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Definition of Reputation Credits
Hoang Le Minh
Ho Chi Minh City, Vietnam | 0773774484 | [email protected]
Working Experience
KOL and Partnership Specialist – Social Content Marketing • OPPO
tháng 9 2023 - tháng 3 2024
KOL Management:
- KOL relationship management: KOL content relative to brand, crisis handling included
quality crisis handling
- KOL content planning and management: product awareness
- KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
- Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)
Skills:
- Design and plan strategy for KOLs with social theme for campaign.
- Manage agency to create KOLs’ contents on brief on timeline.
- Follow up KOLs’ KPI in the campaign.
- Have a good insight with trendy contents on social.
- Have good releationship with Celeb/Mega KOLs.
- Support social team to book KOLs for social always on.
- Have good relationship with production house, publishers, sponsorships, TV...for
partnerships.
Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category) • Lazada
tháng 8 2022 - tháng 8 2023
- Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
- Suggest exclusive deals for KOLs to join campaigns.
- Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
- Collaborate with Branding Team to manage and execute all plans for branding projects.
- Have the data-set and overview-set with data
Others:
- Having slight relationship with KOLs for dealing the good price
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs - Reporting
KOLs and Social Development Specialist • POPS Worldwide
tháng 10 2016 - tháng 8 2022
Artist and Partners Development (2 years):
- Contrinbuting artists’ contents on YouTube/Spotify/Apple Music
KOLs and Social Development Specialist (4 years):
- Providing KOL/Community Page List for Brands
- Having slight relationship with KOLs/Artists/Vendors for dealing
the good price
- Managing P&L/CE/Margin
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs
- Reporting
KOL and Partnership Specialist – Social Content Marketing • OPPO
tháng 9 2023 - tháng 3 2024 | Taipei, Taiwan
- KOL Management:
- KOL relationship management: KOL content relative to brand, crisis handling included
quality crisis handling
- KOL content planning and management: product awareness
- KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
- Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)
Skills:
- Design and plan strategy for KOLs with social theme for campaign.
- Manage agency to create KOLs’ contents on brief on timeline.
- Follow up KOLs’ KPI in the campaign.
- Have a good insight with trendy contents on social.
- Have good releationship with Celeb/Mega KOLs.
- Support social team to book KOLs for social always on.
- Have good relationship with production house, publishers, sponsorships, TV...for
partnerships.
Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category) • Lazada
tháng 8 2022 - tháng 8 2023 | Taipei, Taiwan
- - Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
- Suggest exclusive deals for KOLs to join campaigns.
- Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
- Collaborate with Branding Team to manage and execute all plans for branding projects.
- Have the data-set and overview-set with data
Others:
- Having slight relationship with KOLs for dealing the good price
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs - Reporting
KOLs and Social Development Specialist • POPS Worldwide
tháng 10 2016 - tháng 8 2022 | Taipei, Taiwan
- Artist and Partners Development (2 years):
- Contrinbuting artists’ contents on YouTube/Spotify/Apple Music
KOLs and Social Development Specialist (4 years):
- Providing KOL/Community Page List for Brands
- Having slight relationship with KOLs/Artists/Vendors for dealing
the good price
- Managing P&L/CE/Margin
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs
- Reporting
Education
University of Education
Chinese • 2011 - 2015
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Skill
- KOL Management
- Communication
- MarCom
- Content Marketing
- KOL Relationship
Language
- English — Nâng cao
- Chinese — Nâng cao
Hoang Le Minh
Ho Chi Minh City, Vietnam | 0773774484 | [email protected]
Working Experience
KOL and Partnership Specialist – Social Content Marketing • OPPO
tháng 9 2023 - tháng 3 2024
KOL Management:
- KOL relationship management: KOL content relative to brand, crisis handling included
quality crisis handling
- KOL content planning and management: product awareness
- KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
- Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)
Skills:
- Design and plan strategy for KOLs with social theme for campaign.
- Manage agency to create KOLs’ contents on brief on timeline.
- Follow up KOLs’ KPI in the campaign.
- Have a good insight with trendy contents on social.
- Have good releationship with Celeb/Mega KOLs.
- Support social team to book KOLs for social always on.
- Have good relationship with production house, publishers, sponsorships, TV...for
partnerships.
Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category) • Lazada
tháng 8 2022 - tháng 8 2023
- Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
- Suggest exclusive deals for KOLs to join campaigns.
- Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
- Collaborate with Branding Team to manage and execute all plans for branding projects.
- Have the data-set and overview-set with data
Others:
- Having slight relationship with KOLs for dealing the good price
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs - Reporting
KOLs and Social Development Specialist • POPS Worldwide
tháng 10 2016 - tháng 8 2022
Artist and Partners Development (2 years):
- Contrinbuting artists’ contents on YouTube/Spotify/Apple Music
KOLs and Social Development Specialist (4 years):
- Providing KOL/Community Page List for Brands
- Having slight relationship with KOLs/Artists/Vendors for dealing
the good price
- Managing P&L/CE/Margin
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs
- Reporting
KOL and Partnership Specialist – Social Content Marketing • OPPO
tháng 9 2023 - tháng 3 2024 | Taipei, Taiwan
- KOL Management:
- KOL relationship management: KOL content relative to brand, crisis handling included
quality crisis handling
- KOL content planning and management: product awareness
- KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
- Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)
Skills:
- Design and plan strategy for KOLs with social theme for campaign.
- Manage agency to create KOLs’ contents on brief on timeline.
- Follow up KOLs’ KPI in the campaign.
- Have a good insight with trendy contents on social.
- Have good releationship with Celeb/Mega KOLs.
- Support social team to book KOLs for social always on.
- Have good relationship with production house, publishers, sponsorships, TV...for
partnerships.
Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category) • Lazada
tháng 8 2022 - tháng 8 2023 | Taipei, Taiwan
- - Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
- Suggest exclusive deals for KOLs to join campaigns.
- Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
- Collaborate with Branding Team to manage and execute all plans for branding projects.
- Have the data-set and overview-set with data
Others:
- Having slight relationship with KOLs for dealing the good price
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs - Reporting
KOLs and Social Development Specialist • POPS Worldwide
tháng 10 2016 - tháng 8 2022 | Taipei, Taiwan
- Artist and Partners Development (2 years):
- Contrinbuting artists’ contents on YouTube/Spotify/Apple Music
KOLs and Social Development Specialist (4 years):
- Providing KOL/Community Page List for Brands
- Having slight relationship with KOLs/Artists/Vendors for dealing
the good price
- Managing P&L/CE/Margin
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs
- Reporting
Education
University of Education
Chinese • 2011 - 2015
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Skill
- KOL Management
- Communication
- MarCom
- Content Marketing
- KOL Relationship
Language
- English — Nâng cao
- Chinese — Nâng cao