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Maurizio Martinoli
Computer engineer obsessed with innovation and digital economy. Passionate about new technologies that help people live better lives. Loves endurance sports such as marathons and triathlon.
As a digital transformation expert with over 15 years of experience in the network and telco engineering industry, and lastly in the healthcare space, I bring a unique blend of technical expertise and strategic thinking to the table. I have a passion for helping organizations streamline their processes and adapt to the changing needs of the digital age.
I am skilled in identifying areas where technology can be leveraged to drive efficiency and effectiveness, and have a strong understanding of how to effectively implement and integrate new systems. I am also a strong communicator and problem-solver, with the ability to work effectively in team environments.
I am always looking for new challenges and opportunities to learn and grow, and am excited to work in a dynamic team where I can use my skills and experience to drive digital transformation and make a positive impact. Whether it's through the development of new software applications or the implementation of cutting-edge technologies, I am committed to helping organizations thrive in the digital age.
Main projects and results
- Launched successful web start-ups in two different sectors: Web and Mobile industry
- Complete redesign of the ecommerce customer experience on Linkem’s website. Achieved + 100% of web sales
- CVM strategy manager: +60% customer engagement
- Developed new internet communication strategies which brought a massive user engagement on social networks
- Defined, launched and implemented the first commercial nationwide 4G Wi-Max broadband network in Italy
- Defined the requirements and launched a brand new BSS/OSS system for Linkem
- Developed the anti-digital divide project, bringing broadband wireless connection in digital divide areas
- Delivered & Implemented 600+ turnkey Wi-Fi hot-spots in Italy
Training and certifications
- Project management
- PMP
- Social media management
- Alvarion BreezeACCESS VL/BreezeNET technology
- WiMAX network planning
- Agile ambassador for Poste Italiane
- FPX certified
Skills
- Strong experience with digital assets, ecommerce, web analytics and digital marketing
- Project management experience within large corporations
- Deep knowledge in CRM, CVM and Customer Journey
- Proactive attitude, capable of working with different departments
- Leadership and people management expertise
- Agile ambassador
Experience
Johnson & Johnson Medical spa, April 2019 - current
An American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company. The corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries. Johnson & Johnson has worldwide sales of over $70 billions.
Head of Technology - IT director
Responsible
for defining technology strategy across Italy.
Serving as a critical point of contact for the Area Vice Presidents and General
Manager in Italy and the board.
Responsible for developing IT and innovation. Leading the transformational change management process as a competitive advantage and enabler for the business,
identifying how technology can help to accelerate business growth.
Passionate change agent with good understanding about the
challenges and opportunities of doing business in EMEA.
- Collaborating with business partners in the region to define technology strategy that maximizes business value and minimizes time to market with a focus on Italy
- Defining priorities for business and associated technology investments leveraging product line organization, effectively managing investments to deliver value
- Leading transformational change management programmes in line with business goals
- Evangelizing emerging digital and business trends, promoting and supporting innovation and business digital transformation
- Establishing a liason between internal and external stakeholders to ensure the success of the projects
- Working cross-functional and cross-sector for managing strategic work, identifying business and customers’ unmet and unarticulated needs by translating technology into business impact
- Responsible of the training to business stakeholders and salesforce on new introduced technologies and solutions
- Accountable for delivery and operational IT expense
- Understanding core internal IT products and new technologies and approaches to drive business value
- Acting as a role model in business technology showing a winning team spirit, fostering diversity and inclusion, recognizing and rewarding both individuals and collective team successes
- EMEA DE&I leader, delivering diversity, equality and inclusion projects
Audibel srl, March 2018 - March 2019
Poste Italiane spa, July 2016 - February 2018
Strategic Marketing - Innovation and Digital Transformation manager
Defined methodologies and tools to analyze emerging technologies trends, customer needs, customer behaviors and to deploy digital transformation plans. Set priorities for business technology investments, aligning stakeholders around common KPI's. Also responsible to find new products/services from innovative startups that could leverage Poste Italiane's product line (particularly focused on blockchain and AI). Some of the projects I worked on were presented directly to board members (eg. a direct remittance service from Italy to Romania through the use of blockchain). Chose as agile ambassador and digital evangelist within the company, trying to build a critical mass towards new and smarter ways of working.
