Taipei, Taiwan

May, 2020-Current

Product Manager

SwitchEasy

• Pre-market analysis of products (including feasibility studies, competitive surveys, and pricing planning).
• Product project schedule control (pre-launch schedule), successfully making the brand expand from the major product, mobile phone case, to charging products in 2020, and successfully launching four cases of chargers.
• Co-work with industrial designers to confirm the product's CMF (Color\Material\Finish) and develop it with the designers.
• Communicate with the factory (mold development, contract signing, and product delivery,). With the chargers, I successfully let the factory absorb some of the certification costs, and achieved cost reduction by the tiered price.                                                                                        * 2 RMB reduction in products up to 10,000 pcs; restored the original price after 10,000 pcs, which will help with the early promotion of the product.
• Marketing material planning (product copywriting, packaging design, product catalogue and pictures of official website details).
• Serve as a contact with Apple (MFi, MFM certification applications, and corporate procurement). Successfully became the fourth brand of MFM-certified mobile phone case (Made for MagSafe) in the world.
• Follow maintenance after product launch (sales tracking, opinion collection, and planning of the second generation).

Taipei, Taiwan 

July-Dec., 2019

Project Manager

MRC(Mr.Computer)

• Held two major events at the Apple campus licensing stores, BTS (Back To School) and NOP (Notebook Ownership Program).
• After the Apple Store opened, the sales performance of the campus store was continuously declining; however, during my tenure, the sales performance increased 15% compared with the same period the year before.
• Analyzed the sales number at each campus store so as to allocate the number of products purchased; streamlined the stores and focused resources on two markets (Xiao-Fu, flagship store) at National Taiwan University.
• Collaborated with the parent company (ADAM elements) to plan a product tie-up promotion.
• Collaborated with the University Students’ Association to plan the campus promotions and co-work with TrendYoung Agency to assist in installing activities at five major campuses.