The Hong Kong Jockey Club  Sep 2022 - Present

Position: Assistant business cooperation manager 

Location: Hong Kong

Department: Business Development Cooperation

Reporting to: Department head

Responsibilities: 

• Support departmental business development projects, including project review/updates and the preparation of consultation reports for specific strategic projects.
• Regularly liaise and coordinate with internal and external stakeholders to assist in maintaining stakeholder relationships.
• Support the communication and arrangement of consultations, training, and seminars for departmental overseas projects under the "Belt and Road" initiative.
• Arrange business visits and seminars in Hong Kong or overseas for potential partners and key stakeholders. 
• Ensure the delivery of key project deliverables through project management and assist in managing project budgets and timelines.
  

Well link Securities Ltd.,  Feb 2022 - Sep 2022

Position: Marketing Director 

Location: Hong Kong

Department: Marketing Department

Reporting to: CEO

Number of subordinates: 2  

Responsibilities: 

• Responsible for building and operating the overall brand promotion activities for the company, overseeing the UI of the Well link Securities App, website, and visual design of offline stores. 
• Collaborate with various departments to conduct UAT testing for new features in the app, plan and execute promotional activities for product updates.
• Collaborate with other companies within the Well link Financial Group, such as insurance, real estate, and banking companies, for cross-company collaborative promotional projects. Act as the project planner, interdepartmental coordinator, and project execution lead. 
• Manage the company's social media platforms to increase the engagement and interaction of the target audience (Facebook, Instagram, WeChat).
• Plan and produce graphic design content for the company's offline social welfare and marketing activities. • Maintain relationships with various media outlets and suppliers.
  

Shenzhen Autocruis Co.,  Aug 2020 - Oct 2021

Position: Senior Brand Manager 

Location: Shenzhen

Department: Marketing Department

Reporting to: CEO 

Number of subordinates: 2 

Company Profile: As a leading Chinese intelligent automotive provider specializing in AI visual perception, a tier 2 national high-tech enterprise invested in by Guangzhou Automobile Group. A strategic partner of Ambarella chips, a software partner of BOSCH China DMS, and a global strategic partner of Toyota.

Responsibilities: 

• Responsible for establishing the company's brand, including the overall brand VI system, promotional brochures and graphics for exhibitions and product launches, video shooting and production for product introductions, and production of company promotional videos. 
• Graphic design for the company's WeChat official account and writing of PR articles. Responsible for the operation of the WeChat official account and company website. 
• Engage with media and exhibition exhibitors for public relations and monitor the company's public sentiment. Plan product marketing activities and develop communication media strategies while monitoring the output effectiveness.
  

BGI Genomics Co.Ltd., Mar 2018 - July 2020

Position: Brand Design Manager 

Work Location: Shenzhen 

Department: Oncology Division 

Reporting to: Sales Director 

Number of subordinates: 3 

Company Profile: Founded in 1999, BGI Genomics is the world's largest genomics research and development organization. 

Responsibilities: 

• Responsible for brand positioning of products, market research, product style design, overall ATL and BTL promotional material design, and managing the design team. 
• Established and led a design team of 4 people from 0 to 1, developed the overall visual style and VI design of the project, user design experience, product flow development, and specification, and promoted and trained to improve the design capability of the team.
• Planned and managed the VI system for B2C brands, designed product promotional details for online e-commerce platforms, managed UI design interfaces for mobile and websites, and established and maintained relationships with suppliers. Designed product packaging and promotional materials, exhibition materials, created PPT presentations, and developed product IP image design content. 
• Acted as the main participant in marketing planning for the brand's products, developed visual display plans based on marketing strategies, scheduled online and offline activities based on marketing campaign themes, coordinated colleagues from different departments for offline promotional activities, supervised the printing of promotional materials, planned and communicated the shooting of main  visuals, promotional video shots, and collaborated on script planning for online live streaming with KOLs.
  

Guangzhou City Construction College, Jun 2013 - Feb 2018

Position: Full-time teacher

Place of work: Guangzhou
Department: College of Art and Design 

Responsibilities: 

• Teaching and Student Academic Project Management: 
• Conducted courses in graphic design and post-production for animation majors. Developed lesson plans, prepared teaching materials, and designed course content based on the curriculum and the psychological characteristics of adolescents. Guided students in participating in national, provincial, and municipal-level graphic design competitions and internships. 
• Wrote academic research papers. Personal Achievements: In 2018, served as the chief editor and author of "UI Design," published by Jiangxi Arts Publishing House, with ISBN: 978-7-5480-5975-2. Published a total of five research papers and design works in provincial-level publications across mainland China.
  

Kathrein Telecom Equipment (Shenzhen) Co., Apr 2011 - Apr 2013

Position: Brand Planning Specialist

Work Location: Shenzhen 

Department: Sales Department

Responsibilities: 

• Responsible for providing communication equipment to clients such as China Mobile, China Unicom, and China Telecom. Engage in business management tasks, regularly visit clients, understand their needs, and create relevant product proposals. 
• Participate in the Singapore International Communication Exhibition, handling the design of product brochures, exhibition promotional booklets, and exhibition visuals.