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On
4-6 years
6-10 years
10-15 years
More than 15 years
輔仁大學
Past
Business Development @bOMDIC
Sales Manager / Account Manager
Within two months
Unemployed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
MarketingBiz-Solution Product Manager @LINE Taiwan Limited2019 ~ Present
・
Product Manager, Project Management, Process Design
Within one month
Employed
・
Open to opportunities
Part-time / Remote Only
6-10 years
輔仁大學
・
英國語文學系, 對外華語教學
Digital Marketing Manager @Amazon Web Service (AWS)2021 ~ Present
・
Digital Marketing Manager
Within one month
a Digital Marketing Manager. In Addition, I am also a content marketing & SEO freelance speaker. My ideal working environment is to make use of my advantages to create future trends and plans and then build a cheerful while effective teamwork space at the same time! Amazon Web Services - Digital Marketing Manager [email protected] Experience Amazon Web Services (AWS) , Digital Marketing Manager, Mar 2021 ~ Present Since I joined AWS, I have always succeeded in improving performance through innovation and data analysis. In past years, I redefined the Lifecycle nurturing campaign, Finally I contributed to over
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
中國文學系, 新聞學系
Active
Active
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) @Brands Suntory Taiwan2019 ~ Present
・
Senior Digital Account Director
Within one month
Russell Chang Job Title Taipei City, Taiwan 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD . With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3 rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA). Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch. 8+ years in managerial role. With entrepreneurship, good team player, willing
Employed
Full-time / Interested in working remotely
10-15 years
輔仁大學
・
社會工作, 影像傳播
Digital Marketing Manager @ONE Shot 品牌顧問所_珅采股份有限公司2020 ~ Present
・
Within one month
陳芃憶｜Penny Chen Taipei, Taiwan 於整合行銷代理商「ONE Shot」擔任電商品牌專案負責人，曾服務過的客戶類型橫跨FMCG、汽車、時尚服飾、美妝產業，擅長從數據面為品牌找到可進攻的機會點，擁有清晰的邏輯、數據洞察能力，以及在廣告代理商累積多年的多方溝通協調
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
影像傳播系
Past
SEO文案寫手 @達文西數位科技有限公司2022 ~ Present
・
Content Curator、Digital Marketing Specialist、Social Media Marketing Specialist
More than one year
am Gene Chen and I am a highly motivated individual who loves exploring new things! I have worked as a marketing and program planner for a large e-commerce platform, as well as a program planner for film and television shows. I have experience in event planning, program planning, digital marketing, copywriting, social media management, art design, and project management. I majored in Visual Communication Design in college, which has allowed me to become proficient in various digital illustration software such as Photoshop and Illustrator. With a diverse background in program planning, digital marketing, and visual design
Unemployed
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
應用美術系 視覺傳達組 Department of Applied Arts
專案管理/副分析師 @財團法人資訊工業策進會服務創新研究所2018 ~ Present
・
Within two months
Jen Catholic University. Skills Integrated marketing strategy, Project management, Social Media Marketing, Data observation and Application Consulting. Experiences Institute for Information Industry, Project Management , Apr 2018 ~ Now Software product development and process schedule management, project schedule management, cross-organization communication, and business sales. Finara Living, Senior Integrated Marketing, Jun 2017 ~ Apr 2018 Official website and various online channels operation, data observation (Google analytics, Facebook, Instagram), membership growth and social media maintenance, brand marketing strategy planning and execution. OPI Taiwan, Senior digital Marketing, Feb 2015 ~ Jun 2017 Official website operation, marketing strategy formulation, social media operation, visual
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
6-10 years
輔仁大學
・
影像傳播學系Past
Associate Campaign Performance Service Manager @OneAD果實夥伴2020 ~ 2021
・
digital marketing
Within three months
Unemployed
Full-time / Interested in working remotely
6-10 years
輔仁大學
・
大眾傳播
Assistant Ad Optimization Manager @優像數位媒體科技股份有限公司2020 ~ Present
・
業務經理、商務開發、客戶經理、廣告優化、數據分析
Within three months
學 經濟系 （碩士）論文：市場垂直差異下的技術授權 https://bit.ly/3dgC06m 輔仁大學 經濟系 （學士）Joyce Tsai 蔡佩君 Hi! I have 6 years plus experience of digital ads. I am used to working with different kinds of advertising partners at home and abroad. I am focusing on traffic monetization & optimization. To use data and find the best way of monetization is what I enjoy to do. Looking forward to talking to you
Employed
Full-time / Remote Only
4-6 years
輔仁大學
・
經濟研究所
Product Manager @CTBC Bank2016 ~ 2018
・
Senior Product manager
Within one year
陳爾豪 Erhau Chen 「Born from the digital generation, and owned Fintech and startup crossover experience.」 • Experienced product manager with strong analytical and problem-solving skill. • 7+ years of experience in product planning, digital marketing, and business strategies. Product Manager at LINE Bank Preparatory office（LINE純網銀籌備處） [email protected] competencies Product Growth + Project Management + Growth Hacking + APP Project Planning & Execution + Website Traffic Analysis Digital Strategy + Digital Campaign Planning + Digital Media Strategy + Online to Offline Event Execution Social Planning + Account
Full-time / Not interested in working remotely
6-10 years
輔仁大學
・
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Within one month
Assistant Manager - Direct Marketing of North Asia (HKTW)
Brands Suntory Taiwan
・
2019 ~ Present
Professional Background
Current status
Employed
Job Search Progress
Professions
Marketing Operations, Performance Marketing Manager, Traffic Management
Fields of Employment
Ecommerce, AdTech / MarTech, Marketing / Communications
Work experience
10-15 years
Management
I've had experience in managing 5-10 people
Skills
Languages
English
・
Fluent
Chinese
・
Native or Bilingual
Job search preferences
Positions
Senior Digital Account Director
Job types
Full-time
Locations
Taipei, 台灣
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
輔仁大學
Major
社會工作, 影像傳播
Russell Chang
Job Title
Taipei City, Taiwan
- 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
- With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
- Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
- 8+ years in managerial role.
