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Definition of Reputation Credits
margot mari
Senior CRM project manager - Wunderman Thompson
Paris, France
Currently working as a senior CRM project manager at BETC Fullsix, i am in charge of the deployment of CRM and loyalty program for different brands such as Thierry Mugler, Van Cleef & Arpels or Accor Hotels.
Aiming at increasing recruitment, loyalty and engagement towards the brands, I am developing a complete contact strategy and program definition for my clients.
My mission as a CRM project manager is to build an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares.
Work Experience
Senior CRM project manager • Wunderman Thompson France
April 2023 - Present
- Responsible for the CRM strategy and the proper functioning of the loyalty program
Contribution to building the CRM calendar in line with the marketing plan.
- Participating in the deployment of CRM projects across France in collaboration with the marketing teams
- Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing.
- Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities
- Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise.
- Development of a PRM campaign
Senior CRM project manager • BETC FULLSIX
May 2021 - May 2023
CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP
- Development and deployment of new loyalty programs
- Strategic recommendation on omni channel customer experience
- CRM lifecycle definition
- Definition of the programs identity, features and value proposition
- Development of the CRM strategy
- Building relational promises according to different strategic pillars
- Recommendation for the launch of new loyalty programs
- Management of the teams working on each projects (data management, creation, exe studio..)
- Development of playbooks for deployment in markets
- Support of markets for the deployment and implementation of the CRM plan and assets
- Definition and deployment of T&Ls
- Definiton of KPIs and measurement framework of T&Ls
CRM project manager • Publicis Groupe
February 2019 - May 2021
Leading CRM campaigns for Nissan Europe budget:
Planning and coordinating teams around a CRM campaign from the brief to the delivery.
Establishing customer journeys, contacting and targeting plan.
Management of 360 Roadshows working hand in hand with other agencies (digital, content, production).
Creative briefs and targeting briefs.
Master production and delivery of assets.
Localisation of the campaigns among the RBUs (Europe) translations, costing, targeting and broadcasts.
Development of KPIs reports and A/B testing to continuously improve the contact system.
Development of Aftersales programs and Enewsletters.
Junior Project Manager • SERVICEPLAN France
September 2018 - January 2019
- Dedicated budget for Auchan Retail
- Realization of publishing campaigns
- Coordination and follow-up of projects
-Identification of client needs, assistance in the development of creative briefs and production book
- Interface between client on the follow-up and control of the production
- Production planning
- Commercial and budgetary follow-up of campaigns
Updating the communication history of the brands
Drafting of competitive freelances
Retail project Manager • Christian Louboutin
February 2018 - September 2018
- Development and Management of Retail tools used in Boutiques (MPOS)
- Technical support for RBUs
- Editing and Providing Boutiques with Reporting from Y2 CEGID (developped with a Cegid Consultant)
- KPI's development and improvement for the daily and weekly reports
- Writing reports on the projects and procedures
- Involvement in a CRM & Clienteling project
- Development of an internal newsletter for the store managers ( Editing Content and working with the visual identity on the design)
- Communication between the Head Office and the Stores to ensure aligned policies
Marketing Intern • Airbus Helicopters, Inc.
April 2016 - August 2016
Management of the CRM, organization and animations of workshops around the ERP.
Modeling and Statistics for the Strategy Pole
Analysis and age calculation of military fleets on 22,000 units
Conducting internal surveys to determine the needs for data
Cleaning and arranging the internal data base
Finding solutions to make the data accesible and usable by everyone in the service
Education
University of Paris I: Panthéon-Sorbonne
Commerce international
2017 - 2018
Aix-Marseille University
Économie
2015 - 2018
Aalto University
Économie
2016 - 2016
Skills
- Marketing
- Digital Marketing
- Project Management
- Excel
- PowerPoint
- Communication
- excel
- Word
- Microsoft Office
- CRM
- Google Drive
- CRM Databases
Languages
- English - billingual
margot mari
Senior CRM project manager - Wunderman Thompson
Paris, France
Currently working as a senior CRM project manager at BETC Fullsix, i am in charge of the deployment of CRM and loyalty program for different brands such as Thierry Mugler, Van Cleef & Arpels or Accor Hotels.
