out in just 20 minutes.
• Analyze customer insights and devise strategies for clients and product development.
• Collaborate with media agencies, KOL agencies, and Word-of-Mouth (WOM) agencies to ensure the success of the projects.