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On
4-6 years
6-10 years
10-15 years
More than 15 years
Past
行銷專員 @梵澄新媒體股份有限公司2022 ~ 2024
・
企劃行銷人員、社群行銷小編、網站行銷人員等等行銷相關
Within one month
劉品妤 台灣台中市 IG : Pinkkk___y 工作經歷 五月三月 2024 行銷專員 梵澄新媒體股份有限公司 1.社群營運:營運社群期間，IG粉絲數從最初剛接手時的個位數成長到5000多名，單篇貼文最高觸及人數12335人次，FB Reels觀看次數最高則有到96萬次。 2.活動策
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
銘傳大學
・
休閒遊憩
Past
口碑行銷副理 @傑思愛德威媒體股份有限公司2021 ~ 2024
・
專案管理師/專案經理/產品經理/行銷企劃
Within one month
教育訓練、公司產品服務Sales Kit規劃和撰寫、跨部門溝通協調。 4. 實際管理組員4名，負責協調團隊內部工作、主管交辦事項。 社群行銷企劃 • WomEDGE Integrated Marketing 全境整合行銷 (2019//1) 1. 媽媽經YouTube頻道運營與社群管理(管理期間頻道訂閱數增漲約20%) 2. 網
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
輔仁大學 Fu Jen Catholic University
・
影像傳播學系
Past
Product Manager @TG3D Studio2023 ~ 2023
・
市場調查、市場分析、商業分析、資料分析
Within one month
寫 PRD ・專案管理: 彙整 Product Backlog、Sprint Meeting，評估優先序，追蹤項目進度 # Chatbot # CRM #Social Media # 產品生命週期 # 軟體開發流程 # UI/UX設計 社群行銷專員 • CHATISFY 聊天機器人平台 (法可創新股份有限公司) 五月四月 2019 ・社群運營: 創建公司首個 FACEBOOK 社團 ・內容創作: 從零策劃
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
National Taipei University of Business 國立台北商業大學
・
商品創意經營學系
Past
行銷企劃專員 @三小文創有限公司2022 ~ 2023
・
品牌宣傳及媒體公關人員、 行銷企劃人員、活動企劃人員、傳播媒體企劃人員
Within one month
專長 技能 社群及內容行銷 社群行銷： 運用社交媒體平台建立品牌聲譽、提高曝光度，並與目標受眾建立良好互動關係。 內容行銷： 運用文字、圖像和，吸引目標受眾、提高品牌知名度和促進銷售 （FB 粉專、IG、網頁貼文撰寫） 行銷策略整合 跨渠道整合： 結合
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
實踐大學
・
行銷管理學系
兼職行銷企劃人員 @住邦佳士得國際資產管理2022 ~ Present
・
行銷企劃/美術設計/文字工作者/行政總務
Within one month
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
倫敦藝術大學，坎伯韋爾藝術學院
・
IllustrationEmployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
Past
資深整合行銷企劃｜Senior Specialist, Community @樺舍全媒體整合股份有限公司2023 ~ 2023
・
-
Within one month
金賢恕｜Shawn Kim Senior Marketing Specialist｜Ex-Condé Nast｜Ex-Gogoro｜Ex-udn.com I'm Shawn！累積超過 5 年社群行銷經驗，足跡橫跨新聞產業、品牌端到廣告代理商。 ✔ 多平台社群媒體經營 / 品牌社群策略 ✔ 整合行銷企劃 / 專案管理 ✔ 數據分析與成效追蹤 / 廣告投放 ✔ 細心、靈活、高時
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
國立中山大學 National Sun Yat-Sen University
・
社會學Unemployed
・
Ready to interview
Full-time / Remote Only
4-6 years
國立屏東科技大學 National Pintung University of Science and Technology
・
食品科學
美容實習編輯 @ELLE Taiwan 赫斯特媒體集團2022 ~ Present
・
平面設計師
Within one month
文章、指南和故事。我對美容行業趨勢有敏銳的觸覺，能夠將其巧妙轉化為生動的文字內容，吸引讀者並提供有價值的信息。 社群行銷/數位行銷 • EVOLRICH 一月一月 2023 I possess extensive experience in diverse marketing roles, encompassing areas such as marketing, digital marketing, and brand management. With comprehensive marketing knowledge and a range of skills, I am adept at achieving business objectives
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
銘傳大學
・
新聞與大眾傳播學位學程
Past
Visual designer, Graphic designer, mkt. Specialist, social-media editor. @Freelancer2019 ~ Present
・
全職員工
Within one month
計」、「社群行銷」和「活動企劃」。 品牌視覺設計：每月活動DM視覺設計、主題企劃會議、EDM、海報、邀請卡、書冊目錄設計、印刷廠聯繫溝通；社群行銷：管理品牌總部與分公司共10個粉絲專頁，與其他社群帳戶，維護與創造品牌形象、撰寫貼文、網路行銷操作；活動企
Reputation Credits6
Unemployed
・
Ready to interview
Full-time / Interested in working remotely
6-10 years
建國科技大學
・
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Definition of Reputation Credits
Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
Digital Marketing | Account Manager | Ad Operation
Dcard 狄卡科技股份有限公司
・
2023 ~ 2023
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
Digital Marketer, Marketer, Brand Marketer
Fields of Employment
Digital, Internet, E-Commerce
Work experience
2-4 years work experience (1-2 years relevant)
Management
None
Skills
Languages
Chinese
・
Native or Bilingual
English
・
Intermediate
Korean
・
Intermediate
Job search preferences
Positions
數位廣告優化師、數位行銷專員、電商行銷專員、數位媒體企劃、媒體優化專員、Account Manager
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
世新大學
Major
餐飲管理
Keving Yang Email
Outdoor Enthusiasts [email protected]
Education (2015-2019) Phone
F&B Management 0975-695-110
Work Experience
Ads Optimizer • DCARD TAIWAN LTD.