Aiming at increasing recruitment, loyalty and engagement towards the brands, I am developing a complete contact strategy and program definition for my clients.
My mission as a CRM project manager is to build an omnichannel customer journey and provide an enhanced customer experience through targeted Marketing and CRM softwares.
Work Experience
Senior CRM project manager • Wunderman Thompson France
April 2023 - Present
- Responsible for the CRM strategy and the proper functioning of the loyalty program
Contribution to building the CRM calendar in line with the marketing plan.
- Participating in the deployment of CRM projects across France in collaboration with the marketing teams
- Running different campaigns, from concept to execution across all channels (email, push notifications, in-app messages, etc.), including: building customer journeys, challenging marketing proposals, working on CRM editorial, integrating the campaign into our CRM tool, and carrying out campaign targeting and routing.
- Working closely with the central teams on larger projects such as optimization, technical CRM development, or the roll-out of new functionalities
- Analyzing the performance of actions carried out, with a constant A/B testing approach to build learnings and channel expertise.
- Development of a PRM campaign
Senior CRM project manager • BETC FULLSIX
May 2021 - May 2023
CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP
- Development and deployment of new loyalty programs
- Strategic recommendation on omni channel customer experience
- CRM lifecycle definition
- Definition of the programs identity, features and value proposition
- Development of the CRM strategy
- Building relational promises according to different strategic pillars
- Recommendation for the launch of new loyalty programs
- Management of the teams working on each projects (data management, creation, exe studio..)
- Development of playbooks for deployment in markets
- Support of markets for the deployment and implementation of the CRM plan and assets
- Definition and deployment of T&Ls
- Definiton of KPIs and measurement framework of T&Ls
CRM project manager • Publicis Groupe
February 2019 - May 2021
Leading CRM campaigns for Nissan Europe budget:
Planning and coordinating teams around a CRM campaign from the brief to the delivery.
Establishing customer journeys, contacting and targeting plan.
Management of 360 Roadshows working hand in hand with other agencies (digital, content, production).
Creative briefs and targeting briefs.
Master production and delivery of assets.
Localisation of the campaigns among the RBUs (Europe) translations, costing, targeting and broadcasts.
Development of KPIs reports and A/B testing to continuously improve the contact system.
Development of Aftersales programs and Enewsletters.
Junior Project Manager • SERVICEPLAN France
September 2018 - January 2019
- Dedicated budget for Auchan Retail
- Realization of publishing campaigns
- Coordination and follow-up of projects
-Identification of client needs, assistance in the development of creative briefs and production book
- Interface between client on the follow-up and control of the production
- Production planning
- Commercial and budgetary follow-up of campaigns
Updating the communication history of the brands
Drafting of competitive freelances
Retail project Manager • Christian Louboutin
February 2018 - September 2018
- Development and Management of Retail tools used in Boutiques (MPOS)
- Technical support for RBUs
- Editing and Providing Boutiques with Reporting from Y2 CEGID (developped with a Cegid Consultant)
- KPI's development and improvement for the daily and weekly reports
- Writing reports on the projects and procedures
- Involvement in a CRM & Clienteling project
- Development of an internal newsletter for the store managers ( Editing Content and working with the visual identity on the design)
- Communication between the Head Office and the Stores to ensure aligned policies
Marketing Intern • Airbus Helicopters, Inc.
April 2016 - August 2016
Management of the CRM, organization and animations of workshops around the ERP.
Modeling and Statistics for the Strategy Pole
Analysis and age calculation of military fleets on 22,000 units
Conducting internal surveys to determine the needs for data
Cleaning and arranging the internal data base
Finding solutions to make the data accesible and usable by everyone in the service
Education
University of Paris I: Panthéon-Sorbonne
Commerce international
2017 - 2018
Aix-Marseille University
Économie
2015 - 2018
Aalto University
Économie
2016 - 2016
Skills
- Marketing
- Digital Marketing
- Project Management
- Excel
- PowerPoint
- Communication
- excel
- Word
- Microsoft Office
- CRM
- Google Drive
- CRM Databases
Languages
- English - billingual