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CakeResume Talent Search

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Taiwan
台灣
Taipei City, Taiwan
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Taiwan
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三洋窯業股份有限公司
杰思國際娛樂股份有限公司
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迪摩凱斯國際股份有限公司
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4-6 years
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  • Exclude read results
  • Show all experiences
Avatar of Willin Chen.
Offline
Avatar of Willin Chen.
Offline
Willin Chen
E-commerce Executive @Breeze Online 微風精品線上
・
2022 ~ Present
Marketing Manager
Within one month
babymadison.com 主要負責之電商，品類為奢侈品童裝服飾，為 SHOPLINE 平台。 www.breezeonline.com 協力負責之電商，主要為 PM 管理，為公司自建平台。 Campaigns KOL marketing project This project was used for an e-commerce website. The Culture of Selection The idea comes from Cartier's famous campaign "7 Icons". It shows all the stories of our key brands' products on maxmike.co, include LAUT, NativeUnion, Jays, and Longvadon. LookBook
Excel
Google Analytics
SEO
Employed
・
Ready to interview
Full-time / Interested in working remotely
4-6 years
國立臺北大學 National Taipei University
・
Economics
Avatar of 徐韻涵.
Avatar of 徐韻涵.
徐韻涵
Past
Digital Marketing Specialist @台灣紐巴倫股份有限公司_New Balance Taiwan,Inc.
・
2023 ~ 2023
Marketing specialist,Marketing Executive,Advertising Executive
Within two months
— 徐韻涵 Four years of experience in digital marketing, specializing in building digital and media strategies, project management, KOL marketing, WOM marketing, and social media, build digital relationships with customers and drive business growth Taiwan 工作經歷 Digital Marketing Specialist 台灣紐巴倫股份有限公司_New Balance Taiwan,Inc. 七月十月 2023Taipei, Taiwan •Execute New Balance 9060 & CT302 ATL & BTL launch campaign, which includes website development, OTV, Facebook contents, LINE contents, KOL, and advertorials. Collaborate with advertising and media agencies.New Balance Direct Store sold
PowerPoint
Excel
Google Analytics
Unemployed
・
Ready to interview
Full-time / Not interested in working remotely
4-6 years
Soochow University
・
國際經營與貿易學系
Avatar of the user.
Avatar of the user.
Available for paid companies
品牌行銷暨專案經理 Brand Marketing and Project Manager @極寵有限公司
・
2023 ~ Present
行銷
Within one month
Marketing Strategy
Digital Marketing
Brand Marketing
Employed
・
Open to opportunities
Full-time / Interested in working remotely
6-10 years
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
・
金融與國際企業, 圖書資訊
Avatar of 葉於安.
Avatar of 葉於安.
葉於安
品牌專案企劃 @薰衣草森林股份有限公司
・
2022 ~ Present
PM、活動企劃相關、行銷企劃相關
Within three months
