Oct 2020 - Present

Marketing Specialist | Arc & Codementor

• Strategize and create data-driven top, middle, and bottom funnel campaigns
• Write and distribute both B2C and B2B SEO-optimized blog posts and tutorials
• Audit and optimize different webpage's SEO performance
• Edit technical content for both Codementor's Community and DevProjects
• Build meaningful backlinks with industry leaders and trusted developer communities
• Research, plan, execute, and iterate drip email campaigns
• Conduct user research to understand developer pain points and goals

Jan 2020 - Jul 2020

UX & Content Designer | AlfredCamera

• Defined brand’s voice and tone to ensure all content aligns with branding

• Reorganized the information architecture of the FAQ pages

• Rewrote 100+ FAQ articles based on user types and top issues

• Optimized key features to increase paid user usage (8% DAU increase)

• Conducted user testing with target audience to revamp the onboarding process

• Redesigned key features used by paid users as product owner and UX designer

• Crafted all marketing content (social media posts, press release, website and in-app announcements, etc. )

Sep 2019 - Dec 2019

Product Manager & UX Designer | EZTABLE 

• Acted as the only PM, UX/UI designer, and QA at EZTABLE 
• Spearheaded the revamp of the B2B app for restaurants

• Assumed sole responsibility for both mobile and web product for B2C and B2B 
• Assisted marketing team in implementing seasonal promotional campaigns 
• Collaborated with executive team on devising B2B business strategies

• Initiated data tracking and analysis project to accurately capture user journey and drop off points with front-end developer and data analyst

Jul 2019 - Sept 2019

UX Research Consultant | Zwende (Bangalore, India)

• Conducted site review and provided suggestions on site information architecture
• Set goal of capturing users’ needs in customizing artisan objects in relation to gifting
• Accurately recruited participants with experiences with gifting and artisan objects
• Created coherent user personas and affinity maps through qualitative research
• Built detailed user journey with happy and pain points to find actionable opportunities 

Apr 2019 - Sept 2019

UX Designer & Researcher | Springboard

• Applied user-centered design thinking in an agile work environment to create interfaces in an immersive online program
• Conducted user research (survey/in-depth interview/ethnography) and usability testing (moderated & unmoderated), which informed the information architecture, user flows, wireframes, wireflows, and prototypes.
• Iterated designs based on multiple rounds of usability testing for the following projects: ThirdSpace, SAVR, Zwende

Dec 2017 - Oct 2018

English-Mandarin Translator | Part-Time | Lingumi

• Translated educations blog posts, press, apps, and websites
• Developed concepts based on target languages and cultural usage
• Compiled technical terms into terminology databases
• Relayed style and tone of the original language to target languages

Jan 2017 - Sept 2017

Content Marketing & Operations Strategist | Codementor