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Sasha Chiu
Product Manager | Cryptocurrency | UX Design | Digital Transformation
學歷
University of Leeds, 科學碩士（MS）, Digital Information Management and Systems Innovation, 2022 ~ 2023
輔仁大學 Fu Jen Catholic University, 學士學位, 大眾傳播, 2011 ~ 2015
工作經歷
Maxity.io, Senior Product Manager , Oct 2021 - Oct 2022
- Successfully launched Maxity.io, an award-winning Web 3.0 application focused on a charitable-based NFT marketplace, within half a year.
- Optimised decentralised wallet, defi swap and farm.
- Defined a prioritised product roadmap by conducting competitor analysis, user-driven research, and aligning with the engineering team's objectives.
- Developed compelling business cases, demonstrating the benefits of the roadmap and measuring success through predetermined platform indicators.
- Gained a deep functional understanding of essential systems and platforms, improving the end-to-end customer experience by promoting agile development and third-party integrations.
- Facilitated cross-team communication among teams in Taiwan, the UK, and outsourcing partners, focusing on smart contract structure and implementation.
- Iteratively developed critical application features and optimised user experience to integrate versions one and two seamlessly.
- Established collaborative relationships e.g. Chainlink Lab, fostering valuable partnerships for mutual growth and advancement.
BlockTown Technology Co., Product Owner , Jul 2020 ~ Jul 2021
- Successfully managed two products simultaneously, effectively heading timelines, progress, and meeting product requirements.
- Led and trained two UI designers and a Junior PM, guiding two teams of 6-10 members using Scrum development.
Centralised Exchange
- Responsible for the Product Owner, conducting a comprehensive analysis of product requirements and development cycles, and breaking down goals into sprints.
- Improved order execution and speed by implementing trading robots and dark pools.
- Optimised the candlestick interface and trading speed to ensure a secure trading environment.
- Developed and introduced Staking and Fixed Savings features, which resulted in a 10% increase in usage times and user retention.
- Strategised and planned the integration of new chains and token listings, such as Polkadot/Dot.
Software Product Development
- Led the development of an online voucher platform from the ground up.
- Successfully launched the MVP version of the platform within a three-month timeframe.
- Acted as a Scrum Master, facilitating the team's transition to an agile development model, enhancing cohesion and efficiency.
Neweb Technologies Co., Product Manager, Jul 2018 ~ Feb 2020
1. 第三方支付平台介面之設計與使用者的消費數據報告，分析客群參數，進一步分類使用者類別
2. 協同工程師設計數據分析程式軟體，優化分類客群之過程，整體分析過程效率提高20%
3. 針對客群潛在使用商品/服務進行邀約合作，擴大公司支付平台之營業項目
4. 客服系統/語音 IVR規劃，SA 資源整合
國泰世華銀行 (總行), 產品企畫科專員, Aug 2015 ~ May 2018
1. 聯名信用卡專案規劃：負責co-branded credit card的產品規劃、行銷方案，成功分析正確客群，推廣後刷卡營業額增加過去同期20%
1.1. 百萬預算提高 150% 辦卡率，突破以往新高達
1.2. 成平均每卡消費年成長一千元以上
2. 大眾廣宣：部門廣宣媒體窗口，協助部門內信用卡產品、促刷活動的廣宣評估及建議
2.1 協助部門內行內數位廣告及戶外廣告有效導流成長0.5倍。
3. LINE官方帳號：帳號維運、廣告議題、成效分析
3.1. 整合銀行部門與人壽保險部門，主導跨領域金融產品之行銷活動，確實增加公司營業利潤與品牌知名度
3.2. 規畫 Line 活動，快速累績會員 3 週成長達近千位粉絲
4. 參與專案：Apple/Google/Samsung pay、信用卡線上申請、銀行官網改版。
客服系統_軟體整合
執行內容：
1. 語音流程重編 2. 客服系統軟體規劃 ( 架構/資料存放/資料庫串接 ) 3. Chat bot 導入評估
4. 系統廠商評估 5. 時程安排。
你好，我是 Sasha，謝謝您閱讀這份履歷，
若我有符合該職位角色期待，希望有跟您聊聊的機會，謝謝 ：）
Sasha Chiu
Product Manager | Cefi | Defi | NFT | UX Design | Digital Transformation
Product Manager
Taipei, Taiwan
[email protected]
Sasha Chiu
Product Manager | Cryptocurrency | UX Design | Digital Transformation
學歷
University of Leeds, 科學碩士（MS）, Digital Information Management and Systems Innovation, 2022 ~ 2023
輔仁大學 Fu Jen Catholic University, 學士學位, 大眾傳播, 2011 ~ 2015
工作經歷
Maxity.io, Senior Product Manager , Oct 2021 - Oct 2022
- Successfully launched Maxity.io, an award-winning Web 3.0 application focused on a charitable-based NFT marketplace, within half a year.
