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Definition of Reputation Credits
HIGHLIGHTS ✨
- Fluent Mandarin-Chinese and English with culturally-rich background
- Demonstrated expertise and extensive experience in developing blockchain-based products
- Skilled in managing the 0-1 process, delivering projects from concept to completion
- Successfully navigated the challenges of working in a startup environment and contributed to the growth of the company
- Proven ability to lead and manage product development teams, as well as coordinate projects and execute action items internally and externally
- Skilled at multitasking and communications, while also managing recruitment and internal training efforts
- Well-versed in a wide range of design types, including graphic design, printing, product design, industrial design, UI/UX, and illustration
- Committed to delivering high-quality work and ensuring the success of every project undertaken
- Self-disciplined and self-motivated due to nourishing freelance experience
Work Experience
Chief Product Officer • Aegis Custody 幣護
October 2020 - Present・https://www.aegiscustody.com
Recruited as UI/UX designer, I rapidly advanced to lead the product development team utilising my extensive freelance experience. Known for being a results-driven person, my leadership skills and success in delivering results led to my promotion to Chief Product Officer in 2021.
✨ Overview
- Developed and defined business offerings, while taking the lead in designing and developing a diverse range of blockchain-based custodial products and services.
- Coordinated projects, both internally and externally, and effectively executed action items.
- Multitasked while being responsible for recruitment and internal training efforts.
- Established key performance indicators for each product and tracked performance against those metrics.
- Stayed current with industry trends to guide product strategy and roadmap.
- Successfully managed geographically dispersed teams and drove execution.
- Actively drove the business forward, fostering strong partnerships and collaborative relationships with both partners and clients.
- Contributed to fundraising rounds and developed supporting materials.
- Assisted the firm in achieving SOC2 attestation.
✨ Launched Blockchain-Based Products
- Developed a comprehensive custody solution featuring a proprietary key management system and policy-enforced approval flow, providing clients with a convenient one-stop-shop for their asset management needs.
- Created an asset-backed tokenisation platform, incorporating an in-house built smart contract, to enable efficient and secure tokenisation of various asset classes.
- Established a custodian-managed marketplace integrated with a CRM platform, allowing clients to transact their asset-backed tokens in a seamless and organised manner.
- Designed and built an NFT gallery, offering a user-friendly platform for the showcasing of non-fungible tokens.
- Developed a custodial DeFi yield aggregator that employs an in-house built smart contract driven strategy to maximise returns for clients.
- Built a fiat on and off ramping gateway, enabling easy conversion between digital and traditional currencies.
✨ UI/UX Design
- Designed and developed responsive websites and product landing pages.
- Created custom UI elements, prototypes, clipart, patterns, and icons.
- Planned and iterate UX flows for products.
- Prepared UI design guidelines for development teams.
- Implemented visual elements from existing UI libraries.
✨ Graphic Design
- Developed visually appealing graphic materials for various purposes.
- Designed professional corporate decks and other official materials.
- Established corporate visual identity and branding.
- Created business cards and designed corporate signage for print.
- Planned and organised exhibitions.
✨ PR & Marketing
- Collaborated with international PR firms across multiple regions, including Germany, Singapore, Hong Kong, Bali, and the US, to enhance brand recognition and media outreach.
- Established effective marketing strategies, delegated tasks, and reviewed PR plans to ensure accurate expectations were met.
✨ Human Resource & Recruitment
- Designed and implemented an employee lifecycle management system from scratch
- Conducted candidate interviews across various positions
- Organised team-building activities
- Coordinated office relocation and renovation projects
- Managed employee relations and communications
Freelance Designer • SSUDIO 艸魚禾蘇創意工作室
December 2016 - Present
As a highly experienced designer, I launched my own design studio and worked remotely as a full-time freelance designer for clients both onshore and offshore, cultivating a wide range of skills in the process. I took pride in my ability to multitask, handling multiple projects from conceptualisation to final delivery, and excelled at taking projects from 0 to 1. I worked with a variety of clients, from small startups to large corporations such as Microsoft and government agencies, and my versatility extended beyond client scale. I was proficient in a wide range of design types, including graphic design, printing, product design, UI/UX, and illustration, and was dedicated to delivering high-quality work and ensuring the success of every project I undertook.