Linkem spa, June 2010 - June 2016
Head of Digital
Responsible of the entire web presence of the company and new customer acquisition through digital channels: web site, ecommerce, digital advertising, aggregators and social media.
- Redesigned ecommerce customer experience on Linkem’s website. Achieved + 100% of web sales
- Digital marketing plan definition and roll out (Google Ads, Facebook Ads, retargeting, affiliation, video seeding) Developed from the scratch new communication channels for the company in order to reach a larger number of potential customers as well as to build a positive attitude towards the company’s services being sold. Achieved +60% of social engagement through focused activities on social channels
- Planned and developed social media strategy on Facebook and Twitter (direct contact with supplier)
- Developed social CRM channel to support customers through social networks
- Signed and closed strategic partnerships with online resellers to achieve a higher number of web sales through affiliate marketing
- Developed specific expertise in social networks, social media management, CMS and viral campaigns
Linkem spa, September 2002 - May 2010
Technical Business Development / IT Manager
In charge of finding new business opportunities for Linkem’s products. Particularly focused on commercial solutions that could be built on top of the wireless connectivity. For some of the proposed services I reported directly to board members with quantitative data regarding potential market share, technical effectiveness, and possible company performance growth. Managed about 20 people spread between Rome and Bari.
Main projects included:
- VoIP: Project responsible. Suppliers scouting, implementation and commercialization of VoIP service over WiMAX
- CRM: Project coordinator. Coordination of a dedicated team whose main objective was to deploy and rollout a brand new CRM software for the company. Direct contracts with suppliers, internal customers (backoffice and marketing) and rollout coordination (babysitting)
- Designed and developed the WiMAX distribution architecture to the final customers
- Coordinated and directed the deployment of the access platform based on AAA using advanced methods such as One Time Password and SIM authentication
- Performed competitor analysis, in progress analysis and final reporting for vendors tenders
- Developed a custom tailored ecommerce infrastructure (PHP + MySQL) which allowed the company to sell products online through major payment gateways Scouted potential Partners and solutions to develop the business
Mp3italia srl, 1999 - 2001
Founder
Mp3italia has been the very first italian web site about the world of MP3's, featuring articles, and providing the first web based MP3 search engine
Other experiences
- E-netshop srl: Co-Founder of a platform whose target was to create a mall where shop owners would be able to show off and sell their products using our website.
- Anapia Lazio: Computer teacher for disabled people. Held about 800 hours of computer science class.
- Freelancer: developed several web projects for SME based on the most sophisticated technologies ready at the moment (mainly PHP, MySQL and Java).
- Strong knowledge of Social Media & SEO. Has a passion for all marketing channels (traditional, new media, guerilla and word of mouth). Knowledge and understanding of social media (beyond just Facebook and Twitter).
- Technical knowledge: SEO/SERP, Photoshop, Google Analytics, Online ads, Affiliation Program, SEOM-Mobile, WEB 2.0, ICT, Facebook and Twitter.
Education
Università Roma Tre | Rome | 2003
Computer engineer master degree. Thesis: Advanced authentication methods for wireless networks
Johnston Senior High School | RI, USA | 1996
High School Diploma - Roll of honor (Top 5%)
Other information
Languages: Italian mother tongue. Excellent knowledge of English (lived in US in 1995-1996). School knowledge of French and Spanish.
IT: deep knowledge of networking protocols, wireless protocols as well as VoIP. Programming languages such as Java, C++, PHP. Passionate about web startups and disruptive ideas based on the internet.
Social experiences: I have been a scout master for over 6 years at AGESCI and FSE. I volunteered c/o center of temporary stay for immigrants (CPT) in Lecce as well as in S. Alessio blind hospital. Served as a volunteer in Nairobi (Kenya) slums.
Other interests: triathlete, marathoner, advanced scuba diver and endurance sports lover. I’m a vespa owner and amateur photographer. I love to travel to unconventional places on my own, understanding and socializing with the local people.
