B2B Marketing Manager at Mondy by Pearson for Business, Mar 2023 - to date

Senior Performance Marketing Manager at Fresh Relevance, Apr 2021 - Feb 2023

Senior Web Manager at Colart, Jan 2018 - Apr 2020

• Web strategy to offer great experiences to our visitors. Websites that are easy to find (SEO) and easy to use (UX) 
• Web operations, leading a small team to manage 5 brand websites (3 of them with ecommerce). Working with the respective brand teams on content that is relevant for our audiences and with the developers/designers to deliver that content in the best way possible. 
• Web optimisation. Implementing an always-on optimisation framework for: 
• SEO. Developing keyword researches to help with content production. Monitorisation using MOZ. 
• Testing/Personalisation. Creating hypothesis using analytics tools (heatmaps, session recordings, web metrics,...) and constantly challenging the status with clear goals in mind (engagement/conversion) 
• Tracking & Tagging. Making sure we have the right tracking in place for campaigns and always-on. Using event tracking to capture all the actions that can help our marketers make better decisions. 
• Analytics & Reporting. Creating reports/dashboards that are actionable, understandable and accurate. Using Google Data Studio to show only the KPIs that are relevant for each stakeholder. 
• Training & Documenting. Creating how-to guides, clear processes and documentation with a sharing philosophy to upskill the marketing department in digital
  

EMEAR Digital Marketing Manager at Cisco, Jun 2014 - Jan 2018

• Campaign execution. Supporting marketing and communications, field marketing and global to deploy omni-channel campaigns. From the initial briefs all the way to reporting and insights. 
• SEM optimisation. Working with the media agency on planning, execution, analysis and campaigns optimisation (Programmatic Buying, Paid Search, Paid Social). 
• Landing Page Optimisation. Creating a global optimisation program to engrave the testing culture in everything we produce for digital.
  ACHV: We doubled the conversion rate of a landing page by testing alternative placements for the web form. We scaled up the project and we have now a new template that includes the key learnings 
• Optimising cisco.com hand-raisers (chat, contact us, phone). Working closely with development to improve UX, conversions and quality of data.
  ACHV: I led a project to update the “request a call back” form across EMEAR. It drove an increase of more than 25% in SQL opportunity (main marketing KPI) 
• Tagging & Tracking. Making sure that all the campaigns are correctly tagged and tracked. Using Tealium and GTM for tag management and tableau for data visualization and end to end tracking
  ACHV: I led a project to update the “request a call back” form across EMEAR 
• Data Management. Working with the DMP (BlueKai) and other sources of data to get insights and make decisions. Training the different stakeholders on the available dashboards (Tableau) 
• I have become the “inbound/digital” subject matter expert in the region. For this reason I am a key contributor for the Intranet (Jive) creating “how-to” guides and sharing best practises across the entire organisation
  

Product Manager at PayPal, Aug  2013 - Jun 2014 [contract]

• Driving the marketing strategy and propositions delivering the annual marketing plan for the lifecycle of the PayPal Access Card based on segmentation plans. Three main goals Acquisition / Activation / Adoption.
  ACHV: Successful acquisition campaign (email/banner using Eloqua) driving 10K new card holders 
• Campaign management from briefing creative and copy through to production and implementation working with internal campaign management team and external agencies.
  ACHV: Managing effectively different agencies working on the same campaign 
• Report on and maintain good understanding of campaign/product performance and make recommendations to improve.
  ACHV: New email templates based on testing and performance analysis. Producing MI report with key insight and trend analysis
  

Marketing Manager at Analytics SEO (aka Authoritas), Sep 2012 - Aug 2013

• Inbound marketing, lead generation. Generating leads using different channels (PPC, Search, Affiliates, Content Mkt,...) ACHV: I increased the number of leads (500% Increase) by optimising the signup form (removing required fields like cc details) 
• Affiliate Management. Expanding and managing our affiliate programme. Dealing with the day to day inquiries and attend their needs.
  ACHV: 20% increase in the number of affiliates and 50% increase in the traffic generated by them 
• PPC Management. Managing Google Adwords. Multiple locations and campaigns (FR/USA/UK). Retargeting website visitors. Banner advertisement.
  ACHV: I reduced the CPC by 50% by creating specific landing pages for different audiences (SEOs, Digital Agencies, eCommerce companies)
  

For a full list of jobs please visit my Linkedin profile