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經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand

Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning

Jul 2017 主責旅遊內容平台ReadyGo文章撰寫與SEO設置、優化，2016撰寫萬聖節相關文章，不重複訪客數WOW+50%，瀏覽量提升47% 社群媒體(Facebook)經營，任職期間粉絲數成長25%、每月粉絲團總瀏覽次數維持MOM15%成長 協助客戶執行SEO優化、Google analytics、Facebook社群數據分析 規劃並媒

創造、黏著經營 3.透過數據追蹤與成效分析，持續在方向策略與成長引擎上建構新的假設，進行軸轉 具備能力： 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就： 從 0 至 1 參與社群從搭建、上線、拉新，到提升互動與黏著的過程

of 20 million over six months, coordinating KOL collaborations, advertorials, TV program placements, and paid advertising(FB, Google Ads, Taboola, LINE LAP). AprDec 2022 Senior Account Executive D.A.Consortium Inc. Client service, media planning, and account management. Cross-functional communication for performance control. (Facebook, Google, Yahoo) Performance reporting including data visualization and data-driven proposals. Maintained an average monthly media spend exceeding 6 million throughout% of YoY revenue growth in 2020, and 19% of YoY revenue growth inDecApr 2020 Scheduling Operator FOX Networks Group Asia Responsible for daily program broadcast log creation

的成績。 - 累積半年電話客服經驗後，經主管推薦挑戰服務難度較高的線上客服職務。 - 擔任Mentor協助新人旁聽學習、提問，並快速適應新環境。 學歷Fu Jen Catholic University 企業管理學系Tamkang University 企業管理學系 技能 Digital Marketing Data Analysis Product & Project Management Problem Solving Skills Communication Skills 語言 Chinese — 母語或雙語 English — 中階

與大陸運營經理一同 規劃數據蒐集指標 ，用以後續分析並 提出可提高用戶獲取率，保留率和收入增長的假說 。 UPAS Information Security Corp | Product Marketing~"利用 UPAS產品讓客戶有效管理內網連線設備，無須再擔心內網安全風險 " 用戶訪談以及需求蒐集篩選 的負責人，負責整理