經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand

Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning

用 數據分析，找出用戶最適合的體驗地圖 。 - 廣告優化、廣告素材規劃 Skill Similarweb、Ahref Google Analytics Google Search Console Google Ｏptimize Google Data Studio Google Tag Manager SEO Keywords Strategy Growth Hacker (AARRR Model) Facebook Remarketing / Retargeting Line Remarketing / Retargeting Digital Marketing Strategy Digital Strategy Digital Transformation 工作經歷 九月Present 數位行銷經理 荷叡森有限公司 • 帶領五人團隊（社群內容、廣告投手、視

products. I have Master degree in Taiwan and Finland, major in Technology Management and Marketing. Along with my previous 5-years work in tech startups, I'm always the one who manages all online ad campaigns (from Idea generation, execution, optimizing to performance tracking). Specialties: - Paid Acquisition (Remarketing, PPC, Facebook, IG, Twitter, Linkedin, Quora) - Digital Marketing (Social media/ Google Analytics / SEO / SEM) - UIUX / WebApp design (Sketch, Illustrator, Photoshop, InVision, Wordpress, Dropbox Paper) - Technical Skill (basic): HTML, SQL, Python - Project management - Lean startups Pro Skills Digital Marketing I am experienced with Google analytics, SEO

of 20 million over six months, coordinating KOL collaborations, advertorials, TV program placements, and paid advertising(FB, Google Ads, Taboola, LINE LAP). AprDec 2022 Senior Account Executive D.A.Consortium Inc. Client service, media planning, and account management. Cross-functional communication for performance control. (Facebook, Google, Yahoo) Performance reporting including data visualization and data-driven proposals. Maintained an average monthly media spend exceeding 6 million throughout% of YoY revenue growth in 2020, and 19% of YoY revenue growth inDecApr 2020 Scheduling Operator FOX Networks Group Asia Responsible for daily program broadcast log creation

的成績。 - 累積半年電話客服經驗後，經主管推薦挑戰服務難度較高的線上客服職務。 - 擔任Mentor協助新人旁聽學習、提問，並快速適應新環境。 學歷Fu Jen Catholic University 企業管理學系Tamkang University 企業管理學系 技能 Digital Marketing Data Analysis Product & Project Management Problem Solving Skills Communication Skills 語言 Chinese — 母語或雙語 English — 中階

與大陸運營經理一同 規劃數據蒐集指標 ，用以後續分析並 提出可提高用戶獲取率，保留率和收入增長的假說 。 UPAS Information Security Corp | Product Marketing~"利用 UPAS產品讓客戶有效管理內網連線設備，無須再擔心內網安全風險 " 用戶訪談以及需求蒐集篩選 的負責人，負責整理