District Business Manager, Specialty West Coast  •  Azurity Pharmaceuticals

December 2021 - Present

Nevada/Hawaii  •  Arbor Pharmaceuticals

March 2019 - December 2021

Southern California, United States
Motivate, lead & direct 12 specialty pharmaceutical representatives with business development and sales of Neurologic, Pain, Rheumatology and
Cardiology products across three states including California, Nevada,
and Hawaii Lead Specialty sales team on the importance of high impact
messaging to physicians with core products. Lead levels clinical coaching to maximize targeted physician & healthcare provider understanding & utilization of specialty products. Coach Specialist on how to effectively utilize key resources, including marketing materials & technology to drive messaging impact & pull through. Provide clear vision and purposeful business plans & strategies to maximize district sales performance. Build & Sustain relationships with Physician Key Opinion Leaders within District. Lead west coast functions related to planning and set-up of multiple pharmaceutical & pharmacy
channels at national/regional level with patient product access. Spearhead all facets involved in review and analysis of key sales reports and trends to deliver valuable individual & district market insight. Ensure all territory business specialists are promotionally compliant & keep high level of ethical standards as well as abide by Corporate Code of Business Conduct. Drive succession planning, diversity, talent retention and aspirational goal achievement while creating a respectful work environment.

National Product & Marketing Manager  •  Neurologic and Pain Specialty

September 2016 - March 2019

Product & Brand Marketing Manager : Horizant Pain & Neurologic Specialty
Medicine
Nationally led pharmaceutical brand marketing operations related to planning, development, streamlining, and implementation of plans with a five-year strategic direction. Collaborate with Sales Teams to promote brand positioning.
Communicate with Teams and Executive Leadership to set target market
segment needs and develop specific initiatives. Collaborate & provide direction with commercial teams to develop and deploy promotional programs for
optimize brand awareness. Conducted physician research to understand
and deliver valuable sales tools for each segment. Led a cross-functional collaboration, including marketing, product development, medical, regulatory, legal, supply chain, international development, customer service. Liaised with commercial operations and national managed market account teams to ensure patient access programs we're aligned with brand strategies. Managed all National educational conferences. Led Key Opinion Leader development



processes with global & local experts. Maximized & managed national gross to net profit margin for the brand. Developed & fostered sales and marketing relationships strategies that we're in alignment with internal business plans that achieved desired revenue results.

Sr. Specialty District Sales Manager : Neuro Health Sales

Sr. Regional Sales Manager  •  Philips

September 2015 - March 2016

Southern California & Hawaii Region
- Leading a professional specialty sales force within the assigned region.
- Regional manager is responsible for all aspects of management for the sales team.
- Achieve and exceed sales revenue growth expectations for all territories within the assigned region.
- Effectively communicate sales direction within the region.
- Manage, measure and analyze growth plans within region.
- Effectively cultivate, communicate and collaborate with key internal & external customers.

District Sales Manager  •  Metagenics

September 2012 - August 2015

Led a team of high caliber territory sales managers in the specialized
sales of nutritional supplements and medical food products that are
scientifically formulated based on proprietary and published studies in nutrigenomics. Trains, coaches and develops this select group of business sales professionals on how to lead this industry with the successful business management skills and sell with impact directly to medical providers on why and how our nutrition line influences genetic expression for good health. In other words, food and other plant components send signals to cells in the body that ultimately influence our health. That's why we say our nutraceuticals and medical foods help patients reach their genetic potential through nutrition. It's also why we're the most trusted professional brand for patients and health care providers worldwide

Division Sales Manager  •  Genentech

April 2007 - July 2012

Led multiple winning teams generating sales for the Metabolic & Endocrinology
Franchise. Leveraaging sales in large medical accounts, military bases in a restricted managed care environment. Responsibilities included leadership, strategic planning, trend analysis, sales training and coaching, budget management, hiring, and ensuring team compliance with all corporate policies and applicable FDA and PDMA regulations. Managed 10 clinical specialists.
Oversaw a promotional budget in excess of $200, 000.

Regional Business Manager  •  SELECTED

January 2010 - June 2010

responsibility for all data & commission reporting in West Region.
. Built and led 3 separate successful sales teams in a 5-year period.
. Served as a Senior Advisor for Genentech Emerging Manager program.

District Sales Manager  •  GSK

January 1998 - April 2007

San Deigo

District Sales Manager  •  GSK

January 2006 - December 2006

Successfully led & managed 9 Primary Care representatives in the promotion of core products. Charged with managing and developing metro and rural
territories in San Diego area. Analyzed planned and implemented district business development initiatives and strategies to grow market share and sales dollars consistent with product marketing in both specialty and primary care settings.
. District Performance was # 3 of 14 in region. SmithKline Beecham Core
Product Sales
. Specialty product sales including Type 2 Diabetes Avandia Franchise,
Congestive Heart Failure Coreg, erectile dysfunction Levitra, Urology
Avodart antibiotics Augmentin XR,
. Coached & developed representatives calling on primary care, internal medicine, pediatrics, cardiology, endocrinology, urology, allergy, emergency medicine.

. Successful product launch experience including AvandaMet, and Augmentin
XR
. 2006 Leadership by example Award - Most prestigious company award for collaboration & coordination with leadership team

National Sales Trainer  •  GSK

January 2005 - December 2005

National Levitra Sales Trainer; Responsible for National Development and
Training of all new Sales Professionals within the organization
. Work closely with marketing in the development of core sales training.
. Develop and implement new and advanced core training modules. Work
closely with the development of regional trainers throughout the country.

Regional Sales Trainer  •  GSK Southern & Northern California

January 2004 - December 2004

. Sales Training support in achieving sales goals by identifying, preparing & conducting new representative & advanced training sessions. Endocrinology,
Urology, Antibiotics, CNS