Maurizio Martinoli
Computer engineer obsessed with innovation and digital economy. Passionate about new technologies that help people live better lives. Loves endurance sports such as marathons and triathlon.
As a digital transformation expert with over 15 years of experience in the network and telco engineering industry, and lastly in the healthcare space, I bring a unique blend of technical expertise and strategic thinking to the table. I have a passion for helping organizations streamline their processes and adapt to the changing needs of the digital age.
I am skilled in identifying areas where technology can be leveraged to drive efficiency and effectiveness, and have a strong understanding of how to effectively implement and integrate new systems. I am also a strong communicator and problem-solver, with the ability to work effectively in team environments.
I am always looking for new challenges and opportunities to learn and grow, and am excited to work in a dynamic team where I can use my skills and experience to drive digital transformation and make a positive impact. Whether it's through the development of new software applications or the implementation of cutting-edge technologies, I am committed to helping organizations thrive in the digital age.
Main projects and results
- Launched successful web start-ups in two different sectors: Web and Mobile industry
- Complete redesign of the ecommerce customer experience on Linkem’s website. Achieved + 100% of web sales
- CVM strategy manager: +60% customer engagement
- Developed new internet communication strategies which brought a massive user engagement on social networks
- Defined, launched and implemented the first commercial nationwide 4G Wi-Max broadband network in Italy
- Defined the requirements and launched a brand new BSS/OSS system for Linkem
- Developed the anti-digital divide project, bringing broadband wireless connection in digital divide areas
- Delivered & Implemented 600+ turnkey Wi-Fi hot-spots in Italy
Training and certifications
- Project management
- PMP
- Social media management
- Alvarion BreezeACCESS VL/BreezeNET technology
- WiMAX network planning
- Agile ambassador for Poste Italiane
- FPX certified
Skills
- Strong experience with digital assets, ecommerce, web analytics and digital marketing
- Project management experience within large corporations
- Deep knowledge in CRM, CVM and Customer Journey
- Proactive attitude, capable of working with different departments
- Leadership and people management expertise
- Agile ambassador
Experience
Johnson & Johnson Medical spa, April 2019 - current
An American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company. The corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries. Johnson & Johnson has worldwide sales of over $70 billions.
Head of Technology - IT director
Responsible
for defining technology strategy across Italy.
Serving as a critical point of contact for the Area Vice Presidents and General
Manager in Italy and the board.
Responsible for developing IT and innovation. Leading the transformational change management process as a competitive advantage and enabler for the business,
identifying how technology can help to accelerate business growth.
Passionate change agent with good understanding about the
challenges and opportunities of doing business in EMEA.
- Collaborating with business partners in the region to define technology strategy that maximizes business value and minimizes time to market with a focus on Italy
- Defining priorities for business and associated technology investments leveraging product line organization, effectively managing investments to deliver value
- Leading transformational change management programmes in line with business goals
- Evangelizing emerging digital and business trends, promoting and supporting innovation and business digital transformation
- Establishing a liason between internal and external stakeholders to ensure the success of the projects
- Working cross-functional and cross-sector for managing strategic work, identifying business and customers’ unmet and unarticulated needs by translating technology into business impact
- Responsible of the training to business stakeholders and salesforce on new introduced technologies and solutions
- Accountable for delivery and operational IT expense
- Understanding core internal IT products and new technologies and approaches to drive business value
- Acting as a role model in business technology showing a winning team spirit, fostering diversity and inclusion, recognizing and rewarding both individuals and collective team successes
- EMEA DE&I leader, delivering diversity, equality and inclusion projects
Audibel srl, March 2018 - March 2019
Poste Italiane spa, July 2016 - February 2018
Strategic Marketing - Innovation and Digital Transformation manager
Defined methodologies and tools to analyze emerging technologies trends, customer needs, customer behaviors and to deploy digital transformation plans. Set priorities for business technology investments, aligning stakeholders around common KPI's. Also responsible to find new products/services from innovative startups that could leverage Poste Italiane's product line (particularly focused on blockchain and AI). Some of the projects I worked on were presented directly to board members (eg. a direct remittance service from Italy to Romania through the use of blockchain). Chose as agile ambassador and digital evangelist within the company, trying to build a critical mass towards new and smarter ways of working.
