CakeResume Talent Search

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4-6 years
6-10 years
10-15 years
More than 15 years
Avatar of Kim Eastin.
Avatar of Kim Eastin.
Past
Copywriter and Editor @Allina Health
2022 ~ 2022
Marketing Intern, Marketing Assistant, Social Media Intern, Social Media Assistant, Events Intern, PR Intern, Copywriter
Within three months
keyword research, meta tags, and relevant content Cross-functional teams and Agile methodology JanuaryApril 2023 Copywriter, Editor, and Social Media Manager Freelance/Contract Copywriting, content writing, editing, and SEO Social media marketing, social media strategy, and analytics Content design, website management Industries: healthcare, education, government, and technology SeptemberFebruary 2018 Content Writer and Social Media Adobe Copywriting, Social Media Content Marketing, Asset Management Content marketing, copywriting, research, UX writing, blogging, images, and design. EducationCoursera Fundamentals in Digital MarketingSt. Cloud State University Psychology and Human Relations Skills Content Writing Content Strategy Content Design Copywriting SEO Social Media Marketing Microsoft
Content Writing
Copywriting and Editing
Content Strategy
Unemployed
Ready to interview
Full-time / Interested in working remotely
10-15 years
Coursera
Fundamentals in Digital Marketing
Avatar of 溫秋鈞 Chiuchun Wen.
Avatar of 溫秋鈞 Chiuchun Wen.
Past
文案/設計/廣告 自由工作者 @自由職業
2022 ~ Present
社群經營、行銷企劃、內容編輯、文字編輯、文字撰寫、廣告文案、出版編輯
Within two months
溫秋鈞 文案/設計 廣告Freelancer Taiwan 文案、設計、廣告投放三棲,擁有代理商與品牌端的經驗,現為全職自由工作者。如果你也喜歡出其不意及打動人心的創意,歡迎與我聯繫 :) 提升品牌 Facebook 粉絲成長率,同期增加一倍。 品牌 Facebook 內容瀏覽次數,同期成長 70%。 品牌 Instagram
Copywriting and content writing
Design Graphics
Social Media Marketing
Unemployed
Ready to interview
Full-time / Remote Only
4-6 years
中原大學 Chung Yuan Christian University
商業設計學系
Avatar of the user.
Avatar of the user.
Past
影音製作人 @流線傳媒股份有限公司 Fusion Medium
2022 ~ 2024
影像企劃、影像製作
Within one month
MEDIA
Reporting
Word
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
世新大學 Shih Hin University
中國文學系
Avatar of Naomi Lin.
Active
Avatar of Naomi Lin.
Active
行銷副理 / KOL Radar 行銷科技事業部 @愛卡拉互動媒體股份有限公司
2021 ~ Present
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within one month
生: 喬治亞學院與州立大學,修習行銷相關課程(–) MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...
Google Analytics
Sales & Marketing
Photoshop
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
臺北市立大學
英語教學系
Avatar of the user.
Avatar of the user.
Past
English Teacher @Brigif Mekanis 1 PIK/JS
2023 ~ Present
Administration Staff, Secretary, Human Resources, Trainer, Bussiness Development, Customer Relationship Management, marketing
Within one month
Public Speaking & Relations
Customer Service
assistant manager
Unemployed
Ready to interview
Full-time / Interested in working remotely
6-10 years
Universitas Paramadina
Psikologi
Avatar of Mohammad Edwin.
Avatar of Mohammad Edwin.
Crew @Event Organizer
2023 ~ Present
Senior Supervisor
Within two months
Mohammad Edwin Traffic Event Saya seorang Digital Campaign dengan pengalaman signifikan dalam membuat iklan di situs web berdasarkan kebutuhan dan keinginan klien. Beberapa masterpiece saya dalam menjadi seorang Project Manager antara lain membuat landing page kebutuhan Brand DJI, Garmin, Gopro, Huawei, Samsung by Nasa, Iboxing Week South Jakarta, South Jakarta City, Jakarta, Indonesia Pengalaman Kerja DesemberPresent Crew Event Organizer - Mengikuti arahan koordinator - Mengatur flow dilapangan - Menjaga keamanan saat acara berlangsung - Menjaga kebersihan - Membantu merealisasikan spot penempatan produk, signage, banner, dll pada tempat yang sudah ditentukan - Cek visual dan audio setiap ruangan yang menyediakan proyektor maupun audio OktoberDesember 2023 Sponsorship
Microsoft Office
Photoshop
