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Mia Tsai
Senior Product Designer
Taipei City, Taiwan
Hey there! I’m a designer with a focus on products, visual identity, and art direction.
Experience
I am a Senior Product Designer, creative in the field of Product Design. I ’m an expert in UIUX Product and Branding Design.
Throughout my career, I have been accumulating practical experience in the field of design for 7-8 years. With my practical experience, I understand how to make a good product in design.
B.A. in design from Chinese Culture University in 2013, started working as a designer, responsible for the position of graphic design assistant in Animation studio.
In mid-2016, as KKBOX designer, which is a professional music streaming services company, I brought together design, strategy and technology to enhance company brands and to bring a better experience to customers.
In 2019, KKday is a world leading brand in travel. Responsible for art direction and brand of KKday. Overseeing the design team in the whole world market, defined guidelines to keep the brand consistent, including online and offline product optimization design.
2020-2023, working as a Product Designer with design consultants limited (AJA & Cloud-interactive), responsible for planning wireframe layout & creating mockup prototypes. Collaborating with Product Manager, Engineer, Data Scientist & Localization team to define problems & goals, also with Product Designers to transform ideas to elegant flow & user experiences in balance with business goals.
Now, working as a Senior Product Designer at Circle, collaborating remotely with the US team, working with teams from around the world poses the biggest challenge for this company. Embarked on developing Web3 products, specifically the Programmable Wallet, starting from scratch. I with a team, conducted in-depth research and competitive analysis to ensure a complete and comprehensive user experience.
Who I am today as a creative professional, committed to myself and my work, and I'm open-minded to new ideas, always seeking new challenges.
Specialties: Product Design | User Research Analysis | UIUX | User Research | Creative Design | Branding | Typography | Motion | Video
Taipei City, Taiwan https://miacreator11.wixsite.com/himia
工作經歷
二月 2021 - Present
Senior Product Designer
CIRCLE
Circle 是美國最大加密貨幣發行商- USDC，除了擔任資深產品設計師並與美國團隊進行遠端協作，與來自世界各地的團隊合作也是這家公司最大的挑戰，從無到有的 Web3 產品 - Programmable Wallet，進行了深入的研究和競爭對手分析並確保完整和全面的用戶體驗。
Senior Product designer for the Circle Web3 team, collaborating with designers across the US and Taiwan.
On the CYBAVO team, I am responsible for the user interface layout design of online products, including NFT platform design and CYBAVO website.
At Circle, I‘m responsible for the largest issuer of USDC, a leading stablecoin in the United States. In addition to collaborating remotely with the US team, working with teams from around the world poses the biggest challenge for this company. We embarked on developing Web3 products, specifically the Programmable Wallet, starting from scratch. We conducted in-depth research and competitor analysis to ensure a complete and comprehensive user experience.
・Develop and follow product brand guidelines across all assets and materials.
・In-depth product research and analysis
・Collaborating with Product Manager, Product designers and international developers to create and design an innovative, user- friendly platform.
・Develop wireframes, high-fidelity mockups, and prototypes.
九月 2020 - 二月 2021
Sr. UI Designer
Cloud interactive
主要擔任資深UI設計師並專注於客戶體驗，對於不同的項目定義產品設計原則。
主要負責APP、官網設計，包含提案、競品分析與研究 User Research、User Flow、UI 使用者介面設計、制定系統 Guideline。與 PM、工程師、SA 團隊合作定義問題和目標・將想法轉化為優雅的流程和用戶體驗，並與業務目標保持平衡。
此外並勝任代理主管職的角色，指導設計師（實習生以及初級產品設計師）並組織產品相關文件，以提高我們團隊的生產力並縮短我們的工作時間，以構建安全可靠的產品。
Senior UI Designer, focuses on customer experience and providing professional design services. For different projects, we can create seamless design experiences for our clients.
Defining product design principles. Also, mentoring designers (Intern, junior, and mid-level) and organizing product-related files to boost our team productivity and shorten our working time to build safe and reliable products.
・Planning layout wireframe & Created mockup prototype
・Highly collaborative with the Product Managers, Engineering teams, Data Scientist & Localization Team to define problems & goals
・Collaborate with other designers to transform ideas to an elegant flow & user experience in balance with business goals
六月 2020 - 九月 2020
UI Designer
AJA
在 AJA 負責 User interactive Designer 的角色，與資深的設計師以及 product manger 合作並負責 APP 專案的介面設計與研究與開發，包含制定品牌一致的調性、競品分析與研究、產品提案等，除此之外也體現了設計顧問公司帶給客戶高品質的產品體驗。
I work as a UI designer at AJA Creative, which is a product design consultancy firm. In addition to collaborating with senior designers and product managers, I embody the values of a design consultancy firm by delivering high-quality product experiences to our clients.
