- Việc làm
CVTạo CV online chuyên nghiệp, miễn phí
PortfolioTrình bày kỹ năng chuyên môn và dự án đã thực hiện một cách sinh động, trực quan.CVTạo CV online chuyên nghiệp, miễn phíTạo CVTạo CV online chuyên nghiệp, miễn phíMẫu CVTruy cập kho mẫu CV online ấn tượng, chuẩn quốc tế.CV mẫuTham khảo các CV mẫu đẹp đã được người dùng CakeResume ứng tuyển thành công.Cẩm nang nghề nghiệpTìm hiểu cách viết CV cho từng ngành nghề và vị trí.Trợ giúp viết CVTham khảo lời khuyên từ các chuyên gia tuyển dụng của CakeResume.- Kho tài nguyênCẩm nang ứng viênThế giới công sởVề đối tácCẩm nang doanh nghiệpVề CakeResumeBài viết nổi bật
- Tuyển dụng
- Tải app CakeResume
CakeResume Talent Search
Advanced filters
Bật
4-6 năm
6-10 năm
10-15 năm
Hơn 15 năm
Past
Growth & Performance @Hypefast2020 ~ 2024
・
Performance Marketing Manager
Trong vòng một tháng
Stevano Christian Performance Digital Marketing | Growth Marketer | Data Analyst Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics. Jakarta, Indonesia https://stevano.me Work Experience NovemberFebruary 2024 Jakarta, Indonesia Growth & Performance Lead Hypefast Drove ROAS 8 to 10 across all managed brands Managing multi Paid Marketing Channel with around IDR 1 billion monthly budget, between stakeholder and the digital ads operations across
Thất nghiệp
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
BINUS University
・
Information System
Marketing Specialist @J&A Car Rental2023 ~ Hiện tại
・
副理
Trong vòng một tháng
Đã có việc làm
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
4-6 năm
Ming Chuan University
・
International Business/Trade/Commerce
Past
Director of Business Development @Groundhog Technologies Inc.2024 ~ Hiện tại
・
business development director商業發展總監/企劃總監/數位行銷總監/產品營運總監/商業發展
Trong vòng một tháng
platforms' migration and sunset processes with partners. # Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video, Native, DOOH. # Continue to extend the overall role and strategic planning to APAC region, including HK, SEA and IN. Senior Manager, Partner & Supply Management • Verizon Media (Yahoo !) JanuaryAugust 2021 # Innovations for emerging format as AUDIO, CTV & DOOH by scoping and socializing with BD & Demand to ascertain potential. # Leading B2B initiatives, and intro Verizon Media to TW Market. # Launch new product like Recommends module and Header Bidding to the Market and
Thất nghiệp
・
Sẵn sàng phỏng vấn
Full-time / Quan tâm đến làm việc từ xa
10-15 năm
中原大學 Chung Yuan Christian University
・
Electrical, Electronics and Communications EngineeringProject Manager @Auleek2020 ~ Hiện tại
・
Project Manager
Trong vòng một tháng
Đã có việc làm
・
Bật trạng thái tìm việc
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
North South University
・
Human Resource Management & Marketing資深成長行銷經理 Senior Growth Marketing Manager @Hahow 好學校2023 ~ Hiện tại
・
Growth marketing Manager、Growth Manager
Trong vòng một tháng
Đã có việc làm
・
Bật trạng thái tìm việc
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
淡江大學 Tamkang University
・
風險管理與保險
Trong vòng sáu tháng
Tyler Sickmeyer FIDELITAS San Diego, CA, [email protected] https://www.facebook.com/fidelitasagency https://fidelitas.co/ Work Experience SOCIAL MEDIA Social Audience Acquisition Social Content Development Influencer Outreach & Management Social Listening Real-Time Engagement STRATEGIC PLANNING Marketing Strategy Industry & Competitor Insights Customer Journey Mapping Cross-Channel Marketing Strategy Consumer Research SEARCH ENGINE OPTIMIZATION (SEO) SEO Authority Building Technical SEO Keyword Research Internal/External Link Analysis Local & Mobile SEO PAID MEDIA Media Planning Traditional Media Buying Programmatic Media Buying Search & Social Advertising Direct Buys Video Advertising Mobile Advertising
Đã có việc làm
・
Tắt trạng thái tìm việc
Full-time / Chỉ làm việc từ xa
6-10 năm
Manager - Programmatic @Publicis Groupe2022 ~ Hiện tại
・
Digital marketing senior analyst
Trong vòng sáu tháng
