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Definition of Reputation Credits
Rio Husnady Hidayat
Experienced Product Designer Lead.
Jakarta, Indonesia
+6282227282910
Hello, I'm Rio Husnady Hidayat, a Lead Product Designer with over 14 years of experience across various industries, including tech, ecommerce, bank, fintech, advertising, telco, and media/television. This diverse experience has honed my ability to adapt, innovate, and deliver results. I'm not just a designer; I'm a strategic thinker, product leader, and adept product management, I've successfully building design team from zero to maturity.
I create solutions blending creativity, business sense, and an open mind. I lead projects from idea to successful launch. I've mastered adaptation, innovation, and consistently delivering results.
Work Experience
Hijra Bank / ALAMI
July 2022 - Present
Group Product Design Lead - Hijra Bank / ALAMI
LIFESTYLE, EDUCATION & WEB TRIBE (IC)
• Built and drove the product design in Hijra Lifestye, and product roadmap to reach product-market fit, and grew the adoption from 0 to 100,000 users in the first 4 months
• Driving customer experiences through design, Lead product design initiatives, crafting end-to-end journey experiences, Use user-centric design principles.
• Design end-to-end "Ask the Professional," direct consultations with experts, Islamic Inspiration, Prayer Times, and also Videos features to increase the product values.
INVESTMENT & ECOSYSTEM TRIBE (Lead)
• Initiated and led improvements in processes, products, and human-centered design, elevating the team's overall performance and fostering growth.
• Led a team of 5 designers, Contributing to a positive change in the team's dynamics and influencing design initiatives. Winning the prestigious Best Fintech Syariah Award the 6th Anugerah Syariah Republika (ASR) 2022.
• Strategized and executed a user-centric product roadmap, significantly enhancing the digital experience. Contributed to business growth and increased customer value.
• Coaching and Mentoring: Provided comprehensive coaching, mentoring, and evaluation, resulting in the improvement of the design team's competencies.
Tokopedia
March 2019 - July 2022
Principal UX Designer - Tokopedia
in TOKOPEDIA ADVERTISING (TopAds) TRIBE
• Achieved a remarkable 190% revenue growth, a 30% increase in New Seller Adoption, and an 18% boost in Retention through the successful revamp of the TopAds Dashboard.
• Led a team of 6 designers, providing hands-on mentoring and coaching, resulting in maximized team performance.
• Created, designed, and executed the TopAds product vision, strategy, and roadmap, significantly contributing to the team's success.
• Recruit, Hiring, Evaluated and guided the design team, implementing effective design processes.
in SEARCH Tribe:
• Empowering Team Leadership: Led a team of 3 designers, mentoring a junior designer to achieve senior status within six months.
• Drove increased user satisfaction through active involvement in research, problem-solving, ideation, prototyping, and experimentation.
• Create a healthy design culture and Introduced a metrics-driven design approach to improve design standards best in class experience, high quality, usability and accessibility.
in CONTENT PLAY! Tribe:
• Guided a team of 2 designers to enhance their performance, contributing to a more dynamic and innovative design approach, improve 50% of productivity of design iteration.
• Initiated workshops to align design strategies with business objectives, implementing strategies that resulting increased user engagement metrics.
• Facilitated research, discovery, ideation, prototyping, and experimentation, delivering a complete design experience; enhanced user satisfaction also prompted a positive shift in user behavior toward desired actions.
in SALAM TRIBE:
• Played a pivotal role in establishing the Tokopedia Salam tribe, create a design foundation for Tokopedia Salam.
• Crafted an end-to-end user journey for Tokopedia Salam, overseeing the entire design process from conception to prototype for the Islamic and Umroh products.
Telkomsel
March 2017 - March 2019
UX Specialist - Telkomsel
• Achieved a 137% growth in revenue and a 90% increase in Monthly Active Users by Leading the design of the revamped MyTelkomsel app projects, Managed end-to-end aspects, from conceptualization to execution, aligning design strategies with business goals.
• Concept, design, delivered, and successfully launched the revamped Telkomsel.com website, resulting in a significant positive shift in user engagement and user satisfaction.
• Lead project and solutions for MyTelkomsel & Telkomsel Web with a strategic focus on user-centric principles, and design sprint workshop. Also streamlined collaboration with stakeholders, business, tech and vendors, resulting in a 35% efficiency
Blanja.com
July 2015 - March 2017
Lead UX Specialist - blanja.com
PT. Metraplasa is Joint venture Ebay and Telkom Indonesia
• Led and mentored a team of 2 UX designers, 1 UI designer, and 3 front-end engineers, ensuring cross-functional collaboration also high-quality project delivery.
• Conceptualized and launched blanja.com from the ground up, yielding a remarkable 25% surge in conversion rates and an impressive 30% elevation in customer satisfaction.