- With entrepreneurship, good team player, willing to share.
工作經歷
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan
六月 2019 - Present
DTC Business (brand owned eCommerce site) 2019 – 2022H1
Role & Responsibility
- Responsible for digital marketing and CRM to drive sales growth.
- Look after OMO customer journey to ensure good customer experience.
- Lead a team of 1 talent and manage advertising agencies to reach sales target.
- Manage A&P, Price control and stock inventory to delivery good profit result.
- New business model transformation: Cross Broader eCommerce (from zero to 1)
Achievement
- Sales YoY growth +110%.
- New customer: number of customers increased +37%
- CRM: Customer Lifetime value increased +12%
- Consecutive nominated as Best Employee
B2B2C Business (3rd party e-shopping site): 2022H2 - Now
Role & Responsibility
- Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
- Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
- Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.
Achievement
- Sales YoY growth +18%.
- Open new e-shopping site channel: Momoshop in 2023.
Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager • Appier (沛星互動科技股份有限公司)
七月 2015 - 五月 2019
Role & Responsibility
- Lead a team of 6 talents to reach business growth through solution service for HKTW.
- Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
- Build new Account management team and SOP from scratch.
- Participate in product road map discussions based on market insight and develop the go-to-market strategies.
Achievement
- Sales YoY growth +224%.
- Customers YoY grew +192%.
- 15% above Incremental revenue from new Ad-tech product.
- Successfully launch new Mar-tech products into market.
- Recognized as BEST Appier’s Employee.
Senior Business Development / Senior Programmatic Optimizer • Ad Partner
七月 2014 - 六月 2015
Role & Responsibility
- Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
- Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.
Achievement
- Open new business with great agencies, such as Carat, WPP, United Media Group
- Enhance 9X budget investment in existing client.
Senior Media Planner • OMD Taiwan
七月 2012 - 七月 2014
Role & Responsibility
- In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
- Introduce new scientific & data-driven measurement approach for branding client.
- Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO
Achievement
- Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
- Watsons EC site Launch & best ROI record creator (ROAS around 6).
Contractor • Working Holiday in Australia
二月 2011 - 三月 2012
gap year in Australia.
Senior Account Executive • 奧美互動行銷 OgilvyOne
九月 2010 - 十二月 2010
Role & Responsibility
- Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
- Execute digital marketing campaigns.
Senior Account Executive • Penetration Internet Agency 穿透力創意行銷
八月 2009 - 九月 2010
Role & Responsibility
- Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
- Execute digital marketing campaigns.
Account Executive • 久騰數位行銷有限公司
七月 2008 - 八月 2009
Role & Responsibility
- New client pitching. Achievement: JP Morgan, Yungshin Pharm
- Conduct digital campaign in existing clients: TCB Bank, FTV
學歷
2000 - 2004
輔仁大學
社會工作,影像傳播
資格認證
Dale Carnegie Course Certification of Achievement
卡內基訓練
發照日期 七月 2017 · 永久有效
Google Analytic
發照日期 五月 2016 · 永久有效
技能
Skills
- Growth Marketing & Data-driven marketing
- Familiar with AdTech and MarTech tool
- Seasoned in eCommerce and DTC business
- Cross broader eCommerce & International marketing
Russell Chang
Job Title
Taipei City, Taiwan
- 13+ years digital marketing & CRM experience, including FMCG industry Suntory Wellness (BRAND’S Brand) MarTech supplier Appier, Digital agency OMD.