✨ Main Projects Undertaken
- Branding and visual identity planning, naming
- Product design, graphic design, packaging design
- Various printed materials, wedding peripherals design, exhibition planning
- Hand-drawn, digital drawing, character design
- UI/UX design, WordPress website development
- Marketing strategy ideation, copywriting
- English content writing, proofreading, Chinese-English translation
✨ Summary of Achievements
- Completed more than 113 diverse projects of varying scale and complexity
- Served diverse clients, from pioneering startups to transforming traditional industries
- Delivered top-quality services to clients across a global market, with a strong presence in Taiwan, Hong Kong, Japan, Australia, China and Thailand
- Earned the trust of prominent clients such as Microsoft, ITRI, and government agencies
Design Director • Unicorn Skincare 獨角獸型男保養
February 2016 - November 2016・https://unicornskincare.com
Invited to be the Design Director of this Taiwanese e-commerce startup, I spearheaded the development and launch of six successful products within a year, all of which have remained bestsellers to this day. In addition to leading the design of all visual elements and branding, including print materials, digital advertising, and packaging, I also had the privilege of traveling with the company to participate in the renowned 500 Startups accelerator program in Silicon Valley.
✨ Key Responsibilities
- Designed visual elements and developed brand identity guidelines
- Managed various print materials, including final proofreading, material selection, and printing process
- Developed digital content, such as advertisements, graphics, and social media visuals
- Designed packaging, including structure, graphics, materials, budget control, and production management
- Established product development SOPs and conceptualised various marketing activities while planning implementation details
Education
RMIT University
Industrial Design (Hons)
2012 - 2015・1st Class Honours
@ Melbourne, Australia
University of Strathclyde
Product Design & Innovation
2014 - 2014・Exchange on Scholarship
@ Glasgow, Scotland
Skills
Photoshop Illustrator Keynote Figma WordPress Zeplin Notion Project Management Product Management Problem Solving UIUX design Blockchain Graphic Design Product Owner Communication Skills Vegas Pro
Languages
English — Native or Bilingual Chinese — Native or Bilingual
HIGHLIGHTS ✨
- Fluent Mandarin-Chinese and English with culturally-rich background
- Demonstrated expertise and extensive experience in developing blockchain-based products
- Skilled in managing the 0-1 process, delivering projects from concept to completion
- Successfully navigated the challenges of working in a startup environment and contributed to the growth of the company
- Proven ability to lead and manage product development teams, as well as coordinate projects and execute action items internally and externally
- Skilled at multitasking and communications, while also managing recruitment and internal training efforts
- Well-versed in a wide range of design types, including graphic design, printing, product design, industrial design, UI/UX, and illustration
- Committed to delivering high-quality work and ensuring the success of every project undertaken
- Self-disciplined and self-motivated due to nourishing freelance experience
Work Experience
Chief Product Officer • Aegis Custody 幣護
October 2020 - Present・https://www.aegiscustody.com
Recruited as UI/UX designer, I rapidly advanced to lead the product development team utilising my extensive freelance experience. Known for being a results-driven person, my leadership skills and success in delivering results led to my promotion to Chief Product Officer in 2021.
✨ Overview
- Developed and defined business offerings, while taking the lead in designing and developing a diverse range of blockchain-based custodial products and services.
- Coordinated projects, both internally and externally, and effectively executed action items.
- Multitasked while being responsible for recruitment and internal training efforts.
- Established key performance indicators for each product and tracked performance against those metrics.
- Stayed current with industry trends to guide product strategy and roadmap.
- Successfully managed geographically dispersed teams and drove execution.
- Actively drove the business forward, fostering strong partnerships and collaborative relationships with both partners and clients.
- Contributed to fundraising rounds and developed supporting materials.
- Assisted the firm in achieving SOC2 attestation.
✨ Launched Blockchain-Based Products
- Developed a comprehensive custody solution featuring a proprietary key management system and policy-enforced approval flow, providing clients with a convenient one-stop-shop for their asset management needs.
- Created an asset-backed tokenisation platform, incorporating an in-house built smart contract, to enable efficient and secure tokenisation of various asset classes.
