launching campaigns through retail and wholesale channels in accordance with brand strategy and sales targets; Supervised implementation of monthly decoration concept in 60 retail stores, including windows display, island area, POSM, visual merchandise, and developed and managed VM tool inventory; Developed and implemented media plans, including display (Facebook, Instagram, and YouTube), email marketing, search (SEO, SEM), PR, influencers, and social media advertising; Conducted market research, received customer feedback, analyzed consumer databases, tracked competitors, and explored trends, to assist in brand innovation projects; Led Marketing of four members (Digital, CRM, Design, VM), focused on engaging the team and talent development, which
Full-time / Not interested in working remotely