Linkem spa, June 2010 - June 2016
Head of Digital
Responsible of the entire web presence of the company and new customer acquisition through digital channels: web site, ecommerce, digital advertising, aggregators and social media.
- Redesigned ecommerce customer experience on Linkem’s website. Achieved + 100% of web sales
- Digital marketing plan definition and roll out (Google Ads, Facebook Ads, retargeting, affiliation, video seeding) Developed from the scratch new communication channels for the company in order to reach a larger number of potential customers as well as to build a positive attitude towards the company’s services being sold. Achieved +60% of social engagement through focused activities on social channels
- Planned and developed social media strategy on Facebook and Twitter (direct contact with supplier)
- Developed social CRM channel to support customers through social networks
- Signed and closed strategic partnerships with online resellers to achieve a higher number of web sales through affiliate marketing
- Developed specific expertise in social networks, social media management, CMS and viral campaigns
Linkem spa, September 2002 - May 2010
Technical Business Development / IT Manager
In charge of finding new business opportunities for Linkem’s products. Particularly focused on commercial solutions that could be built on top of the wireless connectivity. For some of the proposed services I reported directly to board members with quantitative data regarding potential market share, technical effectiveness, and possible company performance growth. Managed about 20 people spread between Rome and Bari.
Main projects included:
- VoIP: Project responsible. Suppliers scouting, implementation and commercialization of VoIP service over WiMAX
- CRM: Project coordinator. Coordination of a dedicated team whose main objective was to deploy and rollout a brand new CRM software for the company. Direct contracts with suppliers, internal customers (backoffice and marketing) and rollout coordination (babysitting)
- Designed and developed the WiMAX distribution architecture to the final customers
- Coordinated and directed the deployment of the access platform based on AAA using advanced methods such as One Time Password and SIM authentication
- Performed competitor analysis, in progress analysis and final reporting for vendors tenders
- Developed a custom tailored ecommerce infrastructure (PHP + MySQL) which allowed the company to sell products online through major payment gateways Scouted potential Partners and solutions to develop the business
Mp3italia srl, 1999 - 2001
Founder
Mp3italia has been the very first italian web site about the world of MP3's, featuring articles, and providing the first web based MP3 search engine
Other experiences
- E-netshop srl: Co-Founder of a platform whose target was to create a mall where shop owners would be able to show off and sell their products using our website.
- Anapia Lazio: Computer teacher for disabled people. Held about 800 hours of computer science class.
- Freelancer: developed several web projects for SME based on the most sophisticated technologies ready at the moment (mainly PHP, MySQL and Java).
- Strong knowledge of Social Media & SEO. Has a passion for all marketing channels (traditional, new media, guerilla and word of mouth). Knowledge and understanding of social media (beyond just Facebook and Twitter).
- Technical knowledge: SEO/SERP, Photoshop, Google Analytics, Online ads, Affiliation Program, SEOM-Mobile, WEB 2.0, ICT, Facebook and Twitter.
Education
Università Roma Tre | Rome | 2003
Computer engineer master degree. Thesis: Advanced authentication methods for wireless networks
Johnston Senior High School | RI, USA | 1996
High School Diploma - Roll of honor (Top 5%)
Other information
Languages: Italian mother tongue. Excellent knowledge of English (lived in US in 1995-1996). School knowledge of French and Spanish.
IT: deep knowledge of networking protocols, wireless protocols as well as VoIP. Programming languages such as Java, C++, PHP. Passionate about web startups and disruptive ideas based on the internet.
Social experiences: I have been a scout master for over 6 years at AGESCI and FSE. I volunteered c/o center of temporary stay for immigrants (CPT) in Lecce as well as in S. Alessio blind hospital. Served as a volunteer in Nairobi (Kenya) slums.
Other interests: triathlete, marathoner, advanced scuba diver and endurance sports lover. I’m a vespa owner and amateur photographer. I love to travel to unconventional places on my own, understanding and socializing with the local people.