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Manager, Themed Travel, Lion Travel Taiwan Before 2020 APR -Support the operation of high-quality outbound tourist products, including transportation, accommodation, tour leader arrangement, and the activities during the trips for Lion Travel's global-based market. -Coordination: Work closely with various functions in the company - marketing to maximize sales, supplier operations to improve efficiency, customer service to drive satisfaction. -Market updates: provide market leaders with relevant information on identifying market trends and competitor updates. -Communicate Lion Travel's business strengths and brand value to suppliers. After 2020 APR - Supervisor of Rail Section , Taiwan Railway Administration

信任提升、營運管理、品牌經營 經歷：跨國文化協調、品牌轉型、團隊組建調整、業績成倍增長 Changhua County, Taiwan [email protected] Work Experience 營業經理 Sales & Marketing Manager 聖和汽車股份有限公司 Sheng-Ho Automobiles • 二月迄今 聖和汽車，家族企業，台灣旗艦店。2018年因應家族企業品牌轉換需求，帶領團

. Gathered competitive intelligence and information on rival products to inform product development strategies. Adjusted product specifications and devised sales strategies based on market analysis. Developed pricing strategies and formulated marketing plans for new products. Tracked and evaluated product performance, and provided training and product information to sales staff. Developed over ten brands from scratch and facilitated long-term exclusive agency partnerships. Number one biotech Inc. https://www.no1bio.com Sales representative JulSep 2021 Independently secured orders through business development initiatives. Proposed marketing strategies and cross-functional resource integration

Yu-Che Cheng (Spencer Cheng) With expertise in procurement and sales and over seven years of experience in technology industry across electronic component to PC manufacturer. Skilled in digital transformation and project management. WORK EXPERIENCE OctPresent Procurement Operations Specialist – Global Procurement Service Operation team • HP Inc. B usiness related Achieved a cost-saving initiative of $2.76M USD by transforming business model of Ethernet IC. Depleted $1.46M USD in excess inventory during factory sunsetting process without any loss incurred. Reduced Wireless LAN aging inventory by $9M USD within 1 years. Managed

DecemberApril 2024 Event Builder, Corporate Identity, 2D/3D/UI/UX/AR/AI Design, Environmental Graphics & Signage, Brand Presence & Printed Graphics, Packaging Design , Brand Development, mapping and planning. Co-founder & Chief Design-Brand Officer 榮恩國際有限公司 • SeptemberAugust 2020 Business operations, brand ,marketing + design management. E commerce and apps project manager in online fashion retail industry. (SME business with 40 peoples) Project manager UNITED HARVEST TAIWAN • SeptemberAugust 2014 Managing monthly magazine design named “IDOLA” and sales manager in fashion retail industry focusing into Indonesian market in Taiwan

led to a 10% decrease in customer complaint cases. Churn Rate Optimnization ◆ Breakdown tthw user journey (UJM) and account lifecycle, optimizing expiry notification EDM11 through A/B testing. ◆ By studying data on usage dimensions and renewal performance, segmenting customers, planning exclusive consultant-led conversions/sales. ◆ Researching competitors, integrating customer insights and log trends, optimizing conversion rates from purchase page to checkout. - Reduced overall churn by 1.53% - Increased conversion rate from purchase page to checkout by 10%. Up-selling and Product Experience Optimization ◆ Decomposition of UJM and data

based on market insights and performance data to optimize results. Business Specialist • Tech Mahindra JuneNovember 2022 Formulated and executed sales strategy to acquire new clients and expand market presence. Identified potential clients and built partnerships through good communication and negotiating. Join hands with internal teams to manage sales funnel and streamline processes. Presented and negotiated sales agreements to achieve mutually beneficial outcomes. Kept up with industry developments and modified tactics as necessary to stay competitive. Business Development Executive • TeleWorld FZCO AprilMay 2017 Created and implemented e-commerce plan to drive online sales growth.