Senior Digital Product Analyst (Product Owner)    Melaleuca: The Wellness Company

十月 2021 - Present

★ Product Owner of the new website, leading the shopping experiences revision across 9 countries – SG, MY, HK, TW, JP, KR, PH, AU, NZ - targeting online sales growth.

★ Work closely with Global Product team and local Customer Service, Marketing, IT, Finance, Operation teams to localize Global standard for all countries, based on local regulations and user feedbacks.

★ Keep track of requirements, designs, features, issues regarding website revision projects, such as Payment, Checkout, Reactivation, Shipping Address, Order Receipt, My Account, Loyalty Program, etc.

★ Work closely with the Service team, Content team, Sitecore team, and Product team to clarify requirement details between user needs and development gaps.

★ Plan key milestones and highlight high priority tasks upon daily stand-up and feature review meetings.

★ Analyze data from a variety of sources to identify key insights, and make data-driven product decisions.

★ Awarded Apr. 2022 and Apr. 2023 Star performer of the team.

Side projects:

★ Shopee Affiliate VIP: Generate 57K+ Clicks, 2.4k+ Orders, 1.2M+ Order Revenue via personal social media in 3 months.

★ Cartoon Graphic design for characters and monsters for "Crazy Forest" - a child's game.

Digital Strategy Supervisor  •  Nu Skin Taiwan

五月 2019 - 十月 2021

★ Work closely with the Global team to lead the Digital Transformation in TW.

★ Initiate and facilitate the first Scrum teams in Nu Skin TW, introducing Scrum, Customer Journey Map, User-Centric Design to core members through 5+ workshops with Scrum Coaches.

★ Implementing GA/GTM, Firebase, Hotjar, and Qualtrics from zero, with developers, marketing teams, and outsourcing experts to initiate metrics tracking from all digital touchpoints.

★ +35% new sharers and +18% qualified leaders by guiding and launching the sharing and qualification App features, defining digital product strategies with IT, Marketing, Sales, Customer Serive, and Data teams.

★ +80% data-driven decisions by building up the TW Journey Dashboard, tracking key metrics from key user journeys.

★ Lead a digital solution team of 4 people, manage project roadmap, backlogs, risks and issues, and report to the management level: generating digital leads +50% new users, online sales through paid media from 0 to 8.63M.

★ Awarded the 2020 Aug. Thumbs-Up Member - Top performer of the Scrum team.

★ Be the first supervisor from TW to get Global Digital Analytics training in the US Headquarter.

User Experience Researcher  •  Rakuten Taiwan

十一月 2018 - 三月 2019

★ Cooperate with PM, UI/UX designers in developing deep understanding of TW Rakuten users.

★ Direct qualitative and quantitative research to explore customer needs and propose potential business opportunities.

★ Conduct large scale (10,000+) NPS and satisfaction questionnaires to find out key factors of user recommendation.

★ Utilize user research methods, such as journal, card sorting, user journey, persona, KANO modal, System Usability Scale (SUS), Net Promoter Score (NPS), Likert satisfaction score, etc. to understand user pain points and needs. 

★ Lead an assistant to understand research and statistic methods.