Communication, Channel Marketing • Responsible for go-to-market, market research, sales enablement, pricing and packaging and channel marketing for spirit segments including Single Malt Scotch Whisky Category & Premium Gin • Experience of the brands include of Auchentoshan, Bowmore, Laphroaig, Glen Garioch, Ardmore, Yamazaki, Hakushu, Hibiki, Chita; Roku Gin & Sipsmith Gin • Conducted research to identify key user insights and launching A/B testing to sharpen value proposition and benefit messaging • Crafted go-to-market strategy and implementation of marketing plan to make product more viable in local market • Plan & Executing Annual Brand Campaign & Activations • Competitor Research and Pricing Strategy (inclu.
Full-time / Interested in working remotely
EDHEC Business School・
Marketing Management