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Definition of Reputation Credits
Sam Yeung
Full Stack Digital Marketing Specialist
As a digital marketer with almost a decade of experience working in renowned companies, what sets me apart from other marketers is my ability to excel not only in marketing strategy but also in multimedia production and digital project development.
(+852) 9735 4863 [email protected]
Work Experience
Assistant Digital Marketing Manager - Sun Hung Kai Properties (新鴻基地產)
Apr 2022 - Present • Responsible for Go Royal - the loyalty programme of SHKP Hotels, coalition programme of “The Point”
- Assisting the Head of Loyalty - Hotel Division in formulating the overall CRM Marketing strategy
- Lead and develop marketing campaigns & regular communications to achieve objectives through online and offline channels, focusing on member recruitment, retention, spending, and APP downloads
- Collaborate with hotels and cross-functional business units for branding & seasonal campaign implementation
Assistant Digital Marketing Manager - Unicorn Stores (HK) Ltd
( Retail Business unit of Henderson Investment Limited (恒基兆業發展))
Jun 2019 - Feb 2022 • Responsible for APITA & UNY Hong Kong, 谷辰 Guu San
- In charge of digital marketing, social media content and e-commerce development
- Assisting the Head of Marketing and closely collaborating with the Merchandising Dept. to play a key role in planning, development, execution, and analysis of a variety of digital marketing programmes
- Having a track record of recruiting 150k+ of social media fans in 2 year and drive 280% year-over-year increase in e-commerce platform revenue
Senior Digital Marketing Executive - South China Media (南華傳媒集團)
Dec 2017 - Dec 2018 • Responsible for 旭茉JESSICA magazine, 瑪莉嘉兒 Marie Claire HK magazine, 資本雜誌 Capital Magazine
- Plan and execute digital advertising campaigns, including social media advertising, display advertising, SEM, KOL/KOC marketing and email marketing
- Work closely with digital product team and sales department to develop and execute e-commerce and digital advertising programs
Digital Marketing Executive - Sing Tao News Corporation (星島新聞集團)
Dec 2016 - Dec 2017 • Responsible for JobMarket, 頭條日報 (頭條搵工), EDUplus
- Explore promotion campaigns to boost digital viewership and draw membership / application
- Execute digital advertising campaigns for clients' projects
- Master day-to-day management and operation in social media platform
Online Marketing Officer - New People's Party (新民黨)
Mar 2014 - Sep 2016 • Mainly responsible for 葉劉淑儀, 田北辰, 容海恩
- Assist in online marketing projects, including tactical campaigns, online publicity materials, website development, and Liaise with external parties
- Produce online publicity materials such as info-graphics, videos, and articles on digital platforms
Education
City University of Hong Kong
2011 - 2014 • Bachelor of Arts in Creative Media (Animation and Digital Imaging)
Technicial Skills
Digital Advertising
Facebook Ads Manager, Google Ads, Bing ads, Linkedin Ads, Tencent Ads, Companionlabs, AdEspresso, Hootsuite, later, SEMrush, SpyFu, etc.
Web Production & Management System
HTML5, CSS, JavaScript, Adobe Dreamweaver, Wordpress, WooCommerce, Drupal, Shopify, etc
CRM Marketing
Emarsys, RADICA, HubSpot, ActiveCampaign, Mailchimp, WATI, Chatisfy, Chatfuel, etc.
Graphic Design
Adobe Photoshop, Adobe illustrator, Adobe Firefly, Hand-drawing, etc
Digital Analytics
Facebook Insight, SocialBakers, Google Analytics, Google Data Studio, Branch, Appsflyer, Cyfe, Moat, Comscore, SimilarWeb, Admango, Hitmap, etc.
Video Production
Adobe Premiere, Adobe After Effect, Final Cut Pro, Autodesk Maya / Blender (3D), Toom Boom (2D)
Visual Portfolio
CURRENT SALARY
HK$41,600 x 13 + Bonus (x 1.06)
EXPECTED SALARY
HK$50,000 x 14
AVAILABILITY
1 Month Notice
Sam Yeung
Full Stack Digital Marketing Specialist
As a digital marketer with almost a decade of experience working in renowned companies, what sets me apart from other marketers is my ability to excel not only in marketing strategy but also in multimedia production and digital project development.
