- Jobs
ResumeCreate your job-winning resume using our free resume builder.
PortfolioShowcase your skills and projects with a professional portfolio.ResumeCreate your job-winning resume using our free resume builder.Resume BuilderMake a resume for free.Resume TemplatesAccess our extensive library of professional & ready-to-use templates.Resume ExamplesGet inspired by real resume examples to create your own.Occupation GuideAccess resume writing guides tailored for different professions.Resume HelpGet expert advice on all things resume from our team of recruitment specialists.- ResourcesSuccess StoriesBusiness ExcellenceAbout CakeResumeFeatured Reads
- Hire
- Download our App
CakeResume Talent Search
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.
- Browse all search results
- Unlimited access to start new conversations
- Resumes accessible for only paid companies
- View users’ email address & phone numbers
Definition of Reputation Credits
Tiffany Dai
Associate Product Marketing • Taipei，TW • [email protected]
- 8 years of experience in B2C marketing in the fast-paced industries such as FMCG, QSR, and cosmetics & beauty industry, specializing in new product launches to drive digital buzz and increase consumer engagement.
- 2 years of experience in B2B2C SaaS software global product marketing, adept at project management and driving successful product launches across international markets.
- Highly data-driven approach to marketing planning, effectively collaborating with 5+ stakeholders and cross-functional teams to align strategies and achieve business and marketing objectives.
- Can-do & problem-solving attitude in project management with communication skills. Result-oriented, creative, and ambitious
Work Experience
ViewSonic・Global Software Product Marketing, Project Lead, EdTech
dentsu X・Senior copywriter/ digital marketing planner
Jul 2015 ~ Apr 2020
【Responsibilities】
• Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS.
• Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz.
【Key achievements】
• Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign.
• Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.
Skills: Digital Marketing · Project Management · Social Media Marketing · Product Ideation · Creative Campaign Development · Marketing Communications
FashionGuide・Advertising Accounting Planner
Jun 2013 ~ Mar 2015
【Responsibilities】
• Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos.
• Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events.
【Key achievements】
• Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE”
• Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.
Skills: Project Management · Social Media Marketing · Content Marketing · Marketing Communications · Influencer Marketing
Planet Popcorn・Brand Marketing Specialist
【Responsibilities】
• Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins.
• Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue.
【Key achievements】
• Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources.
• Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market.
• Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.
Skills: Digital Marketing · Product Marketing · B2C Marketing · Marketing Strategy · Social Media Marketing
Leadership & Activities
- Growth Marketing BootCamp : Digital Marketing Growth Marketing BootCamp
Issued Sep 2023 / Issued Sep 2023 / Credential ID 31309841943303
-NYU Stern Executive Education: Digital Marketing and Social Media Strategy
Issued Jun 2023 / Issued Jun 2023 / Credential ID 75428762
- ViewSonic Leadership Graduate
Issued Apr 2023
- Create valuable contents including wedding planning, online learning at Medium platform. With catchy title for article and exposure in IG and FB groups, the keyword search of ”bridal jumpsuits” get on the first page and first order, in total 15,000 views of articles in the Medium. https://medium.com/@ayakolei
Education
Tamkang University , 2007 ~ 2011
Bachelor's degree in Educational Technology
Skills
Language
- Chinese
- English (TOEIC score:790)
Awards
- 2018 “Oris Have a wilder view to the see” wins the TopDigital silver medal in PR Category - 2018 “Emergency Kitty” 3rd shortlist in the “Idea To Prototype” competition. To arouse
Certificated
- ILAC English Program High
- Advanced(C2 Level)
- Facebook Blueprint Workshop
Tiffany Dai
Associate Product Marketing • Taipei，TW • [email protected]
- 8 years of experience in B2C marketing in the fast-paced industries such as FMCG, QSR, and cosmetics & beauty industry, specializing in new product launches to drive digital buzz and increase consumer engagement.
- 2 years of experience in B2B2C SaaS software global product marketing, adept at project management and driving successful product launches across international markets.
- Highly data-driven approach to marketing planning, effectively collaborating with 5+ stakeholders and cross-functional teams to align strategies and achieve business and marketing objectives.
- Can-do & problem-solving attitude in project management with communication skills. Result-oriented, creative, and ambitious
Work Experience
ViewSonic・Global Software Product Marketing, Project Lead, EdTech
dentsu X・Senior copywriter/ digital marketing planner
Jul 2015 ~ Apr 2020
【Responsibilities】
• Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS.
• Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz.
【Key achievements】
• Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. •Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign.
• Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.
Skills: Digital Marketing · Project Management · Social Media Marketing · Product Ideation · Creative Campaign Development · Marketing Communications
FashionGuide・Advertising Accounting Planner
Jun 2013 ~ Mar 2015
【Responsibilities】
• Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos.
• Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events.
【Key achievements】
• Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE”
• Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.
Skills: Project Management · Social Media Marketing · Content Marketing · Marketing Communications · Influencer Marketing
Planet Popcorn・Brand Marketing Specialist
【Responsibilities】
• Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins.
• Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue.
【Key achievements】
• Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources.
• Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market.
• Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.
Skills: Digital Marketing · Product Marketing · B2C Marketing · Marketing Strategy · Social Media Marketing
Leadership & Activities
- Growth Marketing BootCamp : Digital Marketing Growth Marketing BootCamp
Issued Sep 2023 / Issued Sep 2023 / Credential ID 31309841943303
-NYU Stern Executive Education: Digital Marketing and Social Media Strategy
Issued Jun 2023 / Issued Jun 2023 / Credential ID 75428762
- ViewSonic Leadership Graduate
Issued Apr 2023
- Create valuable contents including wedding planning, online learning at Medium platform. With catchy title for article and exposure in IG and FB groups, the keyword search of ”bridal jumpsuits” get on the first page and first order, in total 15,000 views of articles in the Medium. https://medium.com/@ayakolei
Education
Tamkang University , 2007 ~ 2011
Bachelor's degree in Educational Technology
Skills
Language
- Chinese
- English (TOEIC score:790)
Awards
- 2018 “Oris Have a wilder view to the see” wins the TopDigital silver medal in PR Category - 2018 “Emergency Kitty” 3rd shortlist in the “Idea To Prototype” competition. To arouse
Certificated
- ILAC English Program High
- Advanced(C2 Level)
- Facebook Blueprint Workshop