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Vsy Chen (CHEN, CHIEN-YU) Chief Marketing Officer with 19 years of experience in digital marketing and website design. Serving clients in both the government and corporate sectors. Dedicated in leading marketing professionals to meet goals. Skilled at organising complex tasks into processes to make them easy to implement for all team members. Taichung City, Taiwan / [email protected] Work Experience Getahead Ltd. • Apr 2023 ~ Present Founder & CEO ・ Apr 2023 ~ Present Getahead revolutionizes English education by merging technology with deep marketing insights, focusing on personalised, student-centric learning

It led to improved user experience as reported by the customer relations team after getting feedback from the usersNew Delhi, India iOS Engineer Myntra Jabong Single-handedly worked on creating a reusable system for user tracking , it helped product and design to better understand user behaviour so they can introduce personalised features and suggestions . It improved the conversion rate and also reduced the costs as we no longer needed third-party services for the same. Introduced the idea of trying out apparel using augmented reality before buying the product, to help users try the products virtually. It

on B2B marketing initiatives Senior Performance Marketing Manager at Fresh Relevance , AprFeb 2023 Defining, testing and executing acquisition campaigns across paid and owned channels to drive website visitors, conversions and sales pipeline growth. Managing, developing and A/B testing our website to provide a user experience that is personalised and optimised for conversions. ABM. Establishing target accounts, setting up ad campaigns to reach them, and tracking their success. Owning the SEO strategy from a keyword, page optimisation and technical perspective (site health, site speed, mobile optimisation, etc.) to maximise website traffic. Owning our

7 years in HTML, HTML5, CSS, CSS3, Javascript, PHP, Vue.js, Node.js and AWS. - Provided consultation to clients who require advise on hardware and software support and recommendation. iflix, Software Engineer, Jul 2016 ~ OctMember of eclectic tech streams (Payments, Automation, Expansion/Partner and now Personalisation) credited with integrating front-end and back-end logic to cater for the Video-On-Demand product. Developing new logic and maintaining current software infrastructure that houses the product using various technology stacks such as Amazon Web Services, Javascript ES6, NodeJS, RiotJS, Redux, Continuous Integration etc. - Managed

quality of life begins with the quality of nutrition that sustains it. Soulmatefood was founded in 2008 by entrepreneur and best-selling health author Christian Coates, and was an early market entrant and pioneer. Tried and tested software-driven processes and systems enable production of accurate, restaurant quality personalised nutrition at scale. Social Media Marketing Social Media Marketing Strategy Digital Marketing Strategy Website optimization Re-targeting ads to customers Initiate Paid Social activities Budget Management Content Marketing Lead Generation Pay-per-click advertising Reporting Manage Agencies Manage and brief in creative Set up blog Blog management Email

SDK programs and some cross-platform Flutter programs. Job Responsibilities: - Developing core features (e.g., Android SDK development, managing multiple Bluetooth connections, integrating algorithm JNI, MVVM architecture, backend data integration, background application servicesDeveloping program pages (e.g., physiological information cards, historical data charts, group management, personalized history managementDeveloping in-house tools (e.g., Tools cross-platform OTA firmware update application, In-house algorithm testing programsBuilding multiple custom service applications (e.g., IRB offline data collection program, production signal monitoring program) - Maintaining routine program bug fixes. - Utilizing Scrum for team collaboration