九月 2020 - Present
Clients: Unilever, Mondelez, DBS
九月 2017 - 九月 2020
Industry : E-commerce, E-voucher including B2B, SME and B2B2C
五月 2016 - 八月 2017
Industry: Gaming app/Star-up
1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan
2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly creative social media and content marketing campaigns
3. Data analysis and optimisation that drive significant performance, CPA efficiencies, and revenue improvement
Key Performance
- Drive significant improvement of mobile application installs by planning and implementing campaigns. Succeeded in driving 550,000 installs of new product in the very first 3 months
四月 2014 - 三月 2016
Clients: LVMH, NESTLE
- Media service for global brands including Nestle and LVMH brands
- Integrate online to offline media to maximise media reach
- Developing various options for media plans based on business objectives
- Working closely with clients to understand their needs, competitors, and objectives, and then determining which media channels fit best for specific campaigns
- Analysing the client's post-campaign results and recommending refinements
八月 2013 - 四月 2014
- Press release and consumer exhibition
- Media Tour Arrangement: Taiwan Media tour to NOKIA WORLD 2013 Abu Dhabi
- Media pitch & media relationship sustaining
Show case: Nokia Consumer Experiencing Exhibition in Nov 2013
https://www.youtube.com/watch?v=u5LLQl-PKVU
2007 - 2011
2011 - 2013
Gold Award 2018 - Best Employees of Edenred Taiwan
Information System Training Program
Program: HTML5, CSS2, jQuery, Bootstrap August, 2020
National Taiwan University
九月 2020 - Present
Clients: Unilever, Mondelez, DBS
九月 2017 - 九月 2020
Industry : E-commerce, E-voucher including B2B, SME and B2B2C
五月 2016 - 八月 2017
Industry: Gaming app/Star-up
1. Marketing head of overseas business unit, leadership of two team members from Malaysia and Taiwan
2. Shaping and executing the digital marketing strategy across all the relevant social networks and delivering highly creative social media and content marketing campaigns
3. Data analysis and optimisation that drive significant performance, CPA efficiencies, and revenue improvement
Key Performance
- Drive significant improvement of mobile application installs by planning and implementing campaigns. Succeeded in driving 550,000 installs of new product in the very first 3 months
四月 2014 - 三月 2016
Clients: LVMH, NESTLE
- Media service for global brands including Nestle and LVMH brands
- Integrate online to offline media to maximise media reach
- Developing various options for media plans based on business objectives
- Working closely with clients to understand their needs, competitors, and objectives, and then determining which media channels fit best for specific campaigns
- Analysing the client's post-campaign results and recommending refinements
八月 2013 - 四月 2014
- Press release and consumer exhibition
- Media Tour Arrangement: Taiwan Media tour to NOKIA WORLD 2013 Abu Dhabi
- Media pitch & media relationship sustaining
Show case: Nokia Consumer Experiencing Exhibition in Nov 2013
https://www.youtube.com/watch?v=u5LLQl-PKVU
2007 - 2011
2011 - 2013
Gold Award 2018 - Best Employees of Edenred Taiwan
Information System Training Program
Program: HTML5, CSS2, jQuery, Bootstrap August, 2020
National Taiwan University