Alex Pauncz I'm a creative marketer & strategist passionate about technology, entrepreneurship and marketing. In the last 6 years, I've lead many growth & brand marketing initiatives for CData Software, helping the company scale 10x from a founder-led, bootstrapped startup through three funding rounds led by VC partners. Before joining CData, I cut my teeth as an SEO & copywriter in a B2B marketing agency and at an IT services firm. Raleigh, NC, USA Work Experience OctoberPresent Product Marketing Manager — OEM CData Software - Lead marketing for CData's largest line of business: OEM embedded integration - Set the

. Experienced campaign designer both HTML and rich-text media enabled templates. Effectively creating and managing user automation for engagement and ROI. Generate new leads by converting web traffic through CTA, landing pages, & Forms. Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports. Maintain revenue vs expense dashboard YOY for digital marketing efforts. Manager - Digital Marketing at Aspiring Minds India JunJun 2020 Creating content calendar for digital marketing and Email campaigns. Set-up a marketing automation system (CRM + email + Social Media). Ensure marketing message

Sass, Enzyme, Chai, Sinon Experience Managing Director, Technology Solutions • Teach For AmericaLed implementation of registration and check-in platform for summit with 18,000 attendees - Collaborated to implement enhancements to Salesforce platform using Agile methodology - Managed Salesforce integration and UX overhaul for annual survey completed by 30,000 users - Implemented marketing automation software for 250 end-users in collaboration with Marketing - Managed team of four business analysts Director, Business Analysis • Teach For AmericaPrimary technology partner and product owner for the Alumni Affairs Team - Core team member for enterprise-wide Salesforce implementation project - Developed business requirements and other artifacts for all

incentive training program, resulting in a notable growth of +7% in Q month and achieving predetermined targets. Creatively leading a team in crafting an annual promotion plan for the Wuxi Growth Camp, enhancing motivation and engagement among ABOs and driving greater focus on program participation. Innovatively utilizing marketing automation and the LINE ecosystem to develop the New ABO Accelerator, accelerating the conversion process for newly developing ABOs. Established Amway Taiwan H+W business opportunity and implement precise enablement strategy to maximize growth and success in the market. Manager - Creators+ • Amway Jul.,Feb

Platforms like Google & LinkedIn Generated 400+ Qualified Leads every quarter for B2B SaaS Platform Implemented 360 Degree Marketing Approach catering to Full-Funnel Marketing (ToFu, MoFu, BoFu) Delivered industry-leading 5x Return on Marketing Investments Specialist - Marketing • ProHance JulyJuly 2021 Developed reports and dashboards for the CEO & Head of Marketing (using HubSpot, Excel, and Zoho Analytics) that measured the effectiveness of Inbound & outbound marketing campaigns. Automated various processes using HubSpot Workflows. Help shape/devise marketing strategies by identifying appropriate marketing channels & target customers for lead generation campaigns Intern Marketing Analyst • ProHance AprilJune 2019 Performed Revenue Forecasting

on-prem backend database to cloud data warehouse with GCP and Snowflake Build and maintain data models with dbt Create company-wide metric dashboard and visualisations using Tableau Maintain and decommission legacy QlikSense platform Implement Segment data tracking tools on websites and mobile apps and integrate with product analytics/ marketing automation tools (Amplitude, Google Analytics, Customer.io) Senior Data Analyst • Nordea Bank MayMarch 2022 I started my career in Nordea's Graduate Program and spent 5 years working in various data analytics positions at the largest bank in the Nordics. •: Data Analyst at Nordea Finance •: Customer Insight

SEO Authority Building Technical SEO Keyword Research Internal/External Link Analysis Local & Mobile SEO PAID MEDIA Media Planning Traditional Media Buying Programmatic Media Buying Search & Social Advertising Direct Buys Video Advertising Mobile Advertising CREATIVE CONTENT & STRATEGY Creative Strategy Brand Identity Copywriting Graphic Design User Interface Design Video Production EMAIL MARKETING Email Subscriber Acquisition SMS Subscriber Acquisition Email Design & Copy Email & SMS Deployment Marketing Automation AMAZON MARKETING Amazon Listing Optimization Amazon Storefront & Branding Amazon Catalog Organization Amazon Brand Registry Amazon Reporting & Analytics USER EXPERIENCE Usability Testing Survey Design & Deployment Design Research Functional Specifications Interaction Design CONVERSION RATE OPTIMIZATION (CRO) A