Digital Marketing
Employed
Ready to interview
Full-time / Interested in working remotely
4-6 years
UNIVERSITAS KRISNADWIPAYANA
Marketing Management
Avatar of Ayush Singh.
Avatar of Ayush Singh.
Graphic designer & Marketing @Sukha store
2016 ~ 2017
Graphic designer
Within one month
/plaid-shad-831.notion.site/Ayush-Singh-8dfd8d871b924408abefcaf56dbf87a4?pvs=74 Work Experience JanuaryJanuary 2017 Graphic designer & Marketing Sukha store I am Graphic designer and 100+ clients work with me As a Graphic designer, I have had the pleasure of working with over 100 clients throughout my career. Each project presents a unique challenge and an opportunity for creativity. Let me share some insights into my journey as a logo designer and the satisfaction of collaborating with numerous clients. Skills Graphic Design Marketing Branding Content writing Video editing Ads Expert Languages English — Fluent
Graphic Design
Studying
Ready to interview
Intern / Not interested in working remotely
4-6 years
Avatar of 吳孟倫 Jo Wu.
Avatar of 吳孟倫 Jo Wu.
Freelancer @自由工作者
2019 ~ Present
Within one month
手 Clappin 、 劇夠 DRAMAGO 、 女人迷 等多家網路媒體。 I was a content editor for two years, fromNow I work as a freelancer, focusing on interviews, copywriting and content marketing based in Taiwan. With more than seven years of experience in interviewing and writing, I have handled more than 100 profound interviews and feature projects, about artists, singers, music bands, writers, actors and entrepreneurs. I have also worked on lots of marketing projects, have a good understanding of content marketing and copywriting. You can find my works on Unitas Magazine , Taoyuan
Content Marketing
Content Planning
Content Writing
Ready to interview
Part-time / Interested in working remotely
4-6 years
世新大學 Shih Hin University
行政管理學系 Department of Public Policy and Management
Avatar of the user.
Avatar of the user.
Past
Copywriter @Halodoc
2023 ~ 2023
Copywriter
Within three months
SEO
SEO Optimization
Digital Marketing
Unemployed
Ready to interview
Full-time / Interested in working remotely
4-6 years
Bina Nusantara University
Bachelor of computer science , Information of Technology
Avatar of Mumu Tseng.
Avatar of Mumu Tseng.
Past
品牌行銷企劃 Brand Marketing Specialist @乂迪生教育科技有限公司
2022 ~ 2023
企劃、文案或編輯
Within one month
現的時刻,熟悉並熱愛彈性且自由度高的遠端工作模式,對自己最大的期望是成為跨領域多元通才! With over 8 years of experience in editing and writing popular science, arts, and cultural topics both domestically and internationally, as well as 5 years of experience in community management and event planning and execution, and 8 years of experience in full remote work. I possess practical experience in knowledge content, copywriting, community management, brand marketing, and topic
Google Drive
Photoshop
Notion
Unemployed
Ready to interview
Full-time / Remote Only
6-10 years
國立台北科技大學 NTUT
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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
行銷副理
Logo of 愛卡拉互動媒體股份有限公司.
愛卡拉互動媒體股份有限公司
2021 ~ Present
Taipei City, 台灣
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Marketer, Brand Marketer, Marketing Director
Fields of Employment
Computer Networking, AdTech / MarTech, Marketing / Communications
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Google Analytics
Sales & Marketing
Photoshop
PowerPoint
Word
SEO
Content Marketing
Editing
Content Writing
keyword planning
Google Data Studio
Canva – Designing Tool
Ahrefs
SEO Copywriting
B2B Marketing
B2C Marketing
website planning
GA4
Google Drive
Excel
Microsoft Office
Communication
Looker Studio
Budget Management
Marketing Strategy
Marketing Communication
Languages
English
Professional
Chinese
Native or Bilingual
Job search preferences
Positions
品牌專案企劃、網路行銷企劃、數位行銷企劃
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
臺北市立大學
Major
英語教學系
Print

