KOL and Partnership Specialist – Social Content Marketing  •  OPPO

tháng 9 2023 - tháng 3 2024

KOL Management:
- KOL relationship management: KOL content relative to brand, crisis handling included
quality crisis handling
- KOL content planning and management: product awareness
- KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
- Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)

Skills:
- Design and plan strategy for KOLs with social theme for campaign.
- Manage agency to create KOLs’ contents on brief on timeline.
- Follow up KOLs’ KPI in the campaign.
- Have a good insight with trendy contents on social.
- Have good releationship with Celeb/Mega KOLs.
- Support social team to book KOLs for social always on.
- Have good relationship with production house, publishers, sponsorships, TV...for
partnerships.

Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category)  •  Lazada

tháng 8 2022 - tháng 8 2023

- Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
- Suggest exclusive deals for KOLs to join campaigns.
- Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
- Collaborate with Branding Team to manage and execute all plans for branding projects.
- Have the data-set and overview-set with data

Others:
- Having slight relationship with KOLs for dealing the good price
- Suggesting suitable contents for KOLs
- Following up timelime/KPIs - Reporting

KOL and Partnership Specialist – Social Content Marketing  •  OPPO

tháng 9 2023 - tháng 3 2024  |  Taipei, Taiwan

• KOL Management:
  - KOL relationship management: KOL content relative to brand, crisis handling included
  quality crisis handling
  - KOL content planning and management: product awareness
  - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list
  - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship)
  
  Skills:
  - Design and plan strategy for KOLs with social theme for campaign.
  - Manage agency to create KOLs’ contents on brief on timeline.
  - Follow up KOLs’ KPI in the campaign.
  - Have a good insight with trendy contents on social.
  - Have good releationship with Celeb/Mega KOLs.
  - Support social team to book KOLs for social always on.
  - Have good relationship with production house, publishers, sponsorships, TV...for
  partnerships.

Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category)  •  Lazada

tháng 8 2022 - tháng 8 2023  |  Taipei, Taiwan

• - Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform.
  - Suggest exclusive deals for KOLs to join campaigns.
  - Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders).
  - Collaborate with Branding Team to manage and execute all plans for branding projects.
  - Have the data-set and overview-set with data
  
  Others:
  - Having slight relationship with KOLs for dealing the good price
  - Suggesting suitable contents for KOLs
  - Following up timelime/KPIs - Reporting