(+852) 9735 4863 [email protected]
Work Experience
Assistant Digital Marketing Manager - Sun Hung Kai Properties (新鴻基地產)
Apr 2022 - Present • Responsible for Go Royal - the loyalty programme of SHKP Hotels, coalition programme of “The Point”
- Assisting the Head of Loyalty - Hotel Division in formulating the overall CRM Marketing strategy
- Lead and develop marketing campaigns & regular communications to achieve objectives through online and offline channels, focusing on member recruitment, retention, spending, and APP downloads
- Collaborate with hotels and cross-functional business units for branding & seasonal campaign implementation
Assistant Digital Marketing Manager - Unicorn Stores (HK) Ltd
( Retail Business unit of Henderson Investment Limited (恒基兆業發展))
Jun 2019 - Feb 2022 • Responsible for APITA & UNY Hong Kong, 谷辰 Guu San
- In charge of digital marketing, social media content and e-commerce development
- Assisting the Head of Marketing and closely collaborating with the Merchandising Dept. to play a key role in planning, development, execution, and analysis of a variety of digital marketing programmes
- Having a track record of recruiting 150k+ of social media fans in 2 year and drive 280% year-over-year increase in e-commerce platform revenue
Senior Digital Marketing Executive - South China Media (南華傳媒集團)
Dec 2017 - Dec 2018 • Responsible for 旭茉JESSICA magazine, 瑪莉嘉兒 Marie Claire HK magazine, 資本雜誌 Capital Magazine
- Plan and execute digital advertising campaigns, including social media advertising, display advertising, SEM, KOL/KOC marketing and email marketing
- Work closely with digital product team and sales department to develop and execute e-commerce and digital advertising programs
Digital Marketing Executive - Sing Tao News Corporation (星島新聞集團)
Dec 2016 - Dec 2017 • Responsible for JobMarket, 頭條日報 (頭條搵工), EDUplus
- Explore promotion campaigns to boost digital viewership and draw membership / application
- Execute digital advertising campaigns for clients' projects
- Master day-to-day management and operation in social media platform
Online Marketing Officer - New People's Party (新民黨)
Mar 2014 - Sep 2016 • Mainly responsible for 葉劉淑儀, 田北辰, 容海恩
- Assist in online marketing projects, including tactical campaigns, online publicity materials, website development, and Liaise with external parties
- Produce online publicity materials such as info-graphics, videos, and articles on digital platforms
Education
City University of Hong Kong
2011 - 2014 • Bachelor of Arts in Creative Media (Animation and Digital Imaging)
Technicial Skills
Digital Advertising
Facebook Ads Manager, Google Ads, Bing ads, Linkedin Ads, Tencent Ads, Companionlabs, AdEspresso, Hootsuite, later, SEMrush, SpyFu, etc.
Web Production & Management System
HTML5, CSS, JavaScript, Adobe Dreamweaver, Wordpress, WooCommerce, Drupal, Shopify, etc
CRM Marketing
Emarsys, RADICA, HubSpot, ActiveCampaign, Mailchimp, WATI, Chatisfy, Chatfuel, etc.
Graphic Design
Adobe Photoshop, Adobe illustrator, Adobe Firefly, Hand-drawing, etc
Digital Analytics
Facebook Insight, SocialBakers, Google Analytics, Google Data Studio, Branch, Appsflyer, Cyfe, Moat, Comscore, SimilarWeb, Admango, Hitmap, etc.
Video Production
Adobe Premiere, Adobe After Effect, Final Cut Pro, Autodesk Maya / Blender (3D), Toom Boom (2D)
Visual Portfolio
CURRENT SALARY
HK$41,600 x 13 + Bonus (x 1.06)
EXPECTED SALARY
HK$50,000 x 14
AVAILABILITY
1 Month Notice