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Definition of Reputation Credits
于亦知
With 2-years consulting business experience, 2-years in channel management and 4-years in recruiting and training & development, I have cross-functional expertise across digital transformation, marketing, operation, and organizational design. Prior to joining KPMG as a manager in Management Consulting in Digital Transformation, I worked in Citibank Global Consumer Group, responsible for the partnership and alliances of digital payment and cards acquisition. I was also the Management Associate Program talents recognized by Citi, participated in multiple projects across various dimensions, including sales process optimization, affluent program management, and customer success strategy. In recent year, I emphasis on the talent management field including mid-senior level recruiting, team assembling for start-ups, cultural change management and related aspect of the service during my years in Adecco Group and start-ups. Now my vision is to bring these areas of expertise to help clients moving in the right direction on their transformation path.
工作經歷
Manager, Digital Transformation • KPMG Taiwan
五月 2019 - Present
Experienced project manager and business development focusing in customer-centric strategy and user experience design, utilizing knowledge in design thinking, journey mapping, organization development and training/development.
Focused industry: Financial services(banking), retail, food & beverage
● Project Management Officer: Experienced Project manager in user experience design, customer journey, and people transformation training.
● Digital Channel and Business Strategy：Advise 10+ clients for business strategy and transformation using market and product feature analysis from customer's perspective, identifying pain points and gain points for consumers throughout the customer journey, and ensuring the overall business plan is following the company's business blueprint; representative clients including AIA, Line Bank, Fubon Group, Taiwan Mobile Group, Mercedes Benz, etc.
● Organization & Culture Design：Deep focus in change management, design thinking and cultural transformation. Identify organization's opportunity in improving cultural sustainability and cross-functional team collaboration.
HR Consultant - Mid-Senior Talent Recruitment • Adecco Group – Spring Professional
六月 2017 - 四月 2019
Full function of business development and human resource consulting, with clients focusing in FSI & IT.
●Strong focus in managing clients from FSI and Software companies, penetrated and partnered up with new clients including UBER, Line, KKBOX Group, Citibank, HSBC, O-bank, Common Wealth Group, etc.
●Experienced talent acquisition consultant with sales goal achieving by 138% for sales revenue and 120% of number of cases closed in Q3 2018
●Trainer of salesforce CRM and marketing tool in Taiwan to regional team, help trained the whole office with system usage, marketing tools utilization and digital advertisement.
●Key Development Talent to Regional for the Global Mobility Program, acknowledged by APAC Managing Director, Singapore Business Development Director, Hong Kong GM and Thailand GM.
General Manager & HR Manager • Little New York Pizzeria
二月 2016 - 五月 2017
Processed overall strategic plans, human resources, operating procedures, and business expansions.
● Build the HR system, talent acquisition and training program, nurtured talents for management roles in-stores, trained for more than 30+ staffs in online and offline operation.
● Initiated franchise commenced in Dec2016 with estimated annual sales of TWD9.6mn, managed and recruited 20+ staffs for business operation.
● Diversify retail customer demographic and expand customer base through collaborating with 15 corporates, raising spending ticket size and growing monthly revenue by 125%.
Executive Assistant & HR • VMFive
七月 2015 - 十二月 2015
Representative of the Playable-Ad-Solution products to business partners and the business strategist of the organization development, also as the recruiter for recruiting management level roles.
● Showcased Playable Ad Solution in AdTech Tokyo 2015 with 5,000 participants, attracting 3 leading technical and gaming media in Japan with 100,000 viewers.
● Initiated organization reforming to adapt international expansion, simplified reporting structure from 5 to 3 layers, reduced cross-function meeting frequency by 60%.
Cards Marketing Manager / Management Associate • Citibank
九月 2013 - 六月 2015
Collaborated with divisions under consumer banking to launch multiple management strategies, including high-revenue client’s event, credit card incentive programs and CSR externally, and employment training and NPS program internally, showcased strong project management skills.
● Led a 6-member project team reporting to the CEO for Citibank Taiwan 50-year anniversary series, enhanced cross-functional communication efficiency by saving 86% communication time and achieving 95% satisfaction rate.
● Coordinated 12 members including senior managers to reallocate cost and plan budget for 20+ credit card usage categories amid estimated reduction on cost/income ratio by 15%~20%.
● Managed 6 credit card usage categories and 100+ channels, enhancing year-on-year revenue growth of 7 channels, e.g. TAOBAO +178%, Booking.com +113%, Agoda +120%.
