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Definition of Reputation Credits
PJ Chi
Versatile and driven marketing professional with 7 years of experience in marketing strategies, digital marketing, events, customer relationship management, consumer psychology and crisis management.
Senior Marketing Specialist
Taipei，TW
[email protected]
Experience
台灣花卉生物技術股份有限公司, Marketing Supervisor, Jul 2020 ~ 現在
- Responsible for the digital channel planning and setup, including official website, online store , Facebook, and E-newsletter.
- Expand sales channel and cooperate with well known e-commerce platform in Taiwan (Taiwan Power Company, Chunghwa Telecom, Taipei Neihu Technology Park Development Association, Mama Bear Taiwan, Momo). Expand brand awareness and recognition in the Taiwan market. Increased sales revenue by 65% (compared to First Half 2020).
- Responsible for overall brand development and plan for Sub-brands (Pets Supplements). Cost monitoring and supplier development and negotiation.
- Conduct market research and competitor analysis to help define relevant trends and marketing strategies supported by quantitative value
-Develop and execute a CRM plan which includes new customer recruitment, execution and tracking. VIP loyalty program management.
-Develop customer journey to ensure the OMO integration from client experience to operation flow.
Greenpeace, Senior Digital Marketing Coordinator, Mar 2017 ~ Jul 2020
- Responsible for the official website and coordinate with web develop team to optimize user experience (UI/UX), and SEO/SEM (traffic increase 33% of page view in 4 months and acquire 60 donations monthly additional).
- Coordinate with the global campaign team and engagement team to develop advertising and marketing materials to support communication at all channels (Facebook, LINE, IG and YouTube).
- Improved online acquisition strategy by enhancing web-income reporting to include analysis by channel and donation type.
- Responsible for implementing, tracking and optimizing Facebook, Instagram campaigns. Adjust latest algorithms and optimize material (reducing Facebook cost per lead from $3.2 USD to $2.8USD.)
- Led lead-generation campaigns to push environmental policy changes against plastics and new coal plants, achieving over 165,000 sign-ups.
- Develop and implement digital fundraising campaigns in Taiwan. Acquire 300+ online donations monthly (24% increase compared to 2017) through multichannel marketing.
- To create online petition campaigns to engage more public, and create a supporter/donor journey to manage customer experience and unique brand experience
- Communicate with the region team, data analysis team and campaign team to ensure digital and CRM strategies are aligned and resources are optimized.
The American Club Taipei, Senior Marketing and Event Coordinator, Oct 2013 ~ Nov 2016
- Develop and maintain official Website, Facebook, E-newsletter and coordinate the publication Club magazine (Accent) to increase traffic and to increase sales by 25%.
- Create and execute marketing strategies and online content to achieve market and sales development objectives.
- Develop advertising and marketing materials to achieve market and sales development objectives.
- Plan and execute social events
9 big annual events and 22- 25 small events per year.
The biggest event - Extravaganza - accommodates 1100-1500 people. Other big events (100-200 people ) include: Father Daughter Ball, Easter Party, Halloween Party, Adult Christmas Ball, Kids Christmas Party. Small events (30-100 people) include Law Seminar, Meet the author events, Science Class, Picture with Santa, Kids Cooking and Crafts.
- Successfully attain substantial sponsorships for Club events from: Authorized Mercedes-Benz, BMW, Club Med, China Airlines, United Airlines, 3M, Lawry‘s…and more.
Education
Central Washington University, 學士學位, Public Relations, 2008 ~ 2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.
PJ Chi
Versatile and driven marketing professional with 7 years of experience in marketing strategies, digital marketing, events, customer relationship management, consumer psychology and crisis management.
Senior Marketing Specialist
Taipei，TW
[email protected]
Experience
台灣花卉生物技術股份有限公司, Marketing Supervisor, Jul 2020 ~ 現在
- Responsible for the digital channel planning and setup, including official website, online store , Facebook, and E-newsletter.
- Expand sales channel and cooperate with well known e-commerce platform in Taiwan (Taiwan Power Company, Chunghwa Telecom, Taipei Neihu Technology Park Development Association, Mama Bear Taiwan, Momo). Expand brand awareness and recognition in the Taiwan market. Increased sales revenue by 65% (compared to First Half 2020).
- Responsible for overall brand development and plan for Sub-brands (Pets Supplements). Cost monitoring and supplier development and negotiation.
- Conduct market research and competitor analysis to help define relevant trends and marketing strategies supported by quantitative value
-Develop and execute a CRM plan which includes new customer recruitment, execution and tracking. VIP loyalty program management.
-Develop customer journey to ensure the OMO integration from client experience to operation flow.
Greenpeace, Senior Digital Marketing Coordinator, Mar 2017 ~ Jul 2020
- Responsible for the official website and coordinate with web develop team to optimize user experience (UI/UX), and SEO/SEM (traffic increase 33% of page view in 4 months and acquire 60 donations monthly additional).
- Coordinate with the global campaign team and engagement team to develop advertising and marketing materials to support communication at all channels (Facebook, LINE, IG and YouTube).
- Improved online acquisition strategy by enhancing web-income reporting to include analysis by channel and donation type.
- Responsible for implementing, tracking and optimizing Facebook, Instagram campaigns. Adjust latest algorithms and optimize material (reducing Facebook cost per lead from $3.2 USD to $2.8USD.)
- Led lead-generation campaigns to push environmental policy changes against plastics and new coal plants, achieving over 165,000 sign-ups.
- Develop and implement digital fundraising campaigns in Taiwan. Acquire 300+ online donations monthly (24% increase compared to 2017) through multichannel marketing.
- To create online petition campaigns to engage more public, and create a supporter/donor journey to manage customer experience and unique brand experience
- Communicate with the region team, data analysis team and campaign team to ensure digital and CRM strategies are aligned and resources are optimized.
The American Club Taipei, Senior Marketing and Event Coordinator, Oct 2013 ~ Nov 2016
- Develop and maintain official Website, Facebook, E-newsletter and coordinate the publication Club magazine (Accent) to increase traffic and to increase sales by 25%.
- Create and execute marketing strategies and online content to achieve market and sales development objectives.
- Develop advertising and marketing materials to achieve market and sales development objectives.
- Plan and execute social events
9 big annual events and 22- 25 small events per year.
The biggest event - Extravaganza - accommodates 1100-1500 people. Other big events (100-200 people ) include: Father Daughter Ball, Easter Party, Halloween Party, Adult Christmas Ball, Kids Christmas Party. Small events (30-100 people) include Law Seminar, Meet the author events, Science Class, Picture with Santa, Kids Cooking and Crafts.
- Successfully attain substantial sponsorships for Club events from: Authorized Mercedes-Benz, BMW, Club Med, China Airlines, United Airlines, 3M, Lawry‘s…and more.
Education
Central Washington University, 學士學位, Public Relations, 2008 ~ 2012
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam porttitor dapibus ipsum ut efficitur. Aliquam feugiat nec sem dapibus blandit.