and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, View ability) to ensure smooth delivery of the campaigns. *Troubleshooting requests from Agency partners related to Insertion Orders, Line Items, and Creatives based on client’s requirement. Troubleshooting issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads. *Dealing with DV360 & CM360 || DV360 & 3rd Party discrepancies (impressions, clicks, conversions & billing). *Analyzing a campaign based on the reporting (Inventory Availability Report, General Reports, Billing Reports, Audience Performance Reports). Senior Digital M arketing Specialist • Accenture AprilMayYear 2 months *Providing realtime support to
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
Green Fort Engineering College
・
Bachelor of Technology-BTech , Mechanical Engineering
Associate Media Director @太一廣告股份有限公司2022 ~ Hiện tại
・
Digital Marketing Manager
Trong vòng một năm
Lindsey ( 王玲琦) 在墊上學習的經驗已超過7年， 今年9月去峇厘島考取瑜珈師資 RYT200 (Yoga Alliance認證)， 通過全英教學考試，作為一個脊椎側彎的患者，我深知肌肉不平衡之苦，除了瑜珈外，我也練皮拉提斯，馬術。同時，也研究脈輪及正向心理學，並融合在我的教學
Đã có việc làm
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
世新大學
・
電影
Project Manager @Startup Island TAIWAN2023 ~ Hiện tại
・
行銷企劃
Trong vòng sáu tháng
— 郭佩儒 Hannah Kuo I have accumulated over 6 years of extensive experience in the field of marketing. Throughout this time, I have been actively learning and growing, acquiring proficiency in various professional skills such as project management, budget estimation, strategic analysis, marketing creativity, media planning and buying, large-scale forum and press conference planning and execution, graphic design, and teamwork. Regarding media planning and buying, I have a wealth of experience in selecting the most suitable media platforms and devising effective media buying strategies to maximize advertising impact. I am also capable of executing
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
國立臺北教育大學(National Taipei University of Education)
・
文化創意經營管理
Publisher Development Manager @OneAD Inc.2018 ~ 2020
・
MarCom, Marketing Planner
Trong vòng một năm
Co-oping with Data team and provide publishers with the Data product which is suitable. Co-oping with R & D team to build up a system for publishers used. Discussing the company angle with PM to find the boosting opportunities. Maintaining good relationships with publishers. Zenith, Media Planning Supervisor, Aug 2014 ~ Jan 2018 Understanding clients' products core theme to suggest the campaign details which is including media plans, events angles, media channels, KOL, etc. Utilizing data to analyze the market trends and insights Negotiating with media, communicate with clients. Providing TV buying recommendations with
Full-time / Quan tâm đến làm việc từ xa
6-10 năm
Chinese Culture University
・
JournalismKế hoạch tuyển dụng đơn giản và hiệu quả nhất
Tìm kiếm 40k+ CV và chủ động liên hệ với ứng viên để đạt hiệu quả tuyển dụng cao hơn. Sự lựa chọn của hàng trăm công ty.
- Duyệt tất cả kết quả tìm kiếm
- Bắt đầu trò chuyện không giới hạn
- CV chỉ có thể truy cập bởi các công ty trả phí
- Xem địa chỉ email và số điện thoại của người dùng
Bí quyết tìm kiếm
1
Search a precise keyword combination
senior backend php
2
Use quotes to search for an exact phrase
"business development"
3
Use the minus sign to eliminate results containing certain words
UI designer -UX
Chỉ những CV công khai mới khả dụng với gói tài khoản miễn phí.
Nâng cấp lên gói nâng cao để xem tất cả các kết quả tìm kiếm bao gồm hàng chục nghìn hồ sơ xin việc độc quyền trên CakeResume.
Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Trong vòng sáu tháng
Digital Marketing Specialist
OneAD果實夥伴
・
2020 ~ 2021
Professional Background
Tình trạng hiện tại
Thất nghiệp
Tiến trình tìm việc
Professions
Digital Markting
Fields of Employment
Quảng cáo
Kinh nghiệm làm việc
10-15 năm kinh nghiệm làm việc (6-10 năm liên quan)
Management
I've had experience in managing 1-5 nhân viên
Kỹ năng
Ngôn ngữ
English
・
Thông thạo
Job search preferences
Vị trí
digital marketing
Loại hình công việc
Full-time
Địa điểm
台灣台北市
Làm việc từ xa
Quan tâm đến làm việc từ xa
Freelance
Đúng, tôi là một freelancer nghiệp dư.