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)

Resume
Profile

林孟嫻 (Naomi Lin)
超過 5 年整合行銷與專案策略經驗,善於跨部門溝通、協作與專案管理,以邏輯和創意超越一切挑戰。
Contact: [email protected]

【專業能力】 
  • 英語能力:多益 955 分,曾任台大英語辯論賽裁判 
  • 產品與市場數據分析:GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio 圖表串接與分析
  • 行銷策略與規劃:行銷 KPI 制定、預算管理與規劃、SEO 與內容行銷、數位廣告規劃與分析 (Google Ads, Meta Ads)、
    網站規劃與內容設計、廣告素材設計 (Canva)、EDM 行銷 (Mailchimp)、實體 & 線上活動規劃與主辦
作經歷】
愛卡拉互動媒體股份有限公司KOL Radar ( 亞太最大 AI 網紅平台 )|行銷副理|
2021.03 - 在職中 
( 2023.02 升為行銷主任、2024.02 升為行銷副理 ) 
  • 負責 KOL Radar 整體行銷,替品牌導入 1.8 萬+ 筆品牌企業名單,創造近千萬商業名單價值。 
    • 行銷策略與跨部門合作:分析產品、受眾與市場痛點,並規劃成效追蹤與分析機制,定期與 6 部門 (業務、
      產品、公關等 )團隊跨部門會議,全面掌握市場狀況、並優化行銷整體策略、有效整合跨部門資源。
    • 廣告策略與規劃:零到一負責五國 ( 台、新、馬、越、泰 ) 全年預算規劃、KPI 制定、市場分析與素材製作,
      投放平台包含 Google、Meta (FB/IG)、LinkedIn 等,使廣告名單數 YoY 成長 590%、CPL YoY 降低 35%。
    • SEO 與官網規劃:使用 GA4、GDS、Tableau 等工具分析關鍵字趨勢、SEO 與官網成效,並負責官網 SEO
      的整體策略與 KPI 規劃,與產品、設計、公關等多部門溝通與協作,半年使官網 PV 成長 55%。
    • 媒體與外部夥伴開發:擔任品牌窗口,與數位時代、美麗佳人、媽媽寶寶等知名媒體洽談、合作大型數據與採訪
      專案,並談進與 Shopline、Cyberbiz 等外部組織的活動合作,免費創造 30+ 篇媒體曝光與業務開發機會。
    • 品牌實體與線上活動:主辦 10+ 場線上下活動,包含兩場 300-400+ 人的品牌實體座談會。負責活動規劃、
      講者邀請、行銷宣傳、報名流程設計與管理等所有項目,帶領 10 人團隊執行活動,活動滿意度超過九成。
    • 產業數據白皮書與媒體合作:製作 10+ 份針網紅與社群洞察報告,執行趨勢研究、數據分析、報告製作、
      行銷宣傳等所有流程,導入近萬筆品牌企業名單 ( 創造約 500 萬+ 名單價值 )。
貝殼放大股份有限公司 ( 亞洲最大群眾集資顧問公司 )|集資專員|2019.05 - 2020.08
  • 主導社會議題、文化創意等多件海內外集資的整體行銷與策略,總集資金額超過 860 萬,累積超過 3,000 位贊助人。
    • 專案策劃與跨部門協作:擔任集資案窗口與負責人,進行受眾及產品市場研究、制定整合性行銷策略與 KPI、
      規劃集資各階段目標與回饋方案,並與公關、產品、設計、影音、廣告團隊跨部門溝通、協作。
    • 市場調研及預熱:問卷進行市場預熱與調查調查,同時創建 Chatbot 和 FB 社團以集結有感受眾。
      曾替性平組織以 CPA $0.25、問卷完成率 37% 的成績獲得 3,700+ 份行銷名單
    • 網站企劃與文案:企劃並撰寫集資網站,與工程及設計跨部門合作,並使用 GA 及 Hotjar 分析用戶行為,
      以進行 UI 及 UX 優化 (
      網頁一網頁二)。

宏林跨媒體整合行銷公司 ( 全方位行銷代理商 )|專案企劃與文案執行|2018.03 - 2019.04 

  • 負責國際級電商、快時尚、餐飲業等客戶之 360 度行銷企劃,執行近百萬的行銷預算。 
    • 品牌與行銷企劃:分析客戶 USP 與目標客群,以設定品牌風格與行銷調性。曾以節慶貼文替數位媒體
      提升 300% 的粉專自然觸及(貼文);也為眼鏡品牌設計官網,獲得粉絲好評網站)。
AmazingTalker ( 台灣最大線上家教平台 )|SEO 與內容行銷實習生|2017.09 - 2018.01 