• Executed a comprehensive design approach encompassing competitive audits, heuristic analyses, interviews, quantitative surveys, and the creation of flow wireframes, visual mockups, and interactive prototypes. These efforts significantly contributed to the holistic success and user-centric excellence of the platform.
• Improve the design process, implement usability testing leading to a 20% reduction in user experience issues and a 25% increase in product usability.
• Implemented a system for tracking and analyzing quantitative design metrics, resulting in data-driven design decisions and a 15% improvement in overall design effectiveness.
PT. Aero Systems Indonesia
March 2012 - July 2015
User Experience / Web Designer - PT. Aero Systems Indonesia
PT Aero Systems Indonesia, is a subsidiary of PT Aerowisata and Garuda Indonesia (state-owned airline), a member of Garuda Indonesia group, based in Jakarta, Indonesia its core business is to provide IT Solution for airline industry.
• Designed user experiences for desktop, tablet, and mobile interfaces for real-time flight data mainframe and Airplane Information System.
• Developed the user experience and user interface for Garuda Indonesia's web, mobile, and applications, contributing to a positive brand image and increase customer loyalty
• Led the entire design process, from concept, design to front-end coding using HTML, CSS, and JavaScript, ensuring a seamless and efficient development cycle.
SCTV
January 2009 - March 2012
Senior Graphic Designer - SCTV
• Design graphic concepts and Design & Develop websites for various purposes, including all TV Programs, Corporate, SCTV, Liputan6, SCM, Promo, Quiz, Marketing and more, from concept to design delivered.
• Develop Frontend and Backend SCTV Web and Systems, with html, css, javascript
• Design Programs Flyer, Ads Graphic and Commercial Banner
• Manage TV Programs Social Media Accounts
•Providing Design Support for Web Marketing, and Communication.
PT. Eratel Media Distrindo
June 2008 - January 2009
Graphic Designer - PT. Eratel Media Distrindo
• Managed all corporate graphic and design needs for the company.
• Produced corporate designs and various promotional materials.
• Created advertising content, newspaper commercials, newsletters, and more.
• Produced video and animation promotions to enhance company visibility.
Education
2004 - 2008
ARS University
Teknik Informatika
Skills
- Design Thinking
- Product Design
- Product Management
- UX/UI Design
- UX Strategy
- UX Research
- Project Management
- Strategy Planning
- Critical Thinking and Problem Solving
- Collaboration & Teamwork
- Leadership + Management
- Leadership
- Figma
- Product Development
Languages
- English — Fluent
- Indonesian — Native or Bilingual
Rio Husnady Hidayat
Experienced Product Designer Lead.
Jakarta, Indonesia
+6282227282910
Hello, I'm Rio Husnady Hidayat, a Lead Product Designer with over 14 years of experience across various industries, including tech, ecommerce, bank, fintech, advertising, telco, and media/television. This diverse experience has honed my ability to adapt, innovate, and deliver results. I'm not just a designer; I'm a strategic thinker, product leader, and adept product management, I've successfully building design team from zero to maturity.
I create solutions blending creativity, business sense, and an open mind. I lead projects from idea to successful launch. I've mastered adaptation, innovation, and consistently delivering results.
Work Experience
Hijra Bank / ALAMI
July 2022 - Present
Group Product Design Lead - Hijra Bank / ALAMI
LIFESTYLE, EDUCATION & WEB TRIBE (IC)
• Built and drove the product design in Hijra Lifestye, and product roadmap to reach product-market fit, and grew the adoption from 0 to 100,000 users in the first 4 months
• Driving customer experiences through design, Lead product design initiatives, crafting end-to-end journey experiences, Use user-centric design principles.
• Design end-to-end "Ask the Professional," direct consultations with experts, Islamic Inspiration, Prayer Times, and also Videos features to increase the product values.
INVESTMENT & ECOSYSTEM TRIBE (Lead)
• Initiated and led improvements in processes, products, and human-centered design, elevating the team's overall performance and fostering growth.
• Led a team of 5 designers, Contributing to a positive change in the team's dynamics and influencing design initiatives. Winning the prestigious Best Fintech Syariah Award the 6th Anugerah Syariah Republika (ASR) 2022.
• Strategized and executed a user-centric product roadmap, significantly enhancing the digital experience. Contributed to business growth and increased customer value.
• Coaching and Mentoring: Provided comprehensive coaching, mentoring, and evaluation, resulting in the improvement of the design team's competencies.
Tokopedia
March 2019 - July 2022
Principal UX Designer - Tokopedia
in TOKOPEDIA ADVERTISING (TopAds) TRIBE
• Achieved a remarkable 190% revenue growth, a 30% increase in New Seller Adoption, and an 18% boost in Retention through the successful revamp of the TopAds Dashboard.
• Led a team of 6 designers, providing hands-on mentoring and coaching, resulting in maximized team performance.
• Created, designed, and executed the TopAds product vision, strategy, and roadmap, significantly contributing to the team's success.
