CakeResume Talent Search

經歷 Work Experience Marketing Lead(Analysis, Strategy, CRM) | Taipei Market Team | IKEA 12/2023-Present • Market analysis and customer insights: Analyze market trends and competitor activity, define local customer profiles and shopping behaviors within the Primary Market Area (PMA), identify new growth areas and potential risks, develop key marketing initiatives and propose actionable recommendations. • Commercial strategy and execution: Collaborate with commercial leaders to define business goals, marketing strategy and budgeting process. Strengthen the commercial calendar, devise integrated marketing campaigns based on financial simulations, and utilize different media mixes and in-store commercial activities to maximize brand

training materials and guides, prioritizing user-friendly content. User Advocate & e-Commerce Specialist ZipX Taiwan Limited | NovemberAugust 2021 Refined customer support processes and materials, focusing on user interaction and support documentation. Handled technical and general client inquiries, enhancing user experience via Intercom, email, and phone. Created engaging marketing content, ads, and videos to improve user engagement and brand experience. Directed social media and ad campaigns to expand brand reach in Taiwan and internationally. Curated product catalog and streamlined the website's purchasing process to improve the online shopping experience. Editor-in-Chief Global Village

universities, 12+ student clubs, and 4+ youth organizations. Organize 7+ webinars, which helps significantly increase target audience reach and elevate the company's brand recognition in Vietnam. 4. Content: Enhance landing page SEO to increase visibility and higher search engine rankings. Implement email marketing campaigns to reach target audiences and drive user engagement. Produce ad content for Google and Meta platforms. Full-time Freelancer Clients: Fastlane (Hongkong) , CakeResume (Global), BAS Glow Blog (Korean) , SamaTech (USA) , Good Choice (Vietnam), Velodash (Taiwan), Santu Travel (Vietnam), The August Cake & Flowers (Vietnam). Specializations : - Content

. - Analyzing feature usage data to understand customer behavior, predict conversion, and lead generation. - Detecting product's commercial usage using machine learning to push for free-to-paid conversion. - Generated country embeddings using relational data to identify geographic/demographic resemblance. - Clustering 200Mn+ users to tune marketing campaigns and generate sales opportunities. - Conducting hiring interviews, providing mentorship and onboarding junior colleagues. Data Scientist • CHECK24, Münster JulyOctoberEstablished a central framework and delivered end-to-end pipelines for 7+ ML projects into production. - Recommender systems - Session-based (RNN), Collaborative Filtering (ALS) and Content-based

events to grow customer base and promote wine culture. • Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement. • C ollaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales. • Evaluate and review marketing campaigns and advertising. • Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales. Marketing Executive Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR • Planning and implementing yearly marketing strategies, reporting directly to the

Jeffery Chiang Hsieh An innovative and results-oriented mindset in the internet industry. Experienced with business development in digital ads and the trend of Mobile App Market in Greater China. Skilled in strategic planning, analytical skills and project management.Specializing in cross-functional teamwork, customer needs clarification and business relationship management. Taipei ,Taiwan 工作經歷 Global Strategic Partnerships Manager • Adtiming 八月八月Led global strategic partnerships, drove adoption of Advertising Monetization SaaS Solutions through diverse strategies: email marketing, Linkedin campaigns, online/offline events, and local sales and agency partner recruitment - Surpassed

Design by Soking 千綺設計 2023 FEB-JUL UX Design Intern Engaged in UX/UI projects for both business clients and government sectors, covering user research, design strategy, and UI design Coordinated UX workshops for product design education Cloud Gate Dance Theatre 雲門舞集,Chief Marketing Designer, Design Lead Coordination in multi-organization creative design projects Plan marketing strategies & campaigns for promotions UX/UI design for new production websites Key visual design Designed marketing materials and social media graphics Onion Design Associates Ltd. 洋蔥設計Creative Designer Responsible for coordinating & designing