  • 制定 SEO 策略並規劃官網內容,2 個月提升官網 13%(2 萬+)自然月流量。 
    • 關鍵字研究與策略:以 Ahrefs 及 Google Ads 分析目標族群的慣用關鍵字、搜尋習慣與熱度。
    • 官網內容企劃:設計符合使用者需求和 SEO 策略的優質內容,佔據 20+ 個 Google 熱門關鍵字前三頁。
【學習經歷】
臺北市立大學 英語教育學系 ( 書卷獎得主 )|2013.09 – 2018.01
  • 書卷獎得主:排名 1/30,總 GPA 3.8,並自主跨校修習台大與北商大的英語商務課程 
  • 美國交換生:喬治亞學院與州立大學,修習行銷相關課程(2017.08 – 2017.12)

MENG HSIEN (Naomi) LIN

 "5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver."

Contact: [email protected]


【Professional Skills】 

  • English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition 
  • Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis)
  • Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Marketing (Mailchimp), Online & Offline Event Management

Work Experience】

 iKala KOL Radar (Asia-Pacific's Largest Influencer Platform)|2021.03 - Present |   Deputy Marketing Manager (Promoted from Supervisor in 2023.02)

  • Marketing Strategy and Cross-Team Collaboration: Analyzed product and market pain points. Led cross-functional meetings with Sales, Product, and PR teams to optimize marketing strategies and integrate cross-functional resources.
  • Ad Planning & Management: Managed the annual budget planning, advertising strategy, content production, and performance analysis across 5 countries (Taiwan, Singapore, Malaysia, Vietnam, Thailand) on platforms including Google, Meta, LinkedIn. Achieved a YoY growth of 590% in lead gen and a YoY reduction of 35% in cost per lead (CPL). 
  • SEO and Website Planning: Utilized GA4, GDS, and Tableau to analyze and optimize SEO and website performance. Collaborated with PM, RD, Designer, and PR teams to achieved a 55% increase in website PV (Page Views) in 6 months.
  • Media and Corp Partner Development: Developed and managed relationships with media partners (include BusinessNext, Marie Claire, etc) and corporate partners (include Shopline and Cyberbiz) to get 30+ free press releases.
  • Online and Offline Events: Managed 10+ events, including 2 offline seminars with 300-400+ attendees. Managed
    all aspects of event planning and execution. Both events achieved an impressive customer satisfaction rate of 90%.
  • Whitepapers & Media Collaborations: Produced 10+ influencer marketing insight reports. Executed trend research,
    data analysis, report creation, and marketing promotion. Generated nearly 10K+ marketing leads. 
  Backer-Founder (Asia's Largest Crowdfunding Company) | 2019.05 - 2020.08 
  Project Specialist 
  • Crowdfunding Campaigns: Planned and executed crowdfunding campaigns for clients ranging from social enterprises
    to NGOs and startups, raising over NT$ 8.6+ million from 3,000+ global sponsors.
  • Customer Success & Campaign Management: Served as the point person and trusted partner with customers, conducted market research and designed brand and marketing strategy, reward structure and pricing, advertising, and customer service planning. Designed pre-launch testing campaigns to collect consumer responses and built a marketing list of 3,700+ project subscribers (CPA USD $0.25) for client.
  • Website Planning & Performance Analysis: Planned and wrote copy for websites. Collaborated with designers and engineers to build websites (link 1, link 2). Analyzed user behavior with GA and Hotjar for UI and UX optimization.
  Honlin Cross Media Group (Integrated Marketing Agency)2018.03 - 2019.04

  Project Planner & Copywriter

  • Market Research & Proposals: Conducted comprehensive market research and analyzed corporate websites using Ahrefs, Meltwater, and SimilarWeb for diverse clients, spanning E-commerce, Fast Fashion, and the Food Industry.
  AmazingTalker (Taiwan's Largest Tutor Matching Platform)|2017.09 - 2018.01
  SEO & Content Marketing Intern

  • SEO Strategies & Content Marketing: Analyzed keywords using Ahrefs and Google Ads. Planned and crafted SEO based content, increasing website's traffic by 20,000+ (13%) monthly visits in 2 months. 
【Education Background】
  University of Taipei (Bachelor of Arts, English Instruction)2013.09 - 2018.01
  • Overall GPA: 3.8 (Received Academic Excellence Award)
  • Exchange Student Program: Georgia College and State University (2017.08 – 2017.12)