- With HKTW regional market exposure, proficient in Growth Marketing and eCommerce (Brand.com/3rd party e-retailer). Solid skill in Mar-tech tool (DSP, MA, DMP, CDP) and Analytic tool (GA).
- Proven achievement in business transformation project in Suntory Wellness (BRAND’S Brand), and build Appier’ s Account management team from scratch.
- 8+ years in managerial role.
- With entrepreneurship, good team player, willing to share.
工作經歷
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan
六月 2019 - Present
DTC Business (brand owned eCommerce site) 2019 – 2022H1
Role & Responsibility
- Responsible for digital marketing and CRM to drive sales growth.
- Look after OMO customer journey to ensure good customer experience.
- Lead a team of 1 talent and manage advertising agencies to reach sales target.
- Manage A&P, Price control and stock inventory to delivery good profit result.
- New business model transformation: Cross Broader eCommerce (from zero to 1)
Achievement
- Sales YoY growth +110%.
- New customer: number of customers increased +37%
- CRM: Customer Lifetime value increased +12%
- Consecutive nominated as Best Employee
B2B2C Business (3rd party e-shopping site): 2022H2 - Now
Role & Responsibility
- Explore new EC opportunities, include new platform expansion and drive new traffics from existing platform.
- Strengthen EC platform relationships to ensure resource maximization and trading terms negotiations.
- Achieve EC sales targets with periodic promotion plans, sales and stock monitoring.
Achievement
- Sales YoY growth +18%.
- Open new e-shopping site channel: Momoshop in 2023.
Appier logo AppierAppier 3 yrs 11 mos3 yrs 11 mos TaiwanTaiwan Lead of Taiwan Branding and HK Account Service/Senior Business Success Manager/Senior Account Manager • Appier (沛星互動科技股份有限公司)
七月 2015 - 五月 2019
Role & Responsibility
- Lead a team of 6 talents to reach business growth through solution service for HKTW.
- Upsell Ad-tech product and cross-sell Mar-tech products through customer success savvy.
- Build new Account management team and SOP from scratch.
- Participate in product road map discussions based on market insight and develop the go-to-market strategies.
Achievement
- Sales YoY growth +224%.
- Customers YoY grew +192%.
- 15% above Incremental revenue from new Ad-tech product.
- Successfully launch new Mar-tech products into market.
- Recognized as BEST Appier’s Employee.
Senior Business Development / Senior Programmatic Optimizer • Ad Partner
七月 2014 - 六月 2015
Role & Responsibility
- Business Development (buy side): Develop new advertisers/ reseller for “RTB” ad service.
- Programmatic Optimizer: Media planning, publisher partnership (sell side) and campaign execution to deliver good performance.
Achievement
- Open new business with great agencies, such as Carat, WPP, United Media Group
- Enhance 9X budget investment in existing client.
Senior Media Planner • OMD Taiwan
七月 2012 - 七月 2014
Role & Responsibility
- In charge of communication strategy, media tactic planning and media buying to pitch new clients and achieve existing clients’ business goals.
- Introduce new scientific & data-driven measurement approach for branding client.
- Key accounts: Watsons, Johnson & Johnson, Fedex, hp, HBO
Achievement
- Pioneer in utilizing “Reach & Frequency” metric in Watsons branding campaign and enhance Watsons 6X budget digital investment.
- Watsons EC site Launch & best ROI record creator (ROAS around 6).
Contractor • Working Holiday in Australia
二月 2011 - 三月 2012
gap year in Australia.
Senior Account Executive • 奧美互動行銷 OgilvyOne
九月 2010 - 十二月 2010
Role & Responsibility
- Project management for key accounts. (BRAND’S Suntory & Yunching real estate)
- Execute digital marketing campaigns.
Senior Account Executive • Penetration Internet Agency 穿透力創意行銷
八月 2009 - 九月 2010
Role & Responsibility
- Account Service for existing clients. (Kimberly-Clark, Wei-Chuan, Coco-tea)
- Execute digital marketing campaigns.
Account Executive • 久騰數位行銷有限公司
七月 2008 - 八月 2009
Role & Responsibility
- New client pitching. Achievement: JP Morgan, Yungshin Pharm
- Conduct digital campaign in existing clients: TCB Bank, FTV
學歷
2000 - 2004
輔仁大學
社會工作,影像傳播
資格認證
Dale Carnegie Course Certification of Achievement
卡內基訓練
發照日期 七月 2017 · 永久有效
Google Analytic
發照日期 五月 2016 · 永久有效
技能
Skills
- Growth Marketing & Data-driven marketing
- Familiar with AdTech and MarTech tool
- Seasoned in eCommerce and DTC business
- Cross broader eCommerce & International marketing