Học vấn
Trường học
輔仁大學
Chuyên ngành
大眾傳播
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.
EDUCATION
Fu Jen Catholic University, Sep. 2005 to Jan. 2009
Bachelor's degree, Mass Communication
Overseas Chinese University, Sep. 2000 to Jul. 2005
Associate's degree, Business Administration
Jessica Jian | 簡佩珊
居住地：台北，台灣
Email：[email protected]
mobile：+886 922955650
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
在數位行銷領域有近8年經驗，如媒體投放規劃、數據分析與洞察。具有Google Ads、Facebook實操、Google analytics、SimilarWeb數據分析及DV360、Campaign Manger客戶服務經驗。相信透過數據導向的行銷能帶給消費者更好的體驗且更具效率。總是帶著不斷探索的精神在行銷優化上，面對各種可能性。
專業技能
- 數位行銷與媒體企劃
- 數位媒體採購
- 數據洞察與分析
- 專案管理
- 跨部門溝通
- 成本與效益管控
專業認證
- Google Analytics
- Google ds
- 金融科技力
- 英文 TOEIC 810
個人特質
- 細心謹慎
- 思維活躍，願意探索新方法
- 樂於協助他人成長
- 自我學習力佳
- 解決問題力佳
- 數據邏輯力佳
工作經歷
果實夥伴，廣告成效服務副理，2020 年 10 月 - 2021年8月
1. 依品牌客戶目標擬定數位行銷策略企劃案，含預算規劃、執行與結案。
2. 數位廣告投放，如Google Ads(關鍵字SEM/多媒體/YouTube/購物廣告)、Facebook廣告，進行預算及受眾規劃、追蹤碼規劃與測試、廣告成效優化與分析建議。
3. GA流量分析、SEO優化網站頁面，以提昇轉換率。
4. 成功於一季內提昇電商ROAS 近3倍的成長、短期品牌推廣投放百萬以上預算客戶 突破KPI 2倍以上。
FiveStones，Customer Success Manager，2018 年 11 月 - 2020 年 9 月
1. 依品牌客戶目標規劃數位行銷策略，含Google Ads、Google Marketing Platform (DV360、SA360、Campaign Manager)…等相關產品應用建議。
2.規劃Martech解決方案，運用自有數據搜集，建立第一方data，再用於精準廣告投放。
3. 數據分析，整合廣告、GA(Google Analytics)、SimilarWeb等數據來評估行銷效益、市場競爭者分析，進而調整行銷策略。
4.協助台灣市場在地化，如Sales kit撰寫、建立執行表單、主動為內部同仁教育訓練/經驗分享。
勝義科技，客戶經理，2013 年 11 月 - 2018年10月
1. 數位廣告行銷策略擬定與成效優化 ：
- 進行數位廣告投放(如AdLoucs/airpush/Display Ad)，與媒體代理商溝通、數據分析，調整投放策略以達成客戶KPI 。
- 產業經驗涵蓋金融、保險、B2B、美妝、汽車、食品、消費性生活用品…等，服務超過100個品牌客戶。
- 期間成功提昇食品廣告點擊率150%、金融CPL名單轉換成長率75%，與客戶維繫持續合作的機會。
2. 專案管理 - 廣告平台改版：
- 提出自有廣告平台功能優化建議，包含系統運作邏輯、平台操作介面、數據支援。
- 跨部門與業務、技術單位溝通協調，在一季內完成平台大改版、提昇2倍操作效率、降低設定錯誤率。
3. 帶領團隊成員達成KPI ：
- 依行銷同仁各別職能屬性，分派任務，指導廣告媒體投放技巧及客戶關係維護，建立其在工作上的成就感。
台灣大哥大，管理師，2012 年 7 月 - 2013 年 3 月
1. 網站行銷企劃與執行：
- 網站活動主題規劃，專案進度管控並搭配數位廣告投放，導入網站流量。
- 成功於6個月內達到每月不重複訪客突破百萬，訪客成長率43%，更藉由活動主題調整，提昇2倍活動參與率。
2. 數位廣告執行：
- 廣告預算編制，包含廣告聯播網及Yahoo、Google關鍵字廣告，透過優化及GA(Google Analytics)數據觀察，使活動新訪客獲取成本降低25%。
3. 廣告文宣製作： - 規劃廣告文案、素材設計，與設計部門溝通製作內容。
茂思奇異，客戶執行，2011 年 2 月 - 2012 年 2 月
1. 企業官網規劃：網站風格定調、文案撰寫、功能規劃…等。服務客戶包含FOX福斯廣播公司、國家地理頻道、新東陽、YOKUMOKU。
2. 行銷活動網站企劃：行銷方向定調、活動包裝、文案及網頁流程規劃，為國家地理頻道節目活動操作，如報告狗班長吸引6,000人參與影片票選、STAR MOVIES暮光之城電影活動，超過千人參與照片上傳抽獎。
3. 社群經營：經營新東陽粉絲團，含貼文內容撰寫、檔期活動規劃，帶動新東陽粉絲團粉絲人數7倍的成長。
教育背景
天主教輔仁大學，大眾傳播學系，2005 年 9 月 - 2009 年 1 月
僑光技術學院，企業管理系，2000 年 9 月 - 2005 年 6 月
Jessica Jian
Location：Taipei, Taiwan
Contact Number：+886 922955650
Email：[email protected]
LinkedIn：https://www.linkedin.com/in/jessica-jian-80040b28/
Focus of digital marketing, media planning, data analysis and data insights. Dedicated in providing the most suitable digital solutions to the business. Always maintain an open mind regarding optimization and exploring possibilities.
Skills
- Digital marketing planning
- Media buying
- Data insight and data analysis
