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Definition of Reputation Credits
Yaroslav Kumechko
Inclusion and Diversity Champion leading Billion Dollar Brands Teams
Strategic thought leader and growth accelerator with a proven track record of fostering an inclusive culture, designing winning strategies, engaging leadership, global, regional and country offices to grow brand revenue, empower teams, and make a positive impact on society.
Ukrainian national with Swiss C Permit
+41 79 548 1179 [email protected]
My skills proven to build High Performing Organisation:
Inclusion and Diversity Champion
Pivoting organisation from accepting to appreciating diversity: gender, LGBTQ+, people with disabilities.
Learn my point of view from my talk to the P&G Europe organisation during Pride: 
Emotionally Intelligent Leader
Strong leadership and influence with high emotional intelligence. Ability to influence senior leaders with credibility and empathy. Enabling my team to deliver impact with passion-led motivation and focus on their wellbeing.
Nurturing External Partnerships
Designed successful purpose campaigns creating partnership of P&G with foundations, NGOs, B2B and experts, evolving company perception and creating a positive shift in society for LGBTQ+, women in menopause, GenZ suffering from bullying, people with disabilities.
Strategic Thought Leadership
My portfolio of I&D Communication:
GenZ AntiBullying Program
with 
foundation
H&S campaign, based on an insight into bullying linked to scalp health, grew engagement of GenZ, brand revenue and ran anti-bullying training for 1 million people in partnership with The Diana Award
Alliance
Visually Impaired Program with 
expert
Pantene partnered with Royal National Institute of Blind People expertise to create a shopping and usage experience inclusive for visually impaired people, generating $8M revenue and education for 1.8M people. Received The Drum Award 2022
Menopause Health Program
with 
B2B partner
Pantene Hair Biology, a world's 1st menopause health hair product, established parnership #1 drug store in the UK to get free in-store media to generate $15M revenue and educate women on menopause health.
Work Experience
2018 - now
Brand Function Europe Region Hair A&I Director P&G, Geneva
- Created an innovative organisation structure for Europe team, recognising and empowering each individual's unique strengths, elevating each employee impact to turn around $1bn Europe Hair care business from ix 85 decline to 110 growth.
- Fostered inclusive culture raising the bar from acceptance to appreciation developing and deploying effective communication to the P&G Europe organisation.
- Cultivated an environment where all can thrive, intentionally driving 100% adoption of wellbeing initiatives.
- Strengthened company perceptions and impact in the inclusion and diversity space, designing, deploying and being the face of effective external communication.
2012 - 2017
Brand Function Global Pantene A&I Manager P&G, Geneva
- Partnered with business leaders to design, develop and deploy to regional leadership innovative global consumer segmentation, which became P&G global competitive advantage delivering $100m revenue in 12M.
2009 - 2011
EMEA Corporate CMK Manger P&G, Ukraine
- Fostered environment of collaboration and innovation empowering a disperse team of 17 country managers to thrive and deliver $5m in media ROI a year.
2007 - 2008
EE CMK Associate Manager P&G, Ukraine
- Identified opportunity to grow a medium-price brand via upgrading, engaged company
leadership and led a team to design communication, translating into ix 105 growth.
2005 - 2006
Market Research Specialist Imperial Brands, Ukraine
- Led insights learning to develop and successfully launch new brand Style
2004 - 2005
Research Executive Synovate, Ukraine
- Leading the agency team in project execution, analysis and presentation to the clients.
Education
Emotional Intelligence in Leadership
Institut de Neurosciences, Geneva, Switzerland
2021
Master of Economics
EERC at National University Kyiv-Mohyla Academy, Kyiv, Ukraine
2001 - 2003
Bachelor of Business Administration
National Aviation University, Kyiv, Ukraine
1997 - 2001
Yaroslav Kumechko
Inclusion and Diversity Champion leading Billion Dollar Brands Teams
Strategic thought leader and growth accelerator with a proven track record of fostering an inclusive culture, designing winning strategies, engaging leadership, global, regional and country offices to grow brand revenue, empower teams, and make a positive impact on society.
Ukrainian national with Swiss C Permit
+41 79 548 1179 [email protected]
My skills proven to build High Performing Organisation:
Inclusion and Diversity Champion
Pivoting organisation from accepting to appreciating diversity: gender, LGBTQ+, people with disabilities.
Learn my point of view from my talk to the P&G Europe organisation during Pride:
Emotionally Intelligent Leader
Strong leadership and influence with high emotional intelligence. Ability to influence senior leaders with credibility and empathy. Enabling my team to deliver impact with passion-led motivation and focus on their wellbeing.
Nurturing External Partnerships
Designed successful purpose campaigns creating partnership of P&G with foundations, NGOs, B2B and experts, evolving company perception and creating a positive shift in society for LGBTQ+, women in menopause, GenZ suffering from bullying, people with disabilities.
Strategic Thought Leadership
My portfolio of I&D Communication:
GenZ AntiBullying Program
with foundation
H&S campaign, based on an insight into bullying linked to scalp health, grew engagement of GenZ, brand revenue and ran anti-bullying training for 1 million people in partnership with The Diana Award
Visually Impaired Program with expert
Pantene partnered with Royal National Institute of Blind People expertise to create a shopping and usage experience inclusive for visually impaired people, generating $8M revenue and education for 1.8M people. Received The Drum Award 2022
Menopause Health Program
with B2B partner
Pantene Hair Biology, a world's 1st menopause health hair product, established parnership #1 drug store in the UK to get free in-store media to generate $15M revenue and educate women on menopause health.
Work Experience
2018 - now
Brand Function Europe Region Hair A&I Director P&G, Geneva
- Created an innovative organisation structure for Europe team, recognising and empowering each individual's unique strengths, elevating each employee impact to turn around $1bn Europe Hair care business from ix 85 decline to 110 growth.
- Fostered inclusive culture raising the bar from acceptance to appreciation developing and deploying effective communication to the P&G Europe organisation.
- Cultivated an environment where all can thrive, intentionally driving 100% adoption of wellbeing initiatives.
- Strengthened company perceptions and impact in the inclusion and diversity space, designing, deploying and being the face of effective external communication.
2012 - 2017
Brand Function Global Pantene A&I Manager P&G, Geneva
- Partnered with business leaders to design, develop and deploy to regional leadership innovative global consumer segmentation, which became P&G global competitive advantage delivering $100m revenue in 12M.
2009 - 2011
EMEA Corporate CMK Manger P&G, Ukraine
- Fostered environment of collaboration and innovation empowering a disperse team of 17 country managers to thrive and deliver $5m in media ROI a year.
2007 - 2008
EE CMK Associate Manager P&G, Ukraine
- Identified opportunity to grow a medium-price brand via upgrading, engaged company
leadership and led a team to design communication, translating into ix 105 growth.
2005 - 2006
Market Research Specialist Imperial Brands, Ukraine
- Led insights learning to develop and successfully launch new brand Style
2004 - 2005
Research Executive Synovate, Ukraine
- Leading the agency team in project execution, analysis and presentation to the clients.
Education
Emotional Intelligence in Leadership
Institut de Neurosciences, Geneva, Switzerland
2021
Master of Economics
EERC at National University Kyiv-Mohyla Academy, Kyiv, Ukraine
2001 - 2003
Bachelor of Business Administration
National Aviation University, Kyiv, Ukraine
1997 - 2001