Cathay Hospitality Management, Director of Sales and Marketing, Southern Taiwan ; Apr 2022 ~ now

• Responsible for 2 hotels Sales and Marketing team：Hotel Cozzi Tainan (210 rooms) , Hotel Cozzi Kaohsiung (180 rooms).
• Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management. 
  
• Prepares Sales Reports and annual Sales & Marketing Plan.
• Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations. 
• Develop awareness and reputation of the hotel and the brand in the local community. 
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
  
• Develop rates, group sales deployment strategies through review of competitive data, demand analysis and mix management.
  
• Perform other duties as assigned. 
  

Cathay Hospitality Management, Director of Sales, Southern Taiwan; Dec 2020 ~ Mar 2022

• Responsible for 2 hotels Sales team ：Hotel Cozzi Tainan (210 rooms) , Hotel Cozzi Kaohsiung (180 rooms)
• Responsible for direction an strategy in area of overall account management, business generation, prospecting for the sales team in Tainan and Kaohsiung Market. 
• Assists the General Manager in the creation and update of the hotel's marketing plan and budget.
• Increase market share based on disruptive innovation and strategics. 
• Conducts weekly sales meetings and business strategy meetings for the assigned portfolio. 
• Enforces sales related policies and procedures. Ensures sales activities meet or surpass profit plan.

Hotel Indigo Kaohsiung Central Park, Director of Sales, Apr 2018 ~ Oct 2020

• Lead and supervise the sales team; hire, train, develop, assess and empower staff to achieve the department's goals.  
• Be an Executive Committee member of a hotel team.
• Be a candidate for IHG High Potential Commerical Leaders Program. 
• Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams.
• Ensure understanding of the competitive landscape, local and feeder market dynamics, and changing customer needs to ensure property success. 
• Maintain and promote a team work environment with effective and clear communication amongst co-workers.
• Participates in sales calls with members of sales team to acquire new business and/or close on business. 
• Oversee and ensure the updating of rates, promotions on hotel website, OTA's (Online travel agents), GDS etc. without any rate parity. 
• Operate within departmental budgets through effective cost controls and well managed schedules. 
• Maintain excellent communication and work relationships in all hotel areas and with external customers and suppliers.
• Ensure close overview of RFP process and related systems to ensure maximum exposure and participation Organize yearly booker events.

Caesar Park Hotels & Resorts, Pre-opening Head of Sales Dept, Sep 2017 ~ Mar 2018, 

Taipei City, Taiwan

• Updating and owning the sales strategy & sales plan with the General Manager. 
• Market competitive analysis to determine proper positioning of rate. 
• Set the budgeted goals and ensure hotel meets or exceeds the goal. 
• Responsible for the training of sales managers and staff. 
• Evaluates and drives the hotel’s participation in the various sales channels, Market sales, electronic distribution channels.

Les Suites Taipei, Director of Sales, Jul 2014 ~ Jul 2016,

Taipei City, Taiwan

• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment. 
• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the GDS. 
• Follow and track company cross-sell procedures. Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts. 
• Participates in sales calls with members of sales team to acquire new business and/or close on business. 

Les Suites Taipei, Senior Sales Manager, Jul 2010 ~ Jul 2014

Les Suites Taipei, Public Relations & Asst .Sales Manager, Aug 2006 ~ Jul 2010

Han Hsien International Hotel, Public Relations Supervisor, Jun 2002 ~ Jun 2006

Han Hsieh International Hotel, Guest Relations Executive, Jan 2000 ~ Jun 2002