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职场能力评价定义
Sophia Liao
資深行銷企劃
Brand Marketing Specialist
Taipei City, Taiwan
My name is Sophia. I hold a Bachelor‘s degree in Journalism and also minored in Public Relations and Advertising at Shih Hsin University. In my past career, I have been working in the marketing field, primarily in the trendy fashion and high-end home life industries. So far I’ve more than ten years of marketing experience. Due to my education and work experience, I possess the capability to effectively integrate marketing efforts and work independently.
Computer skill
Windows, Office (Word, Excel, PowerPoint, Outlook)
Photoshop, Illustrator, ERP system, HTML, CSS
Profession Skill
Writing a Press release, Marketing plan, Sales promotion, PR, Events,
Manager official website, Social media, and so on.
Language
- Chinese
- English
- Taiwanese
Eduction
1997 - 2001
世新大學新聞系
新聞,廣告公關
1997-2001
Journalism B.S degree | SHIH HSIN UNIVERSITY
(Minor in Public and Advertising during university)
Work Experience
Brand Marketing Specialist
GREATALPS INDUSTRY Co., LTD
2016 - 2018
Taipei, Taiwan
- Handle all PR-related enquires and maintain a brand relationship with the press, celebrity, and KOL.
- Prepare PR material including communication calendar, and press release.
- Responsible for product loan, editorial shooting, and celebrity seeding.
- Maintain and renew the official website and branding social media.
- Plan and execute the press and in-store events.
Key Achievements:
- Celebrity and Influencer Marketing: Collaborated with more than 10 celebrities and media outlets, partnered with over 20 influencers, successfully boosting brand awareness and generating a PR value exceeding one million.
- HuaShan KANGOL POP-UP Store Project Execution: Exceeded the sales target by over 50% and achieved an annual brand performance rate of over 100%. The pop-up store model provided the brand with opportunities to expand its distribution channels and added dedicated counters in the Shin Kong Mitsukoshi Xinyi Store, Zhongshan Store, and Taichung Store.
Publicist
HBI Co., LTD(Home Boutique)
2008 - 2014
Taipei, Taiwan
- Support and execute the press and in-store events.
- Establish and maintain good media relationships with the press.
- Coordinate and collaborate with PR agency and store to complete the given marketing tasks.
- Complete the requests from the boss and supervisors.
Key Achievements:
- PR Events: Planned and executed over 20 PR events of various scales, with the results and reputation-making PR activities a regular annual practice within the company.
- Media Relations: Published over 40 press releases, and over a hundred brand and product write-ups. Maintained an average monthly media exposure of 5-8 mentions, resulting in an estimated media exposure value of over tens of millions.
Brand Planer
TASAMENG CO., LDT
2004 - 2008
Taipei, Taiwan
- Coordination and monitoring of activities with external interfaces. Contractors, designers, suppliers, and service providers
- Act as point of contact to support retail partner communication requests such as department store DM, POS advertising
- Develop marketing materials such as images, copywriting, GWP, etc.
Key Achievements:
- Brand Image Planning and Execution: Completed over 5 seasons of brand campaigns, from ideation to execution, to create a premium brand image.
- Integrated Marketing: Effectively utilized resources to integrate promotions, achieving advertising results that exceeded expectations.
Autography
My name is Sophia. I hold a Bachelor‘s degree in Journalism and also minored in Public Relations and Advertising at Shih Hsin University. In my past career, I have been working in the marketing field, primarily in the trendy fashion and high-end home life industries. So far I’ve more than ten years of marketing experience. Due to my education and work experience, I possess the capability to effectively integrate marketing efforts and work independently.
In my previous work experience, my main responsibility was to increase brand awareness, desirability, and visibility. This involved building and maintaining relationships with the press, KOLs, and celebrities, and fulfilling their requests. I also had the task of creating marketing materials like press releases, images, and PR pitches. As a result, I have developed strong skills in writing press releases and engaging copywriting.
In addition to my responsibilities, I was in charge of website maintenance and updates, as well as managing social media platforms like Facebook and Instagram. My main objective was to strengthen the brand's voice and visibility by integrating various communication channels. Additionally, I organized a variety of PR events, including product launches and store openings. Moreover, I conducted engaging activities for clients, such as cooking classes and VIP night parties. Overall, I have successfully executed more than 30 events during my career to enhance the brand's presence and customer experiences.
In my role, I regularly worked with external partners such as designers, suppliers, and service providers. This involved coordinating and overseeing their activities. Through this experience, I have developed strong communication skills and the ability to collaborate effectively with different teams. I am known for being flexible, attentive, and adaptable to changing situations. Additionally, I handle high-stress situations well and have a great team spirit.
While working at Lebags company, I arranged a pop-up store opening for KANGOL headwear at HuaShan1914 Creative Park. I created the proposal and presented it directly to HuaShan, overseeing the entire event's organization and execution. I invited media representatives and influential KOLs to visit, resulting in a successful gathering event. The event received substantial media coverage, estimated at a PR value exceeding NT 5 million. Additionally, we achieved the sales goal during the pop-up store's opening and met our yearly sales targets. This accomplishment led to further opportunities to host pop-up stores at other department stores.
I am ready and eager to work, and I approach every challenge with a determination to achieve my objectives. With my experiences, I strive to adapt and grow in my field to keep up with the changing times. I have confidence in my abilities and believe that I will excel in this position.
