Digital marketing Project manager
loyalty programs - Strategic recommendation on omni channel customer experience - CRM lifecycle definition - Definition of the programs identity, features and value proposition - Development of the CRM strategy - Building relational promises according to different strategic pillars - Recommendation for the launch of new loyalty programs - Management of the teams working on each projects (data management, creation, exe studio..) - Development of playbooks for deployment in markets - Support of markets for the deployment and implementation of the CRM plan and assets - Definition and deployment of T&Ls - Definiton of KPIs and measurement framework of T&Ls CRM project manager • Public...
University of Paris I: Panthéon-Sorbonne・
Commerce international