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Definition of Reputation Credits
Enthusiastic for new things even challenges.
An experienced digital advertising professional, with a keen focus on solving problems and helping people and teams. My expertise lies in programmatic advertising, and also most recently leading Programmatic Exchange strategy for Yahoo Ad Tech across our unified and supply side tech stack in TW where I've worked with and led teams through multiple integrations for publishers and DSPs, including complex migrations and consolidation scenarios.
Specialties:-
■ Business strategy and transformation
■ Revenue Operations
■ Building high performance teams with strong cultures
■ Partner management, RFI, contract negotiation and benchmarking
■ Product strategy and roadmap
■ Yield Management & Revenue Management
■ Customer segmentation, proposition development and GTM
■ Analytics, reporting and data warehouse development
Work Experience
Director, Partner & Supply Management • Yahoo
September 2021 - March 2023
# Add/ Upsell new Premium Direct Publishers with 1M USD/quarter.
# Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video, Native, DOOH. Contribute the incremental 10~% of overall revenue.
# Continue to grow and maintain the top Display, Video and DOOH networks of TW market: 400+ publishes are included.
# Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
# Launched ID solution to TW markets and signed publishers.
# Coordination on the platforms' migration and sunset processes with partners.
Director, Partner & Supply Management • Verizon Media (Yahoo !)
August 2021 - September 2021
# Add/ Upsell new Premium Direct Publishers.
# Intro ID solution to TW markets.
# Coordination on the platforms' migration and sunset processes with partners.
# Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video,
Native, DOOH.
# Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
Senior Manager, Partner & Supply Management • Verizon Media (Yahoo !)
January 2019 - August 2021
# Innovations for emerging format as AUDIO, CTV & DOOH by scoping and socializing with BD &
Demand to ascertain potential.
# Leading B2B initiatives, and intro Verizon Media to TW Market.
# Launch new product like Recommends module and Header Bidding to the Market and contribute
100K USD/ quarter
# Extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
Sr. Manager, Partner & Supply Management • Oath
April 2018 - January 2019
# Collaborate with the demand to suffice demand requirements, 3P + OnO for local markets.
# Maintain and pitch to all prospects strategically.
# Sign & Onboard/ Grow existing Video/ VS accounts for SSP &Video SSP in TW.
# Formulate and achieve TW/HK Native Supply growth plan via sign and onboard partners for TW and
Account/ Inventory optimization.
Manager, Partner & Supply Management • Oath
June 2017 - April 2018
# Video inventory focus and build up the Top 2 video network in TW.
# Video Syndication GTM and build up the new ecosystem.
# Focus on Mobile/ Native inventory management to partnership with the premium publishers.
# Working with demand partner and ramp up the spending of open demand on Exchange.
Assistant Manager, APAC Supply Operation & Marketplace Development • Yahoo
October 2014 - June 2017
# Manage and Drive Advertising Network strategy and initiatives for the APAC Market.
# Drive Product initiatives and innovations on Yahoo! ad serving platform.
# Troubleshooting ad product issue and provide workable solutions.
# Align local strategies with global initiatives and take part to educate cross departmental leads.
# Achieve revenue goal through managing internal and external network partner.
# Leading new initiatives on mobile and video.
# Building up TW video premium network with Brightroll ad solution.
Business Development & Technical Partner Manager • Yahoo
March 2011 - October 2014
# Build up YSM and DR syndication partner ecosystem in Yahoo! Affiliate Network.
# Launch video ad product to DR affiliate network.
# Ongoing publisher migration to Yahoo! Bing Network.
# New publisher development, both in direct and syndication partnership.
# Provide policy, strategy and quality operations to ensure the long-term health of Yahoo! Affiliate
Network.
# Technical support for ads implementation and issue resolution.
# Well control the affiliate network traffic quality to ensure good conversion rate at advertiser site.
# Publisher account management in Yahoo! system.
Project Manager • 英業達股份有限公司
March 2008 - March 2011
# Leading Projects:
(1) Mass production for 2230s/CQ20 (2008)
(2) Mass production for 6545b/6735b (2008)
(3) Development and mass production for accessory docking (2009)
(4) Development and mass production for CPQ320/321/420/421/620/621 (2009)
(5) Development and mass production for 5103 (2010)
(6) Development for 2560P (2010 ongoing)
# In charge of all packaging and label stock arrangement.
# Being the contact window of HP system and R&D teams.
# In the beginning of the project, provide development schedule, specification, ID and quote for bidding
# After award, working with HP and Inventec R&D teams to focus on system development, QA teams
about quality assurance (HW, SW and ME tests), PE team about mass production.
# Working with all sub-suppliers about new part development and management.
# BOM management for mass production and cost control.
# Supply Chain arrangement.
Education
2003 - 2005
Chung Yuan Christian University
Electrical, Electronics and Communications Engineering
1999 - 2003
Chung Yuan Christian University
Electrical, Electronics and Communications Engineering
Skills
Expertise
- Online Advertising
- AD Platform
- Data Analysis
- Product Management
- Real-time Bidding
Management
- Sales Engineering
- Business Development
- Advertising Operation
- Strategy Planning
Language
- Chinese
- English
Enthusiastic for new things even challenges.
