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Strongly flexible in a rapidly changing environment, self-motivated and well teamwork ability. Familiar with the startup culture and environment, equipped with basic coding skill and understand how to communicate with developers. [email protected] ，Taiwan Skills & Abilities Growth Marketing Data-driven Gamification SEO | ASO | SEM Facebook Ads | Google Ads Google Analytics | Appsflyer | App Annie | Amplitude | SimilarWeb Marketing Strategy Competitor Analysis User Interview | Focus Group Channel management Budgeting & Forecasting Go-to-market strategy Leadership Risk-taking Creative thinking Accountable Communication Savvy Empowering Work Experience COBINHOOD, Associate Marketing Director, Sep 2018 ~ May 2019 Built the marketing department

towards bigger problem solving related to Growth & Performance Marketing - Provide Digital Marketing Data standardization that can effectively and efficiently improve data analysis and decision making related to Performance Marketing OctoberOctober 2020 Jakarta, Indonesia Digital Marketing Performance, Funnel, & Traffic Tribelio - Maintain healthy (profitable) ROAS & ROI from multi Paid Channel such as Facebook Ads, Google Display Ads, and Google Search Ads. - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads

劃｜ 數據分析 ｜  創意發想 Taipei ，TW 相關企劃案案例參考： https://reurl.cc/8nj3YX 學歷 中國文化大學 Chinese Culture University 2010 年 9 月年 9 月 廣告學系 Advertising / Commercial 工作技能 行銷提案規劃與執行 • 數據分析： 市場環境、產品、競爭對手等相關資訊數據分析。 • 行銷提案： 策略發想、整合企

Improved the in-app push wording to increase traffic by 57% than last year. Strategy alliance Developed KOL strategy improved the conversion rate increased by 4 times than previous campaigns. Dcard advertorial cooperation gained more than 30,000 traffic and brought an unexpected conversion ofCross-industry in-app advertising cooperation aimed to get more traffic while earning the unexpected 200+ registrations. (such as Food delivery platform, Car industry (591), and real estate industryAccount Executive, CaCaFly Int'l media Co. Taipei | JulyJanProvided solutions for digital marketing strategies to clients. In charge of E-commerce clients

94%. - Melakukan monthly report & meeting dengan klien untuk diskusi dan evaluasi campaign marketing results yang dijalankan. Social Media Marketing • Zakatku Bakti Persada DesemberMeiMenyusun strategi funneling social media marketing untuk mendatangkan donatur pada program fundraising. - Mengoptimasi profil dan meningkatkan brand awareness, engagement rate dan followers social media hingga 200%. - Menjalankan ads campaign fundraising menggunakan Facebook/Instagram Ads. Education & CertificationGanesha Pratama Sumedang Teknik Informatika 2021 RevoU Digital Marketing RevoU Mini Course Skill & Language Soft Skills Bekerja dalam tim Perhatian terhadap detil Problem solving Hard Skills Keyword research Social Media Advertising KOL Marketing Language Bahasa Indonesia English

Senior High School ，September 2008 – June 2011 Fu Jen Catholic University - September 2011 – June 2015 University of Glasgow - November 2020 – June 2021 EXPERIENCE Forest Interactive - Wallet Codes TW Senior digital marketing specialist (July, 2022 til now) Support and execute Wallet Codes brand marketing strategy, including, but not limited to: Google, Facebook, Instagram, YouTube, Twitch, and Tik Tok. To look for new marketing channel that’s suitable for Wallet Codes. • Plan, execute and optimize all digital marketing activities, including SEO/SEM, Paid Social, marketing database, display advertising campaigns and any new digital advertising strategies that may arise.

Plan and coordinate VIP banquets/ events to strengthen client relationships. • Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information. • Coordinated wine tasting events to grow customer base and promote wine culture. • Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement. • C ollaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales. • Evaluate and review marketing campaigns and advertising. • Prepare and proactively analyze sales results in order to refine and improve