自媒體規劃及粉絲經營(官網、FB、IG) ▪️品牌形象管理之規劃、競品與定位分析 (執行、產出、追蹤程序 ) ▪️通路曝光/異業合作/KOL行銷/媒體公關媒體 ▪️執行數位媒體及廣告圖文素材之規劃 ▪️文案企劃( 社群自媒體經營及外部行銷 ) 平面視覺設計
PowerPoint
Illustrator
Social Media Marketing
Employed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
國立臺中教育大學
・
文化創意產業設計與營運學系
Avatar of the user.
Avatar of the user.
Available for paid companies
行銷經理 Marketing Manager @酷碼科技股份有限公司 Cooler Master Technology
・
2022 ~ Present
電子商務主管
Within one month
Google Analytics
Google Ads
Google AdWords
Employed
・
Open to opportunities
Full-time / Interested in working remotely
10-15 years
世新大學 Shih Hin University
・
口語傳播學系 Speech and Communication Department
Avatar of Alex Lu.
Avatar of Alex Lu.
Alex Lu
CakeResume Premium Badge
Election Campaign Consultant for City councilor @61 Lab PR Marketing Co. Ltd.
・
2022 ~ 2022
CMO or Marketing Manager
Within one month
Boutique 六月五月 2019 Taipei, Taiwan Job Description 1. 公司營運行政、 人事 財務管理 2. 品牌行銷、數位行銷與網紅行銷 3. 新品牌招商、產品開發 Marketing strategy and achievemen t 定位 快時尚、華人時尚穿搭指南。不斷 開發獨家品牌， 快速上架新品 ，目標鎖定全球華人，挑選風格 KOL代言行銷。 1
Word
PowerPoint
Communication
Employed
Full-time / Interested in working remotely
More than 15 years
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
・
織品服裝學系
Avatar of 陳瑋.
Avatar of 陳瑋.
陳瑋
數位行銷、媒體公關、文案企劃
Within six months
陳瑋 [email protected] CV in English Taipei, Taiwan 5年以上新聞、電信、手機業的數位行銷經驗、社群經營講師，具備社群經營與管理、KOL行銷、流量數據優化、市場輿情分析能力，加上長期與科技新聞合作外稿編譯，對於人工智慧及物聯網等產業趨勢有所涉略，我相信我
Word
PowerPoint
Excel
Full-time / Interested in working remotely
4-6 years
Goldsmiths, University of London
・
MA Political Communications
Avatar of 張運明.
Avatar of 張運明.
張運明
Past
行銷公關 @悠美醫療 美學診所
・
2022 ~ 2023
品牌專案企劃、網路行銷企劃、數位行銷企劃
Within six months
3C、全國電子、家樂福、大同3C）做銷售輔導，銷售期間提高新北地區品牌銷售佔比50%，經營超過120間店面營業員超過500人。 數位行銷顧問 • Moshi 十一月七月 2021 合作超過70位KOL以及藝人，數位行銷流量高達1千萬人次，協助拾年有成行銷活動公關活動合
Word
PowerPoint
Project Management
Unemployed
Full-time / Interested in working remotely
4-6 years
Strathfield College
・
行銷
Avatar of the user.
Avatar of the user.
Available for paid companies
商品開發部經理 @歐比特國際創意股份有限公司
・
2021 ~ 2023
商品(供應鏈)開發/行銷企劃/品牌經理 主管
Within one year
專案管理
商品企劃
行銷企劃與執行
Employed
・
Not open to opportunities
Full-time / Interested in working remotely
10-15 years
朝陽科技大學
・
企業管理系
Avatar of Ling Lee.
Avatar of Ling Lee.
Ling Lee
Senior Marketing Strategist @Lawsnote
・
2023 ~ Present
品牌專員/策劃/Brand specialist/行銷策劃/市場行銷/行銷專員/Marketing specialist
Within six months
體內容行銷、口碑行銷、電商、垂直媒體平台 3-行銷企劃案撰寫、提案 4-專案管理，時程及預算掌握、成效追蹤分析、帳款追蹤 5-KOL接洽及合作規劃 6-微信公眾號粉絲提升專案，為客戶透過線上媒體曝光、KOL合作、聊天群組等多重管道，3個月左右增加
Word
PowerPoint
Canva
Employed
Full-time / Interested in working remotely
6-10 years
國立高雄餐旅大學 NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM
・
旅館管理系

