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Definition of Reputation Credits
Rangga Cipta (Senior SEO-SEM Specialist)
More than 13 years of experience in the digital marketing industry, content creation, and web development. Deep understanding of SEO, WordPress, Search Paid Advertising, Meta Ads, and other PPC Ads Programs. Digital creative thinker, fast learner, flexible, and out-of-the-box solution finder.
+6285691800170
Work experience
Senior Digital Marketing Specialist • FINN Partners
Juli 2021 - Present
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in social media b2b/b2c, paid search campaigns, display and video campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement effective ads campaign.
• Develop and implement link building strategy
• Work with public relation teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Senior Digital Marketing • PT. Interspace Indonesia
Maret 2019 - Juli 2021
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with public realation teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Digital Marketing Manager • Valbury Asia Group
September 2015 - Maret 2019
- Monitored return on investment of online and social media marketing efforts.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
SEO Specialist • Red Tree Asia
Juli 2012 - September 2015
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Search Engine Optimization Specialist • paseban.com
Juni 2011 - Juli 2012
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Article Clerk • Asian Brain
April 2008 - Juni 2011
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Completed thorough research into assigned topics.
Education
2003 - 2008
STBA YAPARI ABA
English Language and Literature, General
Skills
- WordPress
- Photoshop
- Word
- Excel
- PowerPoint
- SEO Audits
- SEO Copywriting
- Google Analytics
- Google Ads
- Microsoft Office
- Meta Ads
- LinkedIn Ads
- Ahrefs
- SEMrush
- SEO Onpage
- SEO Offpage
- SEO Technical
- HTML, CSS
Languages
- English — Professional
- Indonesian — Native
- Sundanese — Native
Rangga Cipta (Senior SEO-SEM Specialist)
More than 13 years of experience in the digital marketing industry, content creation, and web development. Deep understanding of SEO, WordPress, Search Paid Advertising, Meta Ads, and other PPC Ads Programs. Digital creative thinker, fast learner, flexible, and out-of-the-box solution finder.
+6285691800170
Work experience
Senior Digital Marketing Specialist • FINN Partners
Juli 2021 - Present
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in social media b2b/b2c, paid search campaigns, display and video campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement effective ads campaign.
• Develop and implement link building strategy
• Work with public relation teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Senior Digital Marketing • PT. Interspace Indonesia
Maret 2019 - Juli 2021
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Develop and implement link building strategy
• Work with public realation teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Digital Marketing Manager • Valbury Asia Group
September 2015 - Maret 2019
- Monitored return on investment of online and social media marketing efforts.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
SEO Specialist • Red Tree Asia
Juli 2012 - September 2015
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Search Engine Optimization Specialist • paseban.com
Juni 2011 - Juli 2012
- Analyzed SEO outreach goals and presented findings to marketing director.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Article Clerk • Asian Brain
April 2008 - Juni 2011
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Organized material to research and complete writing tasks.
- Completed thorough research into assigned topics.
Education
2003 - 2008
STBA YAPARI ABA
English Language and Literature, General
Skills
- WordPress
- Photoshop
- Word
- Excel
- PowerPoint
- SEO Audits
- SEO Copywriting
- Google Analytics
- Google Ads
- Microsoft Office
- Meta Ads
- LinkedIn Ads
- Ahrefs
- SEMrush
- SEO Onpage
- SEO Offpage
- SEO Technical
- HTML, CSS
Languages
- English — Professional
- Indonesian — Native
- Sundanese — Native