- Established a custodian-managed marketplace integrated with a CRM platform, allowing clients to transact their asset-backed tokens in a seamless and organised manner.
- Designed and built an NFT gallery, offering a user-friendly platform for the showcasing of non-fungible tokens.
- Developed a custodial DeFi yield aggregator that employs an in-house built smart contract driven strategy to maximise returns for clients.
- Built a fiat on and off ramping gateway, enabling easy conversion between digital and traditional currencies.
✨ UI/UX Design
- Designed and developed responsive websites and product landing pages.
- Created custom UI elements, prototypes, clipart, patterns, and icons.
- Planned and iterate UX flows for products.
- Prepared UI design guidelines for development teams.
- Implemented visual elements from existing UI libraries.
✨ Graphic Design
- Developed visually appealing graphic materials for various purposes.
- Designed professional corporate decks and other official materials.
- Established corporate visual identity and branding.
- Created business cards and designed corporate signage for print.
- Planned and organised exhibitions.
✨ PR & Marketing
- Collaborated with international PR firms across multiple regions, including Germany, Singapore, Hong Kong, Bali, and the US, to enhance brand recognition and media outreach.
- Established effective marketing strategies, delegated tasks, and reviewed PR plans to ensure accurate expectations were met.
✨ Human Resource & Recruitment
- Designed and implemented an employee lifecycle management system from scratch
- Conducted candidate interviews across various positions
- Organised team-building activities
- Coordinated office relocation and renovation projects
- Managed employee relations and communications
Freelance Designer • SSUDIO 艸魚禾蘇創意工作室
December 2016 - Present
As a highly experienced designer, I launched my own design studio and worked remotely as a full-time freelance designer for clients both onshore and offshore, cultivating a wide range of skills in the process. I took pride in my ability to multitask, handling multiple projects from conceptualisation to final delivery, and excelled at taking projects from 0 to 1. I worked with a variety of clients, from small startups to large corporations such as Microsoft and government agencies, and my versatility extended beyond client scale. I was proficient in a wide range of design types, including graphic design, printing, product design, UI/UX, and illustration, and was dedicated to delivering high-quality work and ensuring the success of every project I undertook.
✨ Main Projects Undertaken
- Branding and visual identity planning, naming
- Product design, graphic design, packaging design
- Various printed materials, wedding peripherals design, exhibition planning
- Hand-drawn, digital drawing, character design
- UI/UX design, WordPress website development
- Marketing strategy ideation, copywriting
- English content writing, proofreading, Chinese-English translation
✨ Summary of Achievements
- Completed more than 113 diverse projects of varying scale and complexity
- Served diverse clients, from pioneering startups to transforming traditional industries
- Delivered top-quality services to clients across a global market, with a strong presence in Taiwan, Hong Kong, Japan, Australia, China and Thailand
- Earned the trust of prominent clients such as Microsoft, ITRI, and government agencies
Design Director • Unicorn Skincare 獨角獸型男保養
February 2016 - November 2016・https://unicornskincare.com
Invited to be the Design Director of this Taiwanese e-commerce startup, I spearheaded the development and launch of six successful products within a year, all of which have remained bestsellers to this day. In addition to leading the design of all visual elements and branding, including print materials, digital advertising, and packaging, I also had the privilege of traveling with the company to participate in the renowned 500 Startups accelerator program in Silicon Valley.
✨ Key Responsibilities
- Designed visual elements and developed brand identity guidelines
- Managed various print materials, including final proofreading, material selection, and printing process
- Developed digital content, such as advertisements, graphics, and social media visuals
- Designed packaging, including structure, graphics, materials, budget control, and production management
- Established product development SOPs and conceptualised various marketing activities while planning implementation details
Education
RMIT University
Industrial Design (Hons)
2012 - 2015・1st Class Honours
@ Melbourne, Australia
University of Strathclyde
Product Design & Innovation
2014 - 2014・Exchange on Scholarship
@ Glasgow, Scotland
Skills
Photoshop Illustrator Keynote Figma WordPress Zeplin Notion Project Management Product Management Problem Solving UIUX design Blockchain Graphic Design Product Owner Communication Skills Vegas Pro
Languages
English — Native or Bilingual Chinese — Native or Bilingual