Senior MarCom Specialist

TaiwanPlus

Mar. 2023 - Now
Taipei, Taiwan

• Go-to-Market Campaign

- Led the TaiwanPlus annual go-to-market campaign strategy and execution, planning four marketing campaigns with a budget of 1 billion NTD. Utilized multiple channels, including out-of-home advertising, inflight media, email marketing, influencer partnerships, and university media buys, significantly boosted audience engagement and awareness, achieving over 1.8 million in brand awareness and 100Kin engagement.

• Partnership Management

- Managed important partner accounts like TACL, TAP, and TAF, orchestrating 2 significant online events without additional budget, each drawing more than 400 participants.

Sales Product Manager

ASUS

Sep. 2022 - Mar. 2023
Taipei, Taiwan

• Product Management

- Handled the New Product Introduction (NPI) process for the Zenbook series (UX3404 OLED), including cost and bug review, contributing to a successful product launch.

- Managed product pricing strategies, resulting in a 40% increase in sales compared to previous generations.

- Served as a key liaison among internal departments (R&D, sales, marketing) and external partners (Intel, NVIDIA, ODMs), coordinating product timelines.

Product Marketing Manager

Allxon (a company spun off from Acer)

Oct. 2021 - Sep. 2022
Taipei, Taiwan

• Growth Marketing

- Developed a B2B SaaS growth marketing strategy and produce various marketing assets (onboarding materials, tutorials, use cases, etc.), acquiring over 200 new global users in 3 months.

- Reengineered the product release workflow, enhancing user acquisition and growth.

- Collaborated with the sales team on email marketing strategies, resulting in a 25% increase in open rates and a 15% rise in click-through rates.

• Event Marketing

- Led event marketing projects, including major trade shows (Embedded World 2022) and partner events, contributing to significant attendee turnout and media coverage.

- Partnered with Digitimes to conduct impactful online and offline events, garnering extensive media coverage and audience engagement.

Senior Global Product Marketing Specialist (Consumer/Commercial PC)

ASUS

Sep. 2019 - Sep. 2021
Taipei, Taiwan

• Product Marketing

- Crafted global product marketing strategies for the Vivobook campaign, achieving a 57% year-over-year growth.

- Led the global launch of over 20 products, including Vivobook, ExpertCenter, ASUS Laptop series, and Chromebooks, creating comprehensive marketing materials including tone and manner setting, product video, sales kit, scenario photo, press release, review guide for global distribution.

- Coordinated with global production houses and internal teams for campaign execution and developed HQ-level playbooks for local market adaptation.

Marketing Specialist

Mithril

Aug. 2018 - Aug. 2019
Taipei, Taiwan

• Social Media Marketing

- Developed and implemented a social marketing strategy, leading to a 97% increase in monthly new product users.

• Managed various social media platforms, including WeChat, Telegram, Facebook, Instagram, Twitter, and Medium, significantly growing organic reach and engagement across channels.

• Community Management

- Oversaw the Mandarin holders’ community, enhancing brand perception and community growth.

- Assisted in organizing major corporate events in Korea, contributing to their success in international marketing communication and user acquisition.