An experienced digital advertising professional, with a keen focus on solving problems and helping people and teams. My expertise lies in programmatic advertising, and also most recently leading Programmatic Exchange strategy for Yahoo Ad Tech across our unified and supply side tech stack in TW where I've worked with and led teams through multiple integrations for publishers and DSPs, including complex migrations and consolidation scenarios.
Specialties:-
■ Business strategy and transformation
■ Revenue Operations
■ Building high performance teams with strong cultures
■ Partner management, RFI, contract negotiation and benchmarking
■ Product strategy and roadmap
■ Yield Management & Revenue Management
■ Customer segmentation, proposition development and GTM
■ Analytics, reporting and data warehouse development
Work Experience
Director, Partner & Supply Management • Yahoo
September 2021 - March 2023
# Add/ Upsell new Premium Direct Publishers with 1M USD/quarter.
# Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video, Native, DOOH. Contribute the incremental 10~% of overall revenue.
# Continue to grow and maintain the top Display, Video and DOOH networks of TW market: 400+ publishes are included.
# Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
# Launched ID solution to TW markets and signed publishers.
# Coordination on the platforms' migration and sunset processes with partners.
Director, Partner & Supply Management • Verizon Media (Yahoo !)
August 2021 - September 2021
# Add/ Upsell new Premium Direct Publishers.
# Intro ID solution to TW markets.
# Coordination on the platforms' migration and sunset processes with partners.
# Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video,
Native, DOOH.
# Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
Senior Manager, Partner & Supply Management • Verizon Media (Yahoo !)
January 2019 - August 2021
# Innovations for emerging format as AUDIO, CTV & DOOH by scoping and socializing with BD &
Demand to ascertain potential.
# Leading B2B initiatives, and intro Verizon Media to TW Market.
# Launch new product like Recommends module and Header Bidding to the Market and contribute
100K USD/ quarter
# Extend the overall role and strategic planning to APAC region, including HK, SEA and IN.
Sr. Manager, Partner & Supply Management • Oath
April 2018 - January 2019
# Collaborate with the demand to suffice demand requirements, 3P + OnO for local markets.
# Maintain and pitch to all prospects strategically.
# Sign & Onboard/ Grow existing Video/ VS accounts for SSP &Video SSP in TW.
# Formulate and achieve TW/HK Native Supply growth plan via sign and onboard partners for TW and
Account/ Inventory optimization.
Manager, Partner & Supply Management • Oath
June 2017 - April 2018
# Video inventory focus and build up the Top 2 video network in TW.
# Video Syndication GTM and build up the new ecosystem.
# Focus on Mobile/ Native inventory management to partnership with the premium publishers.
# Working with demand partner and ramp up the spending of open demand on Exchange.
Assistant Manager, APAC Supply Operation & Marketplace Development • Yahoo
October 2014 - June 2017
# Manage and Drive Advertising Network strategy and initiatives for the APAC Market.
# Drive Product initiatives and innovations on Yahoo! ad serving platform.
# Troubleshooting ad product issue and provide workable solutions.
# Align local strategies with global initiatives and take part to educate cross departmental leads.
# Achieve revenue goal through managing internal and external network partner.
# Leading new initiatives on mobile and video.
# Building up TW video premium network with Brightroll ad solution.
Business Development & Technical Partner Manager • Yahoo
March 2011 - October 2014
# Build up YSM and DR syndication partner ecosystem in Yahoo! Affiliate Network.
# Launch video ad product to DR affiliate network.
# Ongoing publisher migration to Yahoo! Bing Network.
# New publisher development, both in direct and syndication partnership.
# Provide policy, strategy and quality operations to ensure the long-term health of Yahoo! Affiliate
Network.
# Technical support for ads implementation and issue resolution.
# Well control the affiliate network traffic quality to ensure good conversion rate at advertiser site.
# Publisher account management in Yahoo! system.
Project Manager • 英業達股份有限公司
March 2008 - March 2011
# Leading Projects:
(1) Mass production for 2230s/CQ20 (2008)
(2) Mass production for 6545b/6735b (2008)
(3) Development and mass production for accessory docking (2009)
(4) Development and mass production for CPQ320/321/420/421/620/621 (2009)
(5) Development and mass production for 5103 (2010)
(6) Development for 2560P (2010 ongoing)
# In charge of all packaging and label stock arrangement.
# Being the contact window of HP system and R&D teams.
# In the beginning of the project, provide development schedule, specification, ID and quote for bidding
# After award, working with HP and Inventec R&D teams to focus on system development, QA teams
about quality assurance (HW, SW and ME tests), PE team about mass production.
# Working with all sub-suppliers about new part development and management.
# BOM management for mass production and cost control.
# Supply Chain arrangement.
Education
2003 - 2005
Chung Yuan Christian University
Electrical, Electronics and Communications Engineering
1999 - 2003
Chung Yuan Christian University
Electrical, Electronics and Communications Engineering
Skills
Expertise
- Online Advertising
- AD Platform
- Data Analysis
- Product Management
- Real-time Bidding
Management
- Sales Engineering
- Business Development
- Advertising Operation
- Strategy Planning
Language
- Chinese
- English