學歷
Sep 2009 - Jan 2012
National Sun Yat-sen University
M.A. in Business Administration-Concentrate in Marketing and Strategy
Aug 2011 - Jan 2012
Universitaet Mannheim
International Exchange Program-Business Strategy and Logistic
技能
語言
- Career Anchor Certified Counselor
- Press conference / Event MC hosting
- English — 專業
- Chinese — 母語或雙語
于亦知
With 2-years consulting business experience, 2-years in channel management and 4-years in recruiting and training & development, I have cross-functional expertise across digital transformation, marketing, operation, and organizational design. Prior to joining KPMG as a manager in Management Consulting in Digital Transformation, I worked in Citibank Global Consumer Group, responsible for the partnership and alliances of digital payment and cards acquisition. I was also the Management Associate Program talents recognized by Citi, participated in multiple projects across various dimensions, including sales process optimization, affluent program management, and customer success strategy. In recent year, I emphasis on the talent management field including mid-senior level recruiting, team assembling for start-ups, cultural change management and related aspect of the service during my years in Adecco Group and start-ups. Now my vision is to bring these areas of expertise to help clients moving in the right direction on their transformation path.
工作經歷
Manager, Digital Transformation • KPMG Taiwan
五月 2019 - Present
Experienced project manager and business development focusing in customer-centric strategy and user experience design, utilizing knowledge in design thinking, journey mapping, organization development and training/development.
Focused industry: Financial services(banking), retail, food & beverage
● Project Management Officer: Experienced Project manager in user experience design, customer journey, and people transformation training.
● Digital Channel and Business Strategy：Advise 10+ clients for business strategy and transformation using market and product feature analysis from customer's perspective, identifying pain points and gain points for consumers throughout the customer journey, and ensuring the overall business plan is following the company's business blueprint; representative clients including AIA, Line Bank, Fubon Group, Taiwan Mobile Group, Mercedes Benz, etc.
● Organization & Culture Design：Deep focus in change management, design thinking and cultural transformation. Identify organization's opportunity in improving cultural sustainability and cross-functional team collaboration.
HR Consultant - Mid-Senior Talent Recruitment • Adecco Group – Spring Professional
六月 2017 - 四月 2019
Full function of business development and human resource consulting, with clients focusing in FSI & IT.
●Strong focus in managing clients from FSI and Software companies, penetrated and partnered up with new clients including UBER, Line, KKBOX Group, Citibank, HSBC, O-bank, Common Wealth Group, etc.
●Experienced talent acquisition consultant with sales goal achieving by 138% for sales revenue and 120% of number of cases closed in Q3 2018
●Trainer of salesforce CRM and marketing tool in Taiwan to regional team, help trained the whole office with system usage, marketing tools utilization and digital advertisement.
●Key Development Talent to Regional for the Global Mobility Program, acknowledged by APAC Managing Director, Singapore Business Development Director, Hong Kong GM and Thailand GM.
General Manager & HR Manager • Little New York Pizzeria
二月 2016 - 五月 2017
Processed overall strategic plans, human resources, operating procedures, and business expansions.
● Build the HR system, talent acquisition and training program, nurtured talents for management roles in-stores, trained for more than 30+ staffs in online and offline operation.
● Initiated franchise commenced in Dec2016 with estimated annual sales of TWD9.6mn, managed and recruited 20+ staffs for business operation.
● Diversify retail customer demographic and expand customer base through collaborating with 15 corporates, raising spending ticket size and growing monthly revenue by 125%.
Executive Assistant & HR • VMFive
七月 2015 - 十二月 2015
Representative of the Playable-Ad-Solution products to business partners and the business strategist of the organization development, also as the recruiter for recruiting management level roles.
● Showcased Playable Ad Solution in AdTech Tokyo 2015 with 5,000 participants, attracting 3 leading technical and gaming media in Japan with 100,000 viewers.
● Initiated organization reforming to adapt international expansion, simplified reporting structure from 5 to 3 layers, reduced cross-function meeting frequency by 60%.
Cards Marketing Manager / Management Associate • Citibank
九月 2013 - 六月 2015
Collaborated with divisions under consumer banking to launch multiple management strategies, including high-revenue client’s event, credit card incentive programs and CSR externally, and employment training and NPS program internally, showcased strong project management skills.
● Led a 6-member project team reporting to the CEO for Citibank Taiwan 50-year anniversary series, enhanced cross-functional communication efficiency by saving 86% communication time and achieving 95% satisfaction rate.
● Coordinated 12 members including senior managers to reallocate cost and plan budget for 20+ credit card usage categories amid estimated reduction on cost/income ratio by 15%~20%.
● Managed 6 credit card usage categories and 100+ channels, enhancing year-on-year revenue growth of 7 channels, e.g. TAOBAO +178%, Booking.com +113%, Agoda +120%.
學歷
Sep 2009 - Jan 2012
National Sun Yat-sen University
M.A. in Business Administration-Concentrate in Marketing and Strategy
Aug 2011 - Jan 2012
Universitaet Mannheim
International Exchange Program-Business Strategy and Logistic
技能
語言
- Career Anchor Certified Counselor
- Press conference / Event MC hosting
- English — 專業
- Chinese — 母語或雙語