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Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
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Time Management
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Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
Avatar of Willin Chen.
Willin Chen
E-commerce Executive
Breeze Online 微風精品線上
・
2022 ~ Present
New Taipei City, 台灣
Professional Background
Current status
Employed
Job Search Progress
Ready to interview
Professions
CBO, Chief Brand Officer, Data Analyst, Account Executive
Fields of Employment
Marketing / Communications, Digital, Ecommerce
Work experience
4-6 years
Management
I've had experience in managing 1-5 people
Skills
Excel
Google Analytics
SEO
Illustrator
Power BI
Event Planning
E-commerce
EDM
Languages
English
・
Fluent
Job search preferences
Positions
Marketing Manager
Job types
Full-time
Locations
台灣台北
Remote
Interested in working remotely
Freelance
No
Educations
School
國立臺北大學 National Taipei University
Major
Economics
Print

Willin Chen

在電子商務方面擁有超過 5 年的豐富經驗，擅長於經營電子商務網站，包含外部平台如 LINE 禮物、蝦皮等，並通過現代策略性行銷推動電商流量、銷售增長。具備數據分析、數位廣告和專案管理等技能。

  New Taipei City, Taiwan   

WORK EXPERIENCE

E-commerce Executive  •  微風股份有限公司 Breeze Couture / Breeze Online

10 月 2022 - Present

・ 建立品牌經營微風旗下代理的奢侈品童裝品牌的電商平台營運，包含營運、數據分析、商品管理、數位廣告、形象設計等。

・ 2023 年度營收 YOY 增加約 132.63%，總訂單數成長約 50%。

・ 數位廣告｜ROAS 2023 年度平均為 6.2，旺季期間為 11 左右。

・ 行銷工具應用｜包含廣告、EDM、社群貼文，增加頭部消費者信任及促成導購。其中 EDM、SMS 轉換金額約是年度總額的 1/4。

・ 數據分析｜藉由 GA4、受眾行為分析等數據解讀，在不同季節、月份推出相對應的主題、活動，提升網頁瀏覽量，進而提升轉換銷售，最高月營收超過 NT$1,000,000。

・ 品牌行銷｜因應奢侈品牌季度的主題，調整商品曝光策略，維持品牌價值，也增加正價品之銷售數量佔比。

・ 優化電商平台使用者介面及購物流程，網頁瀏覽量 YOY 提升 60%，非商品原因之取消、退貨訂單減少約 50%。

・ 針對商品價值重新設計品牌定位與形象，打造更符合購物指向的電商平台介面，並提升手機版面的優化，將實體店面之顧客導流至線上選購。

・ LINE GIFT 禮物平台營運，主要管理代理香水品牌、精品童裝禮盒販售。

Marketing Executive  •  Maxmike 鑫鴻國際貿易公司

七月 2018 - 六月 2022

marketing

・ 建立品牌現代化，將行銷工具帶進公司運作， 包含： SEO、LINE@、EDM、CRM 等。

・ 2019 至 2021 從 0-1 建立完善的品牌電商，提升線上銷售 75%，同時曝光量也較前期上升 90 %。

・ 運用數據、趨勢判讀，執行市場未嘗試過的選品方向，成功打進市場，爆款單一銷售利潤達至 50 萬。

・ 執行操作數位廣告、專案 Campaign 等，總體線上 ROAS 最高可達 8 以上。

branding

・ 品牌內容在地化，製作適合閱讀與形象曝光的品牌 LOOKBOOK。

・ 主導品牌平面、數位設計，包含符合 guideline 的文刊、數位廣告、Landing Page、Blog 圖文等。

・ 執行 Campaign 專案，包含 KOL 曝光內容製作、季節選品執行、導流主題文章編寫製作。

・ 品牌形象與風格獲得 Elle、蝦皮的認可邀請，成為合作通路與建立官方品牌商城。


E-commerce Web

www.babymadison.com

主要負責之電商，品類為奢侈品童裝服飾，為 SHOPLINE 平台。

www.breezeonline.com

協力負責之電商，主要為 PM 管理，為公司自建平台。

Campaigns

KOL marketing project

This project was used for an e-commerce website.

The Culture of Selection

The idea comes from Cartier's famous campaign "7 Icons". It shows all the stories of our key brands' products on maxmike.co, include LAUT, NativeUnion, Jays, and Longvadon.

LookBook

This campaign used not only official images from brand but also local material we made in Taiwan. And then we made this lookbook to show new style products to our customers.

Products Campaign

Starting from product selection, analyze the trends and data in the market, and we choose a design orientation that is completely different from the mainstream product style. 

