Innovation Manager of North Asia  •  IKEA

三月 2022 - Present

1. Generated Business model ideation and development ( developed AI virtual designer, owned furniture rental service (overlook customer experience, operation, marketing & partnership collaboration))

2. Created and Lead Innovation lab execution in physical stores ( tested agile mobile shop in concerts)

3. enable external innovative collaboration ( cross brand workshop with Gogoro, external panel with Nike & hyperisland)

4. Lead the IKEA NA innovation process

5. Lead and generated the 2030 revolutionary idea list

IKEA for business interior designer of North Asia  •  IKEA

三月 2020 - 三月 2022

IKEA is one of the leading home furnishing companies world wide

1.Handle high tier clients such as H&M, Shinkong and 101

2.Direct and train IKEA for Business designers of Taiwan, Macau and Hong Kong

3.Create communication strategy for B2B customers in store, secure B2B showroom direction and elevate IKEA business range communication with marketing strategy.

4.Create business plan and strategy for B2B service, such as price strategy and execution SOP for design service, remote service and online presence. 5.innovate new business models such as IKEA office space rental package and IKEA business podcast

6. Content generator for owned and paid media such as IKEA LinkedIn, Facebook & IKEA website (business section)

7. 2022-2025 IKEA business plan support- Disruption group .8.Create webinars and seminars for business customers

Communication and interior designer  •  IKEA

十月 2018 - 二月 2020

1. Work with sales team to steer sales by working with the IKEA store layout, commercial activities, range presentation and style group. 

2. selecting the highlighted items and create visual display and interior that attracts customers to purchase the items, creating balance of the shop by strategizing hot and cold spots 

3. Educate and lead onboard new members.

 4. Experienced Home furnishing business areas include HFB 10 (lighting) 18(organization) 14 (cooking) 15(dining) 09(children) , launch area and activity area 

5.Lead the iWitness team for the IKEA foundation. Supported One acre fund foundation in how to better their operation, Documented Photos were selected for IKEA foundation anniversary and founded 宜起愛台灣

Creative Director  •  橙果設計 DEM Inc.

一月 2013 - 九月 2018

DEM is ranked as the top design firm in Taiwan.
Founded by Chiang Kai Shek’s great grandson

1. Handled accounts above eight hundred thousand such as Gucci, China trust, Farrari, Aima, Shinkong, located in China and Taiwan

2. Design work include graphic, product (range from smart mobiles, bicycles to fashion accessories), interior, architecture and themed parks. Process starts from brand strategy to 3D print prototypes ,CMF and production

3. Created brand and marketing strategy for accounts

4. Lead a team with graphic, product and interior designers.

5. Sales Account hunting , including cold call, warm call and service sales in person

Founder  •  TDCBA (taiwan design community of the bay area)

一月 2012 - 一月 2017

Established a community of local Taiwanese creative collectives in the Bay Area

Industrial/ Product Designer/ Design thinking sme  •  Whipsaw

一月 2010 - 十二月 2012

Whipsaw is a product and engineering firm in the Silicon Valley, ranked top 5 design firm world wide by fast company

1. Recieved red dot, IDEA, Good design awards

2. Worked with Google, Samsung, Eton, Nike, Cisco, TP-link

3. Developed concepts with sketches and prototypes ( foam and cardboards)

4. Focused mainly on consumer electronics and sustainable design

5. Contacted vendors and sourced manufacturing materials

Brand interior designer /fashion show assistant  •  KENCHEN

七月 2012 - 十月 2012

Worked under the brand KEN CHEN to build and execute store design. Support with the execution of fashion show in the heart of the city

1. fashion show design

2. interior design

3. visual merchandising