・Responsible for the interface design and research of the ride-hailing app project.
・Collaborating with Product Manager, Created GUI designs and user flows, system guidelines for corporate identity to keep the brand consistent.
・Develop wireframes, high-fidelity mockups, and prototypes.
四月 2019 - 六月 2020
Lead of Visual Design
KKday 酷遊天股份有限公司
KKday是世界領先的旅行品牌。
除了負責KKday的藝術指導和品牌推廣，並監督全球市場的設計團隊，帶領 Business Development 設計團隊執行商品優化、行銷網站執行，內部系統 UIUX 產品開發、使用者訪談、易用係測試，實體物印刷、包含車貼、ＤＭ等，並定義 Guideline 以保持品牌一致性。
KKday is a world-leading travel brand.
Leading the design team at KKday, I am responsible for developing comprehensive art direction and brand promotion strategies. Within the Business Development team, they worked on developing a backend translation system product specifically designed for our internal translation team, also mentoring two junior designers: one focusing on online product development and the other handling offline product printing. Additionally, I supervise the design team across global markets.
・Collaborative with the Product Managers, Engineering, and Business development.
・Maintaining brand consistency and delivering high-quality designs are key priorities.
五月 2016 - 四月 2019
Visual Designer
KKBOX
KKBOX 是亞洲第一大音樂串流平台，負責行銷專案製作、包含音樂廣告 Banner、品牌CI設計、Branding、網頁 UIUX 製作。
As a visual designer at KKBOX, I collaborate with Art Director and senior designers to create marketing campaign designs for the branding of Asia's leading music brand. I am responsible for developing design pages for various marketing activities and establishing guidelines to maintain brand consistency.
・Collaborative with the Product Managers, Engineering, and Article Editorial Team.
・Responsible for maintaining market consistency for the brand.
學歷
2009 - 2013
中國文化大學 Chinese Culture University
媒體與數位設計學系
技能
- Figma
- Sketch
- Adobe Illustrator
- Adobe Photoshop
- adobe after effects
- Adobe XD
語言
- English — 中階
- Chinese — 母語或雙語
Mia Tsai
Senior Product Designer
Taipei City, Taiwan
Hey there! I’m a designer with a focus on products, visual identity, and art direction.
Experience
I am a Senior Product Designer, creative in the field of Product Design. I ’m an expert in UIUX Product and Branding Design.
Throughout my career, I have been accumulating practical experience in the field of design for 7-8 years. With my practical experience, I understand how to make a good product in design.
B.A. in design from Chinese Culture University in 2013, started working as a designer, responsible for the position of graphic design assistant in Animation studio.
In mid-2016, as KKBOX designer, which is a professional music streaming services company, I brought together design, strategy and technology to enhance company brands and to bring a better experience to customers.
In 2019, KKday is a world leading brand in travel. Responsible for art direction and brand of KKday. Overseeing the design team in the whole world market, defined guidelines to keep the brand consistent, including online and offline product optimization design.
2020-2023, working as a Product Designer with design consultants limited (AJA & Cloud-interactive), responsible for planning wireframe layout & creating mockup prototypes. Collaborating with Product Manager, Engineer, Data Scientist & Localization team to define problems & goals, also with Product Designers to transform ideas to elegant flow & user experiences in balance with business goals.
Now, working as a Senior Product Designer at Circle, collaborating remotely with the US team, working with teams from around the world poses the biggest challenge for this company. Embarked on developing Web3 products, specifically the Programmable Wallet, starting from scratch. I with a team, conducted in-depth research and competitive analysis to ensure a complete and comprehensive user experience.
Who I am today as a creative professional, committed to myself and my work, and I'm open-minded to new ideas, always seeking new challenges.
Specialties: Product Design | User Research Analysis | UIUX | User Research | Creative Design | Branding | Typography | Motion | Video
Taipei City, Taiwan https://miacreator11.wixsite.com/himia
工作經歷
二月 2021 - Present
Senior Product Designer
CIRCLE
Circle 是美國最大加密貨幣發行商- USDC，除了擔任資深產品設計師並與美國團隊進行遠端協作，與來自世界各地的團隊合作也是這家公司最大的挑戰，從無到有的 Web3 產品 - Programmable Wallet，進行了深入的研究和競爭對手分析並確保完整和全面的用戶體驗。
Senior Product designer for the Circle Web3 team, collaborating with designers across the US and Taiwan.