- Project management
- Cross-functional communication
- Cost management
Certifications
- Google Analytics
- Google Ads
- TOEIC 810
- Basic Test on the FinTech Knowledge
Personality
- Organized, detail oriented
- Team player
- Quick learner
- Logical thinker
- Self-motivated
- Creative problem solver
WORK EXPERIENCE
Watsons | Digital Marketing Deputy Manager, Mar. 2022 to present
- Charge in media performance buying, communicate with agency for better performance.
- Analyze traffic movement, enhance media strategy and SEO.
- Coordinate digital collaboration project with suppliers/brand, such as Meta CPAS, CASS.
OneAD | Associate Campaign Performance Service Manager, Oct. 2020 to Aug. 2021
- Planned, executed and integrated digital marketing strategies for clients on different platforms.
- Set up and managed campaigns on Google Ads and Facebook.
- Analyzed media performances with Google Analytics(GA).
- Utilized SEO to generate ways to optimize web pages.
- Increased ROAS by 300% for an e-commerce client.
FiveStones | Customer Success Manager, Nov. 2018 to Sep. 2020
- Focus on Google Marketing Platform (GMP) solutions, and planned suitable solutions to drive better marketing results.
- Solutions included Display &Video 360 (DV360), Search Ads 360(SA360), Campaign Manager(CM) and Google Ads.
- Know well about programmatic advertising ecosystem, such as DSP, ad exchange, RTB, SSP, DMP.
- Analyzed ad performance and market competitions with Google Analytics, and SimilarWeb.
- Localized global content of sales deck, proposals and executive sheet.
HyXen Technology | Account Manager, Nov. 2013 to Oct. 2018
- Multiple platform experience included AdLocus, airpush, sizmek, DCM, GA.
- Developed marketing strategies and optimized ad performance to meet various KPIs, like traffic, conversions, downloads, purchase...etc.
- Developed profitable ad strategies to ensure profit targets.
- Led a team of 3 members, established trust with clients by communicating, tracked and managed project progress, integrated diverse opinions to achieve goals.
- Served clients in the finance, insurance, catering, FMCG, beauty, automobile and urban construction industries.
- Coordinated ad platform revision project, planned the new function and user interface, also communicated with cross-functional team including sales, designers and engineers.
Taiwan Mobile | Marketing Specialist, Jul. 2012 to March. 2013
- Planned website campaigns to increase website traffic for“match portal”, resulting in unique user growth rate of 43%.
- Planned digital advertising solutions, reduced the cost of new visitor acquisitions by 25%.
- Adjusted and optimized media strategies by observing Google Analytics performance, including page views, bounce rate and exit rates on different campaigns.
- Managed ad campaigns, such as Yahoo, Google Ads.