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Definition of Reputation Credits
工作經歷
Apr 2022 - Sep 2022
資深數位廣告顧問AM @維肯媒體股份有限公司
▍多媒體廣告操作 Facebook/Google/LINE/Yahoo/網紅/論壇
- 廣告成效數據追蹤優化、運用分析工具similar web、社群經營企劃發想，結合網紅/論壇行銷，提供多方渠道佈局與建議方案
- 服務知名金融產業客戶，提升開戶及產品銷售量20%、服務酒類產業客戶，增加LINE官方帳號好友數40%
▍Facebook/Google/LINE/Yahoo/KOL multi-channel
- Managed client relationships for multiple accounts and reported for client account updates, recommendations and results
- Served a well-known financial industry client, increasing account opening and product sales by 20%
- Served a well-known wine industry client, increasing the number of friends on the LINE official account by 40%
Dec 2019 - Mar 2022
資深數位廣告顧問AM @生洋網路股份有限公司
▍多媒體廣告操作 Facebook/Google/LINE/Yahoo
- 廣告成效數據追蹤優化，運用分析工具Google analytics、Looker Studio，提供多媒體渠道佈局與建議方案
- 服務近百家不同產業客戶，包含美妝保養、冷凍食品、生鮮雜貨、母嬰用品、潮流服務等，維持穩定合作關係並掌握市場趨勢
- 單月廣告預算破百萬操作經驗，於2020與2021年度協助新興美妝品牌年營收突破200%以上成長
▍Facebook/Google/LINE/Yahoo multi-channel
- Tracked and optimised ads data, analysed it on Google analytics & Looker Studio, to provide multimedia channel layout
- Managed a 2M NTD budget in 2020&2021, and contributed more than 200% increase in annual revenue for a cosmetics brand
- Served nearly 100 clients in different industries, such as cosmetics, frozen food, fresh groceries, maternal and child products,etc
Jul 2019 - Nov 2019
行銷專員 @Viral Access
▍網紅行銷專案執行
- 運用藝人與網紅行銷，達成多渠道溝通聲量操作
- 成功協助知名音樂串流平台免費用戶升級成付費用戶，轉換率達品牌預期200%以上
- 每季參加相關產業研討交流活動，並規劃展間活動與攤位佈置
▍Influencer marketing projects
- Developed and executed influencer marketing strategies and creative campaigns across different channels
- Supported global audio streaming brand to convert thousands of free users to premium and expand footprint in Asia
- Attended industrial events for networking and business purposes
Nov 2017 - Dec 2018
行銷助理 - 實習 Deer Plus
▍社群平台經營&活動籌辦
- 社群經營企劃與發想，並與美編溝通EDM視覺呈現樣貌
- 每月商業交流座談會的策劃、聯繫與實際活動現場流程控管
- 參與其他不同產業類別的分享會，觀察與學習活動舉辦的三大要素
▍Event planning & social media platform management
- Formulated marketing events and workshops regarding to Bitcoin and blockchain
- Organised social media platforms, created ingenious content and monitored operation status
- Collected industry related news and reported to supervisors
學歷
英國倫敦大學政經學院(LSE)
Business and Management
2015 - 2018
資格認證
Facebook Certified Media Buying Professional
Issued Nov 2020
LINE Ads Platform Expert
LINE
Credential ID LINE-d8b1d736 & No.AP22000700
Issued Sep 2020
Google Display Ads Certification
Credential ID 57199391, 110584962
Issued Aug 2020
Google Search Ads Certification
Credential ID 57196314, 110579484
Issued Aug 2020
Google Analytics Certification
Issued Dec 2019
其他專案管理
工作經歷
Apr 2022 - Sep 2022
資深數位廣告顧問AM @維肯媒體股份有限公司
▍多媒體廣告操作 Facebook/Google/LINE/Yahoo/網紅/論壇
- 廣告成效數據追蹤優化、運用分析工具similar web、社群經營企劃發想，結合網紅/論壇行銷，提供多方渠道佈局與建議方案
- 服務知名金融產業客戶，提升開戶及產品銷售量20%、服務酒類產業客戶，增加LINE官方帳號好友數40%
▍Facebook/Google/LINE/Yahoo/KOL multi-channel
- Managed client relationships for multiple accounts and reported for client account updates, recommendations and results
- Served a well-known financial industry client, increasing account opening and product sales by 20%
- Served a well-known wine industry client, increasing the number of friends on the LINE official account by 40%
Dec 2019 - Mar 2022
資深數位廣告顧問AM @生洋網路股份有限公司
▍多媒體廣告操作 Facebook/Google/LINE/Yahoo
- 廣告成效數據追蹤優化，運用分析工具Google analytics、Looker Studio，提供多媒體渠道佈局與建議方案
- 服務近百家不同產業客戶，包含美妝保養、冷凍食品、生鮮雜貨、母嬰用品、潮流服務等，維持穩定合作關係並掌握市場趨勢
- 單月廣告預算破百萬操作經驗，於2020與2021年度協助新興美妝品牌年營收突破200%以上成長
▍Facebook/Google/LINE/Yahoo multi-channel
- Tracked and optimised ads data, analysed it on Google analytics & Looker Studio, to provide multimedia channel layout
- Managed a 2M NTD budget in 2020&2021, and contributed more than 200% increase in annual revenue for a cosmetics brand
- Served nearly 100 clients in different industries, such as cosmetics, frozen food, fresh groceries, maternal and child products,etc
Jul 2019 - Nov 2019
行銷專員 @Viral Access
▍網紅行銷專案執行
- 運用藝人與網紅行銷，達成多渠道溝通聲量操作
- 成功協助知名音樂串流平台免費用戶升級成付費用戶，轉換率達品牌預期200%以上
- 每季參加相關產業研討交流活動，並規劃展間活動與攤位佈置
▍Influencer marketing projects
- Developed and executed influencer marketing strategies and creative campaigns across different channels
- Supported global audio streaming brand to convert thousands of free users to premium and expand footprint in Asia
- Attended industrial events for networking and business purposes
Nov 2017 - Dec 2018
行銷助理 - 實習 Deer Plus
▍社群平台經營&活動籌辦
- 社群經營企劃與發想，並與美編溝通EDM視覺呈現樣貌
- 每月商業交流座談會的策劃、聯繫與實際活動現場流程控管
- 參與其他不同產業類別的分享會，觀察與學習活動舉辦的三大要素
▍Event planning & social media platform management
- Formulated marketing events and workshops regarding to Bitcoin and blockchain
- Organised social media platforms, created ingenious content and monitored operation status
- Collected industry related news and reported to supervisors
學歷
英國倫敦大學政經學院(LSE)
Business and Management
2015 - 2018
資格認證
Facebook Certified Media Buying Professional
Issued Nov 2020
LINE Ads Platform Expert
LINE
Credential ID LINE-d8b1d736 & No.AP22000700
Issued Sep 2020
Google Display Ads Certification
Credential ID 57199391, 110584962
Issued Aug 2020
Google Search Ads Certification
Credential ID 57196314, 110579484
Issued Aug 2020
Google Analytics Certification
Issued Dec 2019