- Optimised decentralised wallet, defi swap and farm.
- Defined a prioritised product roadmap by conducting competitor analysis, user-driven research, and aligning with the engineering team's objectives.
- Developed compelling business cases, demonstrating the benefits of the roadmap and measuring success through predetermined platform indicators.
- Gained a deep functional understanding of essential systems and platforms, improving the end-to-end customer experience by promoting agile development and third-party integrations.
- Facilitated cross-team communication among teams in Taiwan, the UK, and outsourcing partners, focusing on smart contract structure and implementation.
- Iteratively developed critical application features and optimised user experience to integrate versions one and two seamlessly.
- Established collaborative relationships e.g. Chainlink Lab, fostering valuable partnerships for mutual growth and advancement.
BlockTown Technology Co., Product Owner , Jul 2020 ~ Jul 2021
- Successfully managed two products simultaneously, effectively heading timelines, progress, and meeting product requirements.
- Led and trained two UI designers and a Junior PM, guiding two teams of 6-10 members using Scrum development.
Centralised Exchange
- Responsible for the Product Owner, conducting a comprehensive analysis of product requirements and development cycles, and breaking down goals into sprints.
- Improved order execution and speed by implementing trading robots and dark pools.
- Optimised the candlestick interface and trading speed to ensure a secure trading environment.
- Developed and introduced Staking and Fixed Savings features, which resulted in a 10% increase in usage times and user retention.
- Strategised and planned the integration of new chains and token listings, such as Polkadot/Dot.
Software Product Development
- Led the development of an online voucher platform from the ground up.
- Successfully launched the MVP version of the platform within a three-month timeframe.
- Acted as a Scrum Master, facilitating the team's transition to an agile development model, enhancing cohesion and efficiency.
Neweb Technologies Co., Product Manager, Jul 2018 ~ Feb 2020
1. 第三方支付平台介面之設計與使用者的消費數據報告，分析客群參數，進一步分類使用者類別
2. 協同工程師設計數據分析程式軟體，優化分類客群之過程，整體分析過程效率提高20%
3. 針對客群潛在使用商品/服務進行邀約合作，擴大公司支付平台之營業項目
4. 客服系統/語音 IVR規劃，SA 資源整合
國泰世華銀行 (總行), 產品企畫科專員, Aug 2015 ~ May 2018
1. 聯名信用卡專案規劃：負責co-branded credit card的產品規劃、行銷方案，成功分析正確客群，推廣後刷卡營業額增加過去同期20%
1.1. 百萬預算提高 150% 辦卡率，突破以往新高達
1.2. 成平均每卡消費年成長一千元以上
2. 大眾廣宣：部門廣宣媒體窗口，協助部門內信用卡產品、促刷活動的廣宣評估及建議
2.1 協助部門內行內數位廣告及戶外廣告有效導流成長0.5倍。
3. LINE官方帳號：帳號維運、廣告議題、成效分析
3.1. 整合銀行部門與人壽保險部門，主導跨領域金融產品之行銷活動，確實增加公司營業利潤與品牌知名度
3.2. 規畫 Line 活動，快速累績會員 3 週成長達近千位粉絲
4. 參與專案：Apple/Google/Samsung pay、信用卡線上申請、銀行官網改版。
客服系統_軟體整合
執行內容：
1. 語音流程重編 2. 客服系統軟體規劃 ( 架構/資料存放/資料庫串接 ) 3. Chat bot 導入評估
4. 系統廠商評估 5. 時程安排。
你好，我是 Sasha，謝謝您閱讀這份履歷，
若我有符合該職位角色期待，希望有跟您聊聊的機會，謝謝 ：）
Sasha Chiu
Product Manager | Cefi | Defi | NFT | UX Design | Digital Transformation
Product Manager
Taipei, Taiwan
[email protected]