thaole1810/ EXPERIENCES Trade Marketing Executive • Diageo Vietnam Ltd. JanuaryAprilLeading trade marketing campaign for taverns with BP, BA activities (150 guests/ events, 60 events/ year) - Branding POSM at 180 key contracted outlets (OLs) e.g. signboard, podium, menu - A&P budget allocation for F21, F22, F23, F24 to growth 25% significantly based on trend, market needs and business capacity. Evaluate PnL based on a financial perspective. - Manage budget (top up, accrual, transfer, amended budget) by 4million GBP. - Analyze 5 main rivals' performance (PR, TEG, LVMH, Lighthouse Indochina, Bacardí) to propose trade program
Full-time / Interested in working remotely
Western Sydney University・
Business Administration