• Recruit, Hiring, Evaluated and guided the design team, implementing effective design processes.
in SEARCH Tribe:
• Empowering Team Leadership: Led a team of 3 designers, mentoring a junior designer to achieve senior status within six months.
• Drove increased user satisfaction through active involvement in research, problem-solving, ideation, prototyping, and experimentation.
• Create a healthy design culture and Introduced a metrics-driven design approach to improve design standards best in class experience, high quality, usability and accessibility.
in CONTENT PLAY! Tribe:
• Guided a team of 2 designers to enhance their performance, contributing to a more dynamic and innovative design approach, improve 50% of productivity of design iteration.
• Initiated workshops to align design strategies with business objectives, implementing strategies that resulting increased user engagement metrics.
• Facilitated research, discovery, ideation, prototyping, and experimentation, delivering a complete design experience; enhanced user satisfaction also prompted a positive shift in user behavior toward desired actions.
in SALAM TRIBE:
• Played a pivotal role in establishing the Tokopedia Salam tribe, create a design foundation for Tokopedia Salam.
• Crafted an end-to-end user journey for Tokopedia Salam, overseeing the entire design process from conception to prototype for the Islamic and Umroh products.
Telkomsel
March 2017 - March 2019
UX Specialist - Telkomsel
• Achieved a 137% growth in revenue and a 90% increase in Monthly Active Users by Leading the design of the revamped MyTelkomsel app projects, Managed end-to-end aspects, from conceptualization to execution, aligning design strategies with business goals.
• Concept, design, delivered, and successfully launched the revamped Telkomsel.com website, resulting in a significant positive shift in user engagement and user satisfaction.
• Lead project and solutions for MyTelkomsel & Telkomsel Web with a strategic focus on user-centric principles, and design sprint workshop. Also streamlined collaboration with stakeholders, business, tech and vendors, resulting in a 35% efficiency
Blanja.com
July 2015 - March 2017
Lead UX Specialist - blanja.com
PT. Metraplasa is Joint venture Ebay and Telkom Indonesia
• Led and mentored a team of 2 UX designers, 1 UI designer, and 3 front-end engineers, ensuring cross-functional collaboration also high-quality project delivery.
• Conceptualized and launched blanja.com from the ground up, yielding a remarkable 25% surge in conversion rates and an impressive 30% elevation in customer satisfaction.
• Executed a comprehensive design approach encompassing competitive audits, heuristic analyses, interviews, quantitative surveys, and the creation of flow wireframes, visual mockups, and interactive prototypes. These efforts significantly contributed to the holistic success and user-centric excellence of the platform.
• Improve the design process, implement usability testing leading to a 20% reduction in user experience issues and a 25% increase in product usability.
• Implemented a system for tracking and analyzing quantitative design metrics, resulting in data-driven design decisions and a 15% improvement in overall design effectiveness.
PT. Aero Systems Indonesia
March 2012 - July 2015
User Experience / Web Designer - PT. Aero Systems Indonesia
PT Aero Systems Indonesia, is a subsidiary of PT Aerowisata and Garuda Indonesia (state-owned airline), a member of Garuda Indonesia group, based in Jakarta, Indonesia its core business is to provide IT Solution for airline industry.
• Designed user experiences for desktop, tablet, and mobile interfaces for real-time flight data mainframe and Airplane Information System.
• Developed the user experience and user interface for Garuda Indonesia's web, mobile, and applications, contributing to a positive brand image and increase customer loyalty
• Led the entire design process, from concept, design to front-end coding using HTML, CSS, and JavaScript, ensuring a seamless and efficient development cycle.
SCTV
January 2009 - March 2012
Senior Graphic Designer - SCTV
• Design graphic concepts and Design & Develop websites for various purposes, including all TV Programs, Corporate, SCTV, Liputan6, SCM, Promo, Quiz, Marketing and more, from concept to design delivered.
• Develop Frontend and Backend SCTV Web and Systems, with html, css, javascript
• Design Programs Flyer, Ads Graphic and Commercial Banner
• Manage TV Programs Social Media Accounts
•Providing Design Support for Web Marketing, and Communication.
PT. Eratel Media Distrindo
June 2008 - January 2009
Graphic Designer - PT. Eratel Media Distrindo
• Managed all corporate graphic and design needs for the company.
• Produced corporate designs and various promotional materials.
• Created advertising content, newspaper commercials, newsletters, and more.
• Produced video and animation promotions to enhance company visibility.
Education
2004 - 2008
ARS University
Teknik Informatika
Skills
- Design Thinking
- Product Design
- Product Management
- UX/UI Design
- UX Strategy
- UX Research
- Project Management
- Strategy Planning
- Critical Thinking and Problem Solving
- Collaboration & Teamwork
- Leadership + Management
- Leadership
- Figma
- Product Development
Languages
- English — Fluent
- Indonesian — Native or Bilingual