Key competencies

・ 市場策略分析

・ 商業數據分析、圖像化

・ 行銷的知識與應用

・ 現代電商建立、經營

・ 設計、圖像的美感識別

・ 創造力及適應力

Skills

Google Tools

  • Google Analytics 
  • Google Tag Managers

Adobe

  • Photoshop
  • illustrator

Data Analysis 

  • Google Analytics 4
  • Excel
Resume
Profile
Print

Willin Chen

在電子商務方面擁有超過 5 年的豐富經驗，擅長於經營電子商務網站，包含外部平台如 LINE 禮物、蝦皮等，並通過現代策略性行銷推動電商流量、銷售增長。具備數據分析、數位廣告和專案管理等技能。

  New Taipei City, Taiwan   

WORK EXPERIENCE

E-commerce Executive  •  微風股份有限公司 Breeze Couture / Breeze Online

10 月 2022 - Present

・ 建立品牌經營微風旗下代理的奢侈品童裝品牌的電商平台營運，包含營運、數據分析、商品管理、數位廣告、形象設計等。

・ 2023 年度營收 YOY 增加約 132.63%，總訂單數成長約 50%。

・ 數位廣告｜ROAS 2023 年度平均為 6.2，旺季期間為 11 左右。

・ 行銷工具應用｜包含廣告、EDM、社群貼文，增加頭部消費者信任及促成導購。其中 EDM、SMS 轉換金額約是年度總額的 1/4。

・ 數據分析｜藉由 GA4、受眾行為分析等數據解讀，在不同季節、月份推出相對應的主題、活動，提升網頁瀏覽量，進而提升轉換銷售，最高月營收超過 NT$1,000,000。

・ 品牌行銷｜因應奢侈品牌季度的主題，調整商品曝光策略，維持品牌價值，也增加正價品之銷售數量佔比。

・ 優化電商平台使用者介面及購物流程，網頁瀏覽量 YOY 提升 60%，非商品原因之取消、退貨訂單減少約 50%。

・ 針對商品價值重新設計品牌定位與形象，打造更符合購物指向的電商平台介面，並提升手機版面的優化，將實體店面之顧客導流至線上選購。

・ LINE GIFT 禮物平台營運，主要管理代理香水品牌、精品童裝禮盒販售。

Marketing Executive  •  Maxmike 鑫鴻國際貿易公司

七月 2018 - 六月 2022

marketing

・ 建立品牌現代化，將行銷工具帶進公司運作， 包含： SEO、LINE@、EDM、CRM 等。

・ 2019 至 2021 從 0-1 建立完善的品牌電商，提升線上銷售 75%，同時曝光量也較前期上升 90 %。

・ 運用數據、趨勢判讀，執行市場未嘗試過的選品方向，成功打進市場，爆款單一銷售利潤達至 50 萬。

・ 執行操作數位廣告、專案 Campaign 等，總體線上 ROAS 最高可達 8 以上。

branding

・ 品牌內容在地化，製作適合閱讀與形象曝光的品牌 LOOKBOOK。

・ 主導品牌平面、數位設計，包含符合 guideline 的文刊、數位廣告、Landing Page、Blog 圖文等。

・ 執行 Campaign 專案，包含 KOL 曝光內容製作、季節選品執行、導流主題文章編寫製作。

・ 品牌形象與風格獲得 Elle、蝦皮的認可邀請，成為合作通路與建立官方品牌商城。


E-commerce Web

www.babymadison.com

主要負責之電商，品類為奢侈品童裝服飾，為 SHOPLINE 平台。

www.breezeonline.com

協力負責之電商，主要為 PM 管理，為公司自建平台。

Campaigns

KOL marketing project

This project was used for an e-commerce website.

The Culture of Selection

The idea comes from Cartier's famous campaign "7 Icons". It shows all the stories of our key brands' products on maxmike.co, include LAUT, NativeUnion, Jays, and Longvadon.

LookBook

This campaign used not only official images from brand but also local material we made in Taiwan. And then we made this lookbook to show new style products to our customers.

Products Campaign

Starting from product selection, analyze the trends and data in the market, and we choose a design orientation that is completely different from the mainstream product style. 

Key competencies

・ 市場策略分析

・ 商業數據分析、圖像化

・ 行銷的知識與應用

・ 現代電商建立、經營

・ 設計、圖像的美感識別

・ 創造力及適應力

Skills

Google Tools

  • Google Analytics 
  • Google Tag Managers

Adobe

  • Photoshop
  • illustrator

Data Analysis 

  • Google Analytics 4
  • Excel