Mar 2023 - Oct 2023
【 Advertising Media Operations 】
- Experience: Managed and oversaw advertising operations for Dcard and Dcard Network Media.
- Client Management: Handled clients across diverse industries, with a primary focus on Apparel, Food, FMCG, and 3C.
- Customization: Utilized internal databases to tailor advertising audiences and implement remarketing strategies.
- Campaign Support: Assisted in brand campaign planning and content creation, covering graphics, videos, and copywriting.
【 Data Analysis and Optimization 】
- Analytical Tools: Analyzed advertising data using various tools, including Google Trends and ChatGPT, to provide optimization recommendations.
- Data Utilization: Utilized pivot tables and internal database data for recommendations on ad placements, budget allocation, target audiences, and advertising materials (presentation format, post content).
【 Project Management and Communication 】
- Data Organization: Organized and consolidated internal data, including social media behavior and competitor analysis.
- Collaboration: Worked closely with media planners, sales teams, and project managers to facilitate advertising projects.
- Communication Skills: Interacted with external partners to address advertising issues and ensure smooth project execution.
Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
- Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
- Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.
【 Data Analysis and Optimization 】
- Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
- Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.
【 CRM Management 】
- Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
- Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.
【Presentation and Communication】
- Training Role: Serve as an in-house Meta advertising training instructor.
- Orientation and Training: Assist in the new employee orientation and training presentations.
- Collaboration: Communicate and cooperate with different departments (RD, AE)
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.
Skills and Certifications
Keving Yang Email
Outdoor Enthusiasts [email protected]
Education (2015-2019) Phone
F&B Management 0975-695-110
Work Experience
Ads Optimizer • DCARD TAIWAN LTD.
Mar 2023 - Oct 2023
【 Advertising Media Operations 】
- Experience: Managed and oversaw advertising operations for Dcard and Dcard Network Media.
- Client Management: Handled clients across diverse industries, with a primary focus on Apparel, Food, FMCG, and 3C.
- Customization: Utilized internal databases to tailor advertising audiences and implement remarketing strategies.
- Campaign Support: Assisted in brand campaign planning and content creation, covering graphics, videos, and copywriting.
【 Data Analysis and Optimization 】
- Analytical Tools: Analyzed advertising data using various tools, including Google Trends and ChatGPT, to provide optimization recommendations.
- Data Utilization: Utilized pivot tables and internal database data for recommendations on ad placements, budget allocation, target audiences, and advertising materials (presentation format, post content).
【 Project Management and Communication 】
- Data Organization: Organized and consolidated internal data, including social media behavior and competitor analysis.
- Collaboration: Worked closely with media planners, sales teams, and project managers to facilitate advertising projects.
- Communication Skills: Interacted with external partners to address advertising issues and ensure smooth project execution.
Facebook Advertising Professional • Taipei Digital
Nov 2020 - Aug 2022
【 Advertising Media Operation 】
- Experience: Nearly 2 years of expertise in Meta platforms (Facebook, Instagram) and CPAS (including Shopee, MOMO platform) advertising.
- Industries Operated: Managed operations for 10+ industries, predominantly serving e-commerce clients in sectors such as apparel, beauty, finance, medical and beauty, real estate, food, Q-commerce, etc.
- Technical Proficiency: Utilized GTM and Facebook Pixel tools for client setup and troubleshooting of conversion events.
【 Data Analysis and Optimization 】
- Analytics Tools: Utilized Google Analytics, Similarweb, Google Trend, and other marketing tools to provide data-driven ad optimization suggestions.
- Data Interpretation: Utilized Excel pivot tables for data analysis, offering recommendations on ad placement strategy, budget allocation, and material (type and copy content) optimization.
【 CRM Management 】
- Budget Management: Oversaw monthly budgets for millions of customers and conducted weekly and monthly reviews with clients.
- Reporting: Prepared quarterly and annual data reports, offering follow-up advertising budget planning, industry trend insights, and proposing new features.
【Presentation and Communication】
- Training Role: Serve as an in-house Meta advertising training instructor.
- Orientation and Training: Assist in the new employee orientation and training presentations.
- Collaboration: Communicate and cooperate with different departments (RD, AE)
- Case Studies -
1. [ Health food industry / ROAS 3-4 ]
- Conducted A/B Tests for optimal material, audience, and product sets.
- Regularly provided official and industry-related trend data (Nielsen, FacebookIQ) for advertising strategy planning.
- Maintained a stable ROAS between 3-4.
2. [ Apparel industry / ROAS about 6-7 ]
- Adjusted different product catalogs based on Meta ads and GA data.
- Employed Excel pivot tables to determine the best material (image, video presentation, content theme) and audience.
- Maintained a stable ROAS between 6-7.
3. [ Real Estate Industry / List CPA 350-450 ]
- Developed tailored strategies for various real estate projects, targeting diverse audiences and using creative formats.
- Conducted A/B tests to identify optimal targeting strategies, audiences, and creatives.
- Implemented cross-referenced audience marketing, resulting in a stable CPA below 450 and contributing to the successful sell-out of projects.