On the CYBAVO team, I am responsible for the user interface layout design of online products, including NFT platform design and CYBAVO website.
At Circle, I‘m responsible for the largest issuer of USDC, a leading stablecoin in the United States. In addition to collaborating remotely with the US team, working with teams from around the world poses the biggest challenge for this company. We embarked on developing Web3 products, specifically the Programmable Wallet, starting from scratch. We conducted in-depth research and competitor analysis to ensure a complete and comprehensive user experience.
・Develop and follow product brand guidelines across all assets and materials.
・In-depth product research and analysis
・Collaborating with Product Manager, Product designers and international developers to create and design an innovative, user- friendly platform.
・Develop wireframes, high-fidelity mockups, and prototypes.
九月 2020 - 二月 2021
Sr. UI Designer
Cloud interactive
主要擔任資深UI設計師並專注於客戶體驗，對於不同的項目定義產品設計原則。
主要負責APP、官網設計，包含提案、競品分析與研究 User Research、User Flow、UI 使用者介面設計、制定系統 Guideline。與 PM、工程師、SA 團隊合作定義問題和目標・將想法轉化為優雅的流程和用戶體驗，並與業務目標保持平衡。
此外並勝任代理主管職的角色，指導設計師（實習生以及初級產品設計師）並組織產品相關文件，以提高我們團隊的生產力並縮短我們的工作時間，以構建安全可靠的產品。
Senior UI Designer, focuses on customer experience and providing professional design services. For different projects, we can create seamless design experiences for our clients.
Defining product design principles. Also, mentoring designers (Intern, junior, and mid-level) and organizing product-related files to boost our team productivity and shorten our working time to build safe and reliable products.
・Planning layout wireframe & Created mockup prototype
・Highly collaborative with the Product Managers, Engineering teams, Data Scientist & Localization Team to define problems & goals
・Collaborate with other designers to transform ideas to an elegant flow & user experience in balance with business goals
六月 2020 - 九月 2020
UI Designer
AJA
在 AJA 負責 User interactive Designer 的角色，與資深的設計師以及 product manger 合作並負責 APP 專案的介面設計與研究與開發，包含制定品牌一致的調性、競品分析與研究、產品提案等，除此之外也體現了設計顧問公司帶給客戶高品質的產品體驗。
I work as a UI designer at AJA Creative, which is a product design consultancy firm. In addition to collaborating with senior designers and product managers, I embody the values of a design consultancy firm by delivering high-quality product experiences to our clients.
・Responsible for the interface design and research of the ride-hailing app project.
・Collaborating with Product Manager, Created GUI designs and user flows, system guidelines for corporate identity to keep the brand consistent.
・Develop wireframes, high-fidelity mockups, and prototypes.
四月 2019 - 六月 2020
Lead of Visual Design
KKday 酷遊天股份有限公司
KKday是世界領先的旅行品牌。
除了負責KKday的藝術指導和品牌推廣，並監督全球市場的設計團隊，帶領 Business Development 設計團隊執行商品優化、行銷網站執行，內部系統 UIUX 產品開發、使用者訪談、易用係測試，實體物印刷、包含車貼、ＤＭ等，並定義 Guideline 以保持品牌一致性。
KKday is a world-leading travel brand.
Leading the design team at KKday, I am responsible for developing comprehensive art direction and brand promotion strategies. Within the Business Development team, they worked on developing a backend translation system product specifically designed for our internal translation team, also mentoring two junior designers: one focusing on online product development and the other handling offline product printing. Additionally, I supervise the design team across global markets.
・Collaborative with the Product Managers, Engineering, and Business development.
・Maintaining brand consistency and delivering high-quality designs are key priorities.
五月 2016 - 四月 2019
Visual Designer
KKBOX
KKBOX 是亞洲第一大音樂串流平台，負責行銷專案製作、包含音樂廣告 Banner、品牌CI設計、Branding、網頁 UIUX 製作。
As a visual designer at KKBOX, I collaborate with Art Director and senior designers to create marketing campaign designs for the branding of Asia's leading music brand. I am responsible for developing design pages for various marketing activities and establishing guidelines to maintain brand consistency.
・Collaborative with the Product Managers, Engineering, and Article Editorial Team.
・Responsible for maintaining market consistency for the brand.
學歷
2009 - 2013
中國文化大學 Chinese Culture University
媒體與數位設計學系
技能
- Figma
- Sketch
- Adobe Illustrator
- Adobe Photoshop
- adobe after effects
- Adobe XD
語言
- English — 中階
- Chinese — 母語或雙語