Sophia Liao
資深行銷企劃
Brand Marketing Specialist
Taipei City, Taiwan
My name is Sophia. I hold a Bachelor‘s degree in Journalism and also minored in Public Relations and Advertising at Shih Hsin University. In my past career, I have been working in the marketing field, primarily in the trendy fashion and high-end home life industries. So far I’ve more than ten years of marketing experience. Due to my education and work experience, I possess the capability to effectively integrate marketing efforts and work independently.
Computer skill
Windows, Office (Word, Excel, PowerPoint, Outlook)
Photoshop, Illustrator, ERP system, HTML, CSS
Profession Skill
Writing a Press release, Marketing plan, Sales promotion, PR, Events,
Manager official website, Social media, and so on.
Language
- Chinese
- English
- Taiwanese
Eduction
1997 - 2001
世新大學新聞系
新聞,廣告公關
1997-2001
Journalism B.S degree | SHIH HSIN UNIVERSITY
(Minor in Public and Advertising during university)
Work Experience
Brand Marketing Specialist
GREATALPS INDUSTRY Co., LTD
2016 - 2018
Taipei, Taiwan
- Handle all PR-related enquires and maintain a brand relationship with the press, celebrity, and KOL.
- Prepare PR material including communication calendar, and press release.
- Responsible for product loan, editorial shooting, and celebrity seeding.
- Maintain and renew the official website and branding social media.
- Plan and execute the press and in-store events.
Key Achievements:
- Celebrity and Influencer Marketing: Collaborated with more than 10 celebrities and media outlets, partnered with over 20 influencers, successfully boosting brand awareness and generating a PR value exceeding one million.
- HuaShan KANGOL POP-UP Store Project Execution: Exceeded the sales target by over 50% and achieved an annual brand performance rate of over 100%. The pop-up store model provided the brand with opportunities to expand its distribution channels and added dedicated counters in the Shin Kong Mitsukoshi Xinyi Store, Zhongshan Store, and Taichung Store.
Publicist
HBI Co., LTD(Home Boutique)
2008 - 2014
Taipei, Taiwan
- Support and execute the press and in-store events.
- Establish and maintain good media relationships with the press.
- Coordinate and collaborate with PR agency and store to complete the given marketing tasks.
- Complete the requests from the boss and supervisors.
Key Achievements:
- PR Events: Planned and executed over 20 PR events of various scales, with the results and reputation-making PR activities a regular annual practice within the company.
- Media Relations: Published over 40 press releases, and over a hundred brand and product write-ups. Maintained an average monthly media exposure of 5-8 mentions, resulting in an estimated media exposure value of over tens of millions.
Brand Planer
TASAMENG CO., LDT
2004 - 2008
Taipei, Taiwan
- Coordination and monitoring of activities with external interfaces. Contractors, designers, suppliers, and service providers
- Act as point of contact to support retail partner communication requests such as department store DM, POS advertising
- Develop marketing materials such as images, copywriting, GWP, etc.
Key Achievements:
- Brand Image Planning and Execution: Completed over 5 seasons of brand campaigns, from ideation to execution, to create a premium brand image.
- Integrated Marketing: Effectively utilized resources to integrate promotions, achieving advertising results that exceeded expectations.
Autography
My name is Sophia. I hold a Bachelor‘s degree in Journalism and also minored in Public Relations and Advertising at Shih Hsin University. In my past career, I have been working in the marketing field, primarily in the trendy fashion and high-end home life industries. So far I’ve more than ten years of marketing experience. Due to my education and work experience, I possess the capability to effectively integrate marketing efforts and work independently.
In my previous work experience, my main responsibility was to increase brand awareness, desirability, and visibility. This involved building and maintaining relationships with the press, KOLs, and celebrities, and fulfilling their requests. I also had the task of creating marketing materials like press releases, images, and PR pitches. As a result, I have developed strong skills in writing press releases and engaging copywriting.
In addition to my responsibilities, I was in charge of website maintenance and updates, as well as managing social media platforms like Facebook and Instagram. My main objective was to strengthen the brand's voice and visibility by integrating various communication channels. Additionally, I organized a variety of PR events, including product launches and store openings. Moreover, I conducted engaging activities for clients, such as cooking classes and VIP night parties. Overall, I have successfully executed more than 30 events during my career to enhance the brand's presence and customer experiences.
In my role, I regularly worked with external partners such as designers, suppliers, and service providers. This involved coordinating and overseeing their activities. Through this experience, I have developed strong communication skills and the ability to collaborate effectively with different teams. I am known for being flexible, attentive, and adaptable to changing situations. Additionally, I handle high-stress situations well and have a great team spirit.
While working at Lebags company, I arranged a pop-up store opening for KANGOL headwear at HuaShan1914 Creative Park. I created the proposal and presented it directly to HuaShan, overseeing the entire event's organization and execution. I invited media representatives and influential KOLs to visit, resulting in a successful gathering event. The event received substantial media coverage, estimated at a PR value exceeding NT 5 million. Additionally, we achieved the sales goal during the pop-up store's opening and met our yearly sales targets. This accomplishment led to further opportunities to host pop-up stores at other department stores.
I am ready and eager to work, and I approach every challenge with a determination to achieve my objectives. With my experiences, I strive to adapt and grow in my field to keep up with the changing times. I have